We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Once you've taken the leap and decided to launch your online fitness program, you need to decide how to price your membership. There's a lot to think about, such as, who you're selling your fitness program to, the revenue streams you'll be using, your launch plans, and how you're going to scale your business.

We're here to walk you through all these factors so you can choose the right price-point for your online exercise classes.

Blog, Video, streaming, uscreen

Jennifer Urmston Lowe, of Sports & Fitness Insurance Corporation (SFIC) as she discusses the importance of liability waivers to protect yourself and your business.

Video, Video Tip, liability waiver, Insurance

AFS and Punchpass provide advice and tools on how to engage your community and keep your business thriving by maximizing your social media savvy.

Video, Webinar, Member Management, Online Courses, Online Training, Class Schedule, social media, social media strategy, online booking, online schedule

Jennifer Urmston Lowe, of Sports & Fitness Insurance Corporation (SFIC) as she discusses the importance of proper equipment maintenance for client safety.

Video Tip, Video, Equipment Maintenance

Join AFS and WellnessLiving as we discuss essential strategies behind client retention with CEO and Co-Founder of WellnessLiving Len Fridman.

Webinar, Video, Retention, member management system, Marketing, loyalty

Join AFS and Matrix as we uncover strategies, plans, systems, and tools that will help YOU attract your ideal clients and stay ahead of the competition.

Webinar, Video, Marketing, marketing strategy, Retention, kpi, reporting, systems and processes, systems, Operations, business model, getting started

AFS and Life Fitness offer additional education on how to grow your business by enhancing your brand, increasing your revenue and learning to effectively lead a team of passionate fitness professionals. 

Webinar, Video, leadership, Marketing, Retention, referrals

AFS and SportsArt offer education on Grassroots Marketing along with the exploration of many low-cost options to build studio awareness to attract quality members. 

Video, Webinar, Grassroots Marketing, Marketing, lead generation

Join AFS and WindForce FIT as we provide an in-depth look at Facebook advertising and discuss how to create ads that perform for your studio!

Webinar, Video, Marketing, social media, social media strategy, facebook, advertising

AFS offers additional education on cost-effective marketing strategies designed to connect with your target audience and build long-lasting relationships.

Webinar, Video, Marketing, Grassroots Marketing, community, Retention, marketing strategy

A couple of months ago, I shared an overview of my five steps to creating a financially successful gym. Today, I want to go more in-depth into the first of those five steps, marketing and acquiring leads. Marking and acquiring leads are vital to building a successful gym or studio since that’s how you grow your client base.

We’ve found that in order to get people to try you out, you need to make them an offer – entice them to come check out your facility.

Blog, social media, Marketing, lead generation, sales

Fitness professionals around the world are using landing pages as a tool to grow their businesses.

Landing pages work alongside your website to capture a completely different source of online traffic. While your website is capturing leads actively searching the web for “fitness programs near me,” landing pages are enticing viewers with an attention-grabbing promotion (Free Fitness Consultation, One Month of Unlimited Classes For Only $39.99, etc.)

Blog, traffic, Marketing, sales

Email marketing isn’t something many fitness studio owners want to tackle. It sounds like a lot of work to write emails monthly, weekly, or even daily, and perhaps any efforts you’ve tried in the past turned up empty.

That’s why so many fitness studios let their email list collect dust. There are more important things to focus on, right?  Wrong.

Blog, Marketing, sales

AFS and 97 Display bring you this informational webinar to discuss internet marketing through websites, lead generation and 2019-20 trends for the modern fitness gym.

Webinar, Video, Software & Technology, Marketing, Website, branding, lead generation, conversion, seo

Have you ever said, “I wish I could clone myself?” In order to continue to grow nad expand your business, it's important to understand how you can begin to teach what you do to your trainers and coaches in a way that allows you to keep your individual self, but also grow what you are doing as a business.

Blog, customer service, member experience, Retention

It might seem like having a studio or gym that has great classes, an outstanding equipment package, and incredible staff is enough to retain, satisfy, and excite members.

The truth? Successfully acquiring and retaining members revolves around three pillars: eating, exercise, and education.

Blog, Retention, selling, sales

How would you feel if you found out that someone was stealing several thousands of dollars from your business each month?

Right from under your nose, you were losing $2k, $5k, maybe even $10k and you had absolutely no idea. What would your response be?

Blog, sales, selling, Revenue producing programs, pricing

As health and fitness studio operators, retention, acquisition and client engagement are the key issues to running a successful business.

The million-dollar question is, how do we maximize the time and effort put forth toward these for the best outcome.

Blog, power plate

Ensuring that your employees are providing quality customer service is more important than ever before because of the role that digital and social media now play in your gym’s overall reputation and digital footprint.

Blog, customer service, reviews

It’s not easy to come up with creative ways to make more money, so here are five options to consider.

Adding any one of these products/services could not only bolster the bottom line but also enhance the training experience and increase your members’ overall club satisfaction.

Blog, Marketing