Proudly Representing the Fitness Studio/Gym Community


Where Passion Becomes Career




Recommended by over 60 of the most respected and influential fitness companies and organizations,
including all leading certifying bodies

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It's Working

Industry research proves AFS members make more money and out perform non-members.



AFS members earn $31,500 more per year compared to peers with same-size facilities.


AFS members are better at engaging and retaining clients, generating an extra $141 more profit per client.


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 News & Trending Topics

AFS Releases 2018 Fitness Studio Operating and Financial Benchmarking Report

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The studio market continues to thrive and become increasingly revenue efficient. 

AFS Announces SUCCEED! Annual Business Convention and Expo

The 1st-ever major convention that's solely dedicated to all current and aspiring fitness businesses. More than a Summit, It's Your Annual Convention! 

5 Ways to Take Your Social Media Strategy to the Next Level: An In-Depth Approach

AFS and Matrix bring you this webinar on how to take your social media to the next level. Learn the essentials of engagement, content, analyzing metrics and leveraging video to grow your brand.

The 4 Key Benefits to Your Fitness Business When Leasing Equipment

Fitness equipment leasing saves your working capital for day-to-day business expenses, business expansions, or unexpected business-related expenses. 

7 Ways to Get Your Fitness Studio's Marketing Back on Track

The time is now to wrap up your mid-year business analysis and use the results in your Q4 Marketing plan. Take advantage of this fleeting quiet and get to work preparing for the rest of this year. 

Employee or Independent Contractor. Which one is Best for My Business? 

Similar to the separation between church and state, the lines between employees and independent contractors has been and remains a challenge for the fitness industry.