Respected. Trusted. Essential.

AFS is recommended by over 70 of the most influential fitness companies and organizations.

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Who Are AFS Members?

People working hard to improve their business every day,
so they can focus on their passion for changing more lives.


Members Make More Money

$141 More per Client

(on average)


Do what really works. Apply top pricing and programming from experts + an informed community.

Generate and Keep More Clients

82 More Clients

(on average)


Learn the best marketing, sales and retention ideas, through webinars, mentorship & community events.

Find Success Faster and Get Connected

100% Committed to Getting It Right


Connect with the right people and the right ideas, right when you need them.


Members are becoming more successful by taking advantage of key AFS benefits to boost every aspect of business.

About the AFS Advantage





You’re Invited to


SUCCEED! Virtual Conference & Expo

Happening March 4-7, 2021!

Find out more!





Why Join AFS?

Endorsed by Industry Leaders - A Community for All


June Kahn

The ideas I have put to use have truly helped my studio gain local community support, which has turned into more business through my doors!

2009 Fitness Instructor of the Year and AFS Member

Michael Piercy

AFS is my go-to resource. They supply some of the best reports and tools to help studio owners make good decisions to move their business forward.

2018 PT of the Year and AFS Member

Helen Vanderburg

There is nothing more empowering than associating and sharing your passion with like-minded people.

2005 Instructor of the Year, 1996 Program Director of the Year and AFS Member


Learn more about AFS benefits and programs.

AFS Benefits



 News & Trending Topics

The SUCCEED! Virtual Conference & Expo Huge Success with Thousands of Attendees

AFS' Virtual Conference & Expo called SUCCEED! holds its 2nd Virtual Conference and attracts thousands of attendees. Check out the sessions and upgrade to watch them all!

AFS Releases Reopening Guidelines for all Fitness Studios

Keeping your clients safe is as important as welcoming them back to your facility. AFS is proud to provide the following key safety principles to keep your clients and staff fit and healthy.

Payroll as a Platform for Strength and Agility

Choosing the right business partner is a lot like choosing the right fitness studio and program: you have to be matched on culture, commitment and objectives.  Consider this session your Intro Class into Payroll!

Top 10 Ways to Stay in Touch With Your Members During COVID-19

In the middle of this current health crisis, it's so important to remember that your members are still out there, needing direction and guidance on keeping fit. 

Managing Your Profits and Expectations in a Tough Economy

Now is time to revise your budget or review your latest profit and loss statements. The reality is that your budgets need to be tighter than ever. 

Virtual Fitness Classes: Safety Tips for Home Workouts

When performing any physical activity – whether at home, at a park, at work, or in a fitness facility – there is always an inherent risk of injury.