Proudly Representing the Fitness Studio/Gym Community


Where Passion Becomes Career




Recommended by over 60 of the most respected and influential fitness companies and organizations,
including all leading certifying bodies

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It's Working

Industry research proves AFS members make more money and out perform non-members.



AFS members earn $31,500 more per year compared to peers with same-size facilities.


AFS members are better at engaging and retaining clients, generating an extra $141 more profit per client.


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 News & Trending Topics

AFS Announces SUCCEED! Annual Business Convention and Expo

The 1st-ever major convention that's solely dedicated to all aspiring and current fitness businesses. More than a Summit, It's Your Annual Convention!

How Gravity + Oxygen Fitness Became a Cornerstone in Their Community Thanks to Myzone

Thank you to Paul Christopher, the Founder of Gravity + Oxygen Fitness in Boca Raton, FL and Joe Drake, Co-owner for taking the time to answer some questions from AFS! 

Top 10 Do’s and Don’ts When Using Social Media for Business

We go into great detail about the best practices for using social media in business. Learn how to write engaging posts, manage critics, and avoid common mistakes.  

Preparing for Your First Corporate Wellness Meeting  

You did it, you have scored your first corporate wellness meeting!  Here are a few important tips that will get you off to a great start! 

How to Utilize Online Training Programs to Make More Money and Work Less

Apps like Wodify and Nike Training Club highlight the fact that, like every other industry, fitness is going digital. Learn how to use this to your advantage and add online training to your studio’s services.  

How to Change Your Mindset in Your Fitness Business By Adopting the One More Approach

Being overwhelmed is simply a state that we allow ourselves to fall into.  We dive into the insights to get you on the right path to success.