Respected. Trusted. Essential.

AFS is recommended by over 60 of the most influential fitness companies and organizations.

See All Supporters






You’re Invited to


50+ Sessions in 6 Business Tracks

Covering every topic necessary for growth. CEC/CEUs for every session!

3 Keynote Presenters

Inspiring and motivating sessions by industry trailblazers.

Network and Have Fun!

Enjoy free food, networking and major surprises. This is your annual convention!

The major event for your segment of the fitness industry.

April 12-14, 2019 - Hotel Irvine, Irvine, CA







Who Are AFS Members?

People working hard to improve their business every day,
so they can focus on their passion for changing more lives.


Members Make More Money

$141 More per Client

(on average)


Do what really works. Apply top pricing and programming from experts + an informed community.

Generate and Keep More Clients

82 More Clients

(on average)


Learn the best marketing, sales and retention ideas, through webinars, mentorship & community events.

Find Success Faster and Get Connected

100% Committed to Getting It Right


Connect with the right people and the right ideas, right when you need them.


Members are becoming more successful by taking advantage of key AFS benefits to boost every aspect of business.

About the AFS Advantage




Why Join AFS?

Endorsed by Industry Leaders - A Community for All


June Kahn

The ideas I have put to use have truly helped my studio gain local community support, which has turned into more business through my doors!

2009 Fitness Instructor of the Year and AFS Member

Michael Piercy

AFS is my go-to resource. They supply some of the best reports and tools to help studio owners make good decisions to move their business forward.

2018 PT of the Year and AFS Member

Helen Vanderburg

There is nothing more empowering than associating and sharing your passion with like-minded people.

2005 Instructor of the Year, 1996 Program Director of the Year and AFS Member


Learn more about AFS benefits and programs.

AFS Benefits



 News & Trending Topics

AFS Releases 2019 Fitness Studio Trend Report 

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019! 

AFS Announces SUCCEED! Annual Business Convention and Expo

The 1st-ever major convention that's solely dedicated to all current and aspiring fitness businesses. More than a Summit, It's Your Annual Convention! 

How To Drive Profits By Motivating Your Instructors

AFS and Fitgrid provide this informational webinar to discuss motivating your team in ways that lie directly back to your bottom line to effectively crush your goals! 

AFS Founder & CEO Featured on Escape Your Limits Podcast

Josh Leve was honored to be a special guest and share his insights on the state of the fitness studio industry and the growth potential for AFS members.  

[Free eBook] Make 2019 Your Best Year Yet: 5 Strategies to Retain the New Year's Crowd

The first quarter of any new year is especially important for a fitness business – have you properly prepared to make strong connections with members and prospects? 

5 Ways to Make More Money in Your Fitness Business

It’s not easy to come up with creative ways to make more money, so here are five options to consider to bolster your bottom line.