Proudly Representing the Fitness Studio/Gym Community


Where Passion Becomes Career




Recommended by over 60 of the most respected and influential fitness companies and organizations,
including all leading certifying bodies

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It's Working

Industry research proves AFS members make more money and out perform non-members.



AFS members earn $31,500 more per year compared to peers with same-size facilities.


AFS members are better at engaging and retaining clients, generating an extra $141 more profit per client.


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News & Trending Topics

We Need Your Feedback! Take Part in AFS' Major Industry Research Study

It's that time of year again. Participate in AFS' 2018 Fitness Studio/Gym Operating & Financial Research Report! 

Small Group, Big Return: Increase Revenue & Maximize Profits with Small Group Training

Education geared around one of the hottest on-going trends in the fitness industry - Small Group Training.  

AFS Releases 2018 Fitness Studio Trend Report

The latest change in the Illinois law reducing physical education requirements for kids in our schools does not make sense. 

How to Sell Your Fitness Services with a Purpose

In Simon Sinek’s famous TED TALK he simply stated that people don’t buy WHAT we sell, they buy WHY we sell it. 

Making Tax Season Painless for Fitness Businesses

Fortunately, tax season does not have to be all that bad.  Make these adjustments NOW to ensure you do not repeat th same path next year.

What Can I Expect It to Cost to Design and Build a Studio?

The cost associated with the design and construction of a fitness studio depends on many factors, the most important covered here.