Respected. Trusted. Essential.

AFS is recommended by over 70 of the most influential fitness companies and organizations.

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You’re Invited to


The major event for your segment of the fitness industry.

May 1-3, 2020 - Hotel Irvine, Irvine, CA







Who Are AFS Members?

People working hard to improve their business every day,
so they can focus on their passion for changing more lives.


Members Make More Money

$141 More per Client

(on average)


Do what really works. Apply top pricing and programming from experts + an informed community.

Generate and Keep More Clients

82 More Clients

(on average)


Learn the best marketing, sales and retention ideas, through webinars, mentorship & community events.

Find Success Faster and Get Connected

100% Committed to Getting It Right


Connect with the right people and the right ideas, right when you need them.


Members are becoming more successful by taking advantage of key AFS benefits to boost every aspect of business.

About the AFS Advantage




Why Join AFS?

Endorsed by Industry Leaders - A Community for All


June Kahn

The ideas I have put to use have truly helped my studio gain local community support, which has turned into more business through my doors!

2009 Fitness Instructor of the Year and AFS Member

Michael Piercy

AFS is my go-to resource. They supply some of the best reports and tools to help studio owners make good decisions to move their business forward.

2018 PT of the Year and AFS Member

Helen Vanderburg

There is nothing more empowering than associating and sharing your passion with like-minded people.

2005 Instructor of the Year, 1996 Program Director of the Year and AFS Member


Learn more about AFS benefits and programs.

AFS Benefits



 News & Trending Topics

AFS, Bedros Keuilian Reach Milestone Agreement

Keuilian to Keynote SUCCEED! 2020, Endorses SUCCEED! as the ‘New Home’ for all Former Fitness Business Summit Attendees

Full SUCCEED! 2020 Event Website Coming Soon!

Check out the highlights from our major annual event from this past April and stay tuned for exciting announcements over the next few weeks! 

Personal Training: The Winning Game Plan for YOUR Business

AFS and Life Fitness offer additional education on how to grow your business by enhancing your brand, increasing your revenue and learning to effectively lead a team of passionate fitness professionals.

AFS Launches New Member Benefit - Online Meetups!  

Login and hop on a video conference with other AFS members to share your insight, ask questions and stay engaged. 

How Y Evolved Expanded Their Reach Thanks to Precor

In this featured spot, the Cleveland County Family YMCA shares their insight on how working with Precor helped expand their reach and become part of the new fitness studio movement. 

The Art of Converting Leads into Sales

Generating leads is a vital part of growing your business. You must have a solid system in place to convert those leads into regular paying clients.