Respected. Trusted. Essential.

AFS is recommended by over 70 of the most influential fitness companies and organizations.

See All Supporters





Who Are AFS Members?

People working hard to improve their business every day,
so they can focus on their passion for changing more lives.


Members Make More Money

$141 More per Client

(on average)


Do what really works. Apply top pricing and programming from experts + an informed community.

Generate and Keep More Clients

82 More Clients

(on average)


Learn the best marketing, sales and retention ideas, through webinars, mentorship & community events.

Find Success Faster and Get Connected

100% Committed to Getting It Right


Connect with the right people and the right ideas, right when you need them.


Members are becoming more successful by taking advantage of key AFS benefits to boost every aspect of business.

About the AFS Advantage





You’re Invited to


SUCCEED! 2020 has been rescheduled to April 29 - May 2, 2021.

This year we are going ONLINE on the original dates: April 30–May 3, 2020. Stay tuned for more details.

Read the official statement





Why Join AFS?

Endorsed by Industry Leaders - A Community for All


June Kahn

The ideas I have put to use have truly helped my studio gain local community support, which has turned into more business through my doors!

2009 Fitness Instructor of the Year and AFS Member

Michael Piercy

AFS is my go-to resource. They supply some of the best reports and tools to help studio owners make good decisions to move their business forward.

2018 PT of the Year and AFS Member

Helen Vanderburg

There is nothing more empowering than associating and sharing your passion with like-minded people.

2005 Instructor of the Year, 1996 Program Director of the Year and AFS Member


Learn more about AFS benefits and programs.

AFS Benefits



 News & Trending Topics

FREE AFS Education: Virtual Panel, Coronavirus & Your Fitness Business 

Join AFS Founder & CEO, Josh Leve and a panel of studio owners as they discuss how to minimize the impact of coronavirus on your business.

AFS Releases 2019 Fitness Studio Operating & Financial Benchmarking Report

The report we’re known for throughout the fitness industry is out!  Take a look.

Take Your Business (and Yourself) on a Beach Vacation!

Join Fit Bodies to discuss the top 4 reasons a teaching vacation may be right for you. 

How One Fitness Studio Leveraged SportsArt to Increase User Engagement

Zac Palmer, VP of Fitness Gear + Training shares his insight about his company differentiators with the help of SportsArt. 

Sending The Right Message: 5 Ways To Increase Conversion Through Texting

More and more businesses are turning to texting as a way to improve conversion. 98% of texts opened within three minutes!

Free e-Book! 5 Strategies to Retain the New Year's Crowd

The first quarter of any new year is especially important for a fitness business – are you prepared?