Respected. Trusted. Essential.

AFS is recommended by over 70 of the most influential fitness companies and organizations.

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You’re Invited to


The major event for your segment of the fitness industry.

May 1-3, 2020 - Hotel Irvine, Irvine, CA







Who Are AFS Members?

People working hard to improve their business every day,
so they can focus on their passion for changing more lives.


Members Make More Money

$141 More per Client

(on average)


Do what really works. Apply top pricing and programming from experts + an informed community.

Generate and Keep More Clients

82 More Clients

(on average)


Learn the best marketing, sales and retention ideas, through webinars, mentorship & community events.

Find Success Faster and Get Connected

100% Committed to Getting It Right


Connect with the right people and the right ideas, right when you need them.


Members are becoming more successful by taking advantage of key AFS benefits to boost every aspect of business.

About the AFS Advantage




Why Join AFS?

Endorsed by Industry Leaders - A Community for All


June Kahn

The ideas I have put to use have truly helped my studio gain local community support, which has turned into more business through my doors!

2009 Fitness Instructor of the Year and AFS Member

Michael Piercy

AFS is my go-to resource. They supply some of the best reports and tools to help studio owners make good decisions to move their business forward.

2018 PT of the Year and AFS Member

Helen Vanderburg

There is nothing more empowering than associating and sharing your passion with like-minded people.

2005 Instructor of the Year, 1996 Program Director of the Year and AFS Member


Learn more about AFS benefits and programs.

AFS Benefits



 News & Trending Topics

AFS, Bedros Keuilian Reach Milestone Agreement

Keuilian to Keynote SUCCEED! 2020, Endorses SUCCEED! as the ‘New Home’ for all Former Fitness Business Summit Attendees

AFS Succeeds with SUCCEED! 1st Major Fitness Convention & Expo Wows Attendees

Featuring attendees from 28 U.S. states, and three Canadian provinces, SUCCEED! - AFS' inaugural Convention & Expo - was a resounding success. 

Community Based Grassroots Marketing

AFS and SportsArt offer education on Grassroots Marketing along with the exploration of many low-cost options to build studio awareness to attract quality members.

AFS Founder & CEO Featured on Escape Your Limits Podcast

Josh Leve was honored to be a special guest and share his insights on the state of the fitness studio industry and the growth potential for AFS members.  

The Fitness Industry Report We're Known For - Our 2019 Financial Benchmarking Survey is Live!

Take part in this major fitness industry initiative that uncovers all the critical financial information necessary to start or grow your fitness business. 

5 Ways to Make More Money in Your Fitness Business

It’s not easy to come up with creative ways to make more money, so here are five options to consider to bolster your bottom line.