Marketing Tools
Top Ways to Drive Traffic to Your Fitness Business
Marketing, like branding, does not have a starting point and an ending point. Marketing is an ongoing process in which you seek to understand your audience and then focus on creating and sending a message that will capture their hearts.
The Brand Promise and Its Impact on Your Fitness Studio
What is your brand? It’s certainly more than your logo. Your brand is the personality of your business. From your core beliefs spring your unique business practices, which communicate and reinforce the visual identity of your brand.
CECs and Driving Traffic - What You Need to Know
Our industry is constantly changing with new trends, equipment, and fads. As current and aspiring business owners it's critical to stay on top of these trends in order to stay relevant and ahead of the curve in a crowded and competitive market. But sometimes the best way to stay relevant is by keeping things fresh in terms your offerings.
3 Ways to Strengthen Your Brand
Brands have a purpose, often called a mission that people can embrace. Brands are personally relevant and speak to each client, customer, guest or member with a distinctly differentiated attitude and voice. Brands can inspire people to join a community, and in the case of a fitness studio, inspire individuals to make a change in their life.
One Studio Generated 150 Leads in One Month - Here's How You Can Too!
Whether you're an independent trainer or a studio owner, hosting a successful Fitness Study is one of the best ways to reach the de-conditioned population in your market - a population that isn't walking into your business now.
Studio Spotlights. Learn from the Best to Become the Best
Learn what your peers are doing to “make it happen” in their studio. Leverage their combined experiences. Gain key insights on their philosophy, generating new clients, overcoming the biggest day-to-day challenges – plus much more. Does your studio qualify to be spotlighted? Have you “cracked the code” to success? Let us know and we’ll spotlight your studio, providing national attention to your accomplishments.
Comprehensive Website Assessment
Receive a free all-inclusive 20+ page overview of your current website including search engine optimization (SEO). Better understand how to convert your site visitors to customers, build proper engagement tools, and grow your client base.
Demographic Target Market Analysis
Drive more traffic by identifying your target audience. Receive a full report and analysis of neighborhoods, mail routes, average income, age and other factors to help you determine where to focus your marketing efforts.
Real World Stories
Do you have a story to tell? You are not alone. Real World Stories are mini-case studies featuring every day challenges, and successful remedies documented from other studio owners. Take the quick survey and let us know your story and we'll provide you the forum to share your experience.
Marketing Coaching
Your business is unique to your brand and your vision. Yet when you have questions, you need answers. Receive free marketing coaching call with Advisory Council member Deneen Laprade. Learn to stretch your budget and improve results.
How to Deal With Competition, Crush it and Take Your Studio to New Heights
Business is war and the competition is the enemy--right? Wrong. Though competition is a fundamental aspect of being in business, savvy entrepreneurs know that viewing competitors exclusively as adversaries is shortsighted and potentially damaging.
Webinar: How to Properly Market Your Studio for Maximum Results
Want more clients? More revenue? More exposure? Of course you do! But first you need to learn how to do it properly. During this webinar you'll learn the core aspects of successful marketing, what to do & not to do, common marketing misconceptions, and current trends.
Webinar: Retention Strategies to Implement for Your Studio
As a studio owner ask yourself these common questions - Do you know your retention rate? Which is harder...acquiring new customers or retaining current ones? Are you worried about that competitor coming in around the corner or across the street? Deneen Laprade from Susan K. Bailey will provide you the effective strategies of retention to build into your studio's culture.
Studio Success eBook
The ultimate guide to studio ownership, Studio Success is a 200-page must-read for any owner or developer. Everything from writing a business plan, raising money, budgeting, and marketing, to key insights from top operators, including Todd Durkin of Fitness Quest 10!