Respected. Trusted. Essential.

AFS is recommended by over 70 of the most influential fitness companies and organizations.

See All Supporters





Who Are AFS Members?

People working hard to improve their business every day,
so they can focus on their passion for changing more lives.


Members Make More Money

$141 More per Client

(on average)


Do what really works. Apply top pricing and programming from experts + an informed community.

Generate and Keep More Clients

82 More Clients

(on average)


Learn the best marketing, sales and retention ideas, through webinars, mentorship & community events.

Find Success Faster and Get Connected

100% Committed to Getting It Right


Connect with the right people and the right ideas, right when you need them.


Members are becoming more successful by taking advantage of key AFS benefits to boost every aspect of business.

About the AFS Advantage





You’re Invited to


SUCCEED! is back! Happening virtually October, 23-25.

3-days. 40+ sessions. Network and attend for free!

Find out more!





Why Join AFS?

Endorsed by Industry Leaders - A Community for All


June Kahn

The ideas I have put to use have truly helped my studio gain local community support, which has turned into more business through my doors!

2009 Fitness Instructor of the Year and AFS Member

Michael Piercy

AFS is my go-to resource. They supply some of the best reports and tools to help studio owners make good decisions to move their business forward.

2018 PT of the Year and AFS Member

Helen Vanderburg

There is nothing more empowering than associating and sharing your passion with like-minded people.

2005 Instructor of the Year, 1996 Program Director of the Year and AFS Member


Learn more about AFS benefits and programs.

AFS Benefits



 News & Trending Topics

The SUCCEED! Virtual Conference & Expo is Back!  Registration Now Open!

Happening October 23-25, the 2nd SUCCEED! Online Event will remain free for anyone to access, add a virtual expo, and build on the incredible success of the May event that attracted over 4,400 registrants.  

AFS Releases Reopening Guidelines for all Fitness Studios

Keeping your clients safe is as important as welcoming them back to your facility. AFS is proud to provide the following key safety principles to keep your clients and staff fit and healthy.

Recover From The Pandemic With Proper Messaging and Visuals

Join AFS and SportsArt as we discuss effective communication strategies to help you recover from the pandemic and ensure your messaging is working for you not against you. 

Top 10 Ways to Stay in Touch With Your Members During COVID-19

In the middle of this current health crisis, it's so important to remember that your members are still out there, needing direction and guidance on keeping fit. 

Managing Your Profits and Expectations in a Tough Economy

Now is time to revise your budget or review your latest profit and loss statements. The reality is that your budgets need to be tighter than ever. 

Virtual Fitness Classes: Safety Tips for Home Workouts

When performing any physical activity – whether at home, at a park, at work, or in a fitness facility – there is always an inherent risk of injury.