Respected. Trusted. Essential.

AFS is recommended by over 60 of the most influential fitness companies and organizations.

See All Supporters






You’re Invited to


50+ Sessions in 6 Business Tracks

Covering every topic necessary for growth. CEC/CEUs for every session!

3 Keynote Presenters

Inspiring and motivating sessions by industry trailblazers.

Network and Have Fun!

Enjoy free food, networking and major surprises. This is your annual convention!

The major event for your segment of the fitness industry.

April 12-14, 2019 - Hotel Irvine, Irvine, CA







Who Are AFS Members?

People working hard to improve their business every day,
so they can focus on their passion for changing more lives.


Members Make More Money

$141 More per Client

(on average)


Do what really works. Apply top pricing and programming from experts + an informed community.

Generate and Keep More Clients

82 More Clients

(on average)


Learn the best marketing, sales and retention ideas, through webinars, mentorship & community events.

Find Success Faster and Get Connected

100% Committed to Getting It Right


Connect with the right people and the right ideas, right when you need them.


Members are becoming more successful by taking advantage of key AFS benefits to boost every aspect of business.

About the AFS Advantage




Why Join AFS?

Endorsed by Industry Leaders - A Community for All


June Kahn

The ideas I have put to use have truly helped my studio gain local community support, which has turned into more business through my doors!

2009 Fitness Instructor of the Year and AFS Member

Michael Piercy

AFS is my go-to resource. They supply some of the best reports and tools to help studio owners make good decisions to move their business forward.

2018 PT of the Year and AFS Member

Helen Vanderburg

There is nothing more empowering than associating and sharing your passion with like-minded people.

2005 Instructor of the Year, 1996 Program Director of the Year and AFS Member


Learn more about AFS benefits and programs.

AFS Benefits



 News & Trending Topics

SUCCEED! Announces Four Additional Expert Presenters to an Already Impressive Lineup!

“Each of these speakers brings that ‘special something,” said Josh Leve, AFS founder and CEO. “We are thrilled that they will be delivering powerful messaging to our audience.” 

AFS Announces SUCCEED! Annual Business Convention and Expo

The 1st-ever major convention that's solely dedicated to all current and aspiring fitness businesses. More than a Summit, It's Your Annual Convention! 

Work + Rest = Success, Building Recovery Programs that Thrive!

In this AFS webinar, Precor will share the importance of recovery, how to integrate recovery into current and new programs and how to leverage recovery to engage members and attract new clients.   

How FIT Austin Creates a One of a Kind Training Experience

In this featured spot, Lateef Johnson, Co-owner of FIT Austin shares his insight into how and why his business has become the go-to studio in his market.

9 Ways a Systemized Nutrition Strategy will Benefit Your Fitness Business

We’ve compiled what we have found to be the top nine benefits of offering a solid system of nutrition in your business.

Wowing Your Potential Corporate Client with a World Class Corporate Wellness Solution

It’s GAME TIME!  You are at the corporate campus with a friendly and confident smile, ready to wow your next client! What next?