Proudly Representing the Fitness Studio/Gym Community


Where Passion Becomes Career




Recommended by over 60 of the most respected and influential fitness companies and organizations,
including all leading certifying bodies

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It's Working

Industry research proves AFS members make more money and out perform non-members.



AFS members earn $31,500 more per year compared to peers with same-size facilities.


AFS members are better at engaging and retaining clients, generating an extra $141 more profit per client.


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 News & Trending Topics

AFS Announces SUCCEED! Annual Business Convention and Expo

The 1st-ever major convention that's solely dedicated to all aspiring and current fitness businesses. More than a Summit, It's Your Annual Convention!

Physiques Elite Sees Profit Margin of 70% Per Client thanks to Matrix MX4 Training System

Thank you to Khristie Gass, Owner of Physiques Elite and Physiques Women's Fitness Center in Lafayette, LA for taking the time to answer some questions from AFS.

Latest Webinar: Your Brand Experience & Its Impact on Member Retention

We go into great detail to ensure you understand the factors that influence the definition of brand to consumers and on the value of material purchases vs. experiential purchases.

8 Ways to Combat Competition for Your Fitness Studio in Your Area

Though competition is a fundamental aspect of business, savvy entrepreneurs know that viewing competitors exclusively as adversaries is shortsighted and potentially damaging.

How Hosting Continuing Education Classes Can Lead to New Clients and Employees

Sometimes the best way to stay relevant is looking inward. In our industry, there are numerous ways to seek out continuing education. 

3 Things the UFC Taught Me About Customer Service

Things happen in life and in business - that’s inevitable. It’s how you handle these things that matter.