Proudly Representing the Fitness Studio/Gym Community


Where Passion Becomes Career




Recommended by over 60 of the most respected and influential fitness companies and organizations,
including all leading certifying bodies

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It's Working

Industry research proves AFS members make more money and out perform non-members.



AFS members earn $31,500 more per year compared to peers with same-size facilities.


AFS members are better at engaging and retaining clients, generating an extra $141 more profit per client.


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News & Trending Topics

Latest Webinar now posted! How Going Green Can Earn You More Green

Learn the financial incentives and marketing opportunities available to you.

Amanda Vogel Joins AFS To Expand & Guide Social Media Activities

A well known fitness industry social media guru, Amanda couldn't be more excited.

Get It Now! 2017 Fitness Studio Operating & Financial Benchmarking Report

Nowhere else can you access this information other than through AFS!

What to Consider When Going Into Business With a Partner

It seems logical that having a partner to share the experience would be a win-win. 

Independent Contractor or Employee - How to Pay Them Correctly

This is easily one of the most confusing and overlooked topics in payroll.

Building a Business Planning System For Your Fitness Studio

Watch this if you’re struggling with a sense of chaos in your business.