Proudly Representing the Fitness Studio/Gym Community


Where Passion Becomes Career




Recommended by over 60 of the most respected and influential fitness companies and organizations,
including all leading certifying bodies

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It's Working

Industry research proves AFS members make more money and out perform non-members.



AFS members earn $31,500 more per year compared to peers with same-size facilities.


AFS members are better at engaging and retaining clients, generating an extra $141 more profit per client.


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News & Trending Topics

AFS Releases 2018 Fitness Studio Trend Report

There was no limitation to the trend input by AFS experts, meaning the trends covered a wide range of industry perspectives.

Accounting, Taxes, and Payroll Essentials to Save Studios & Gyms Thousands Each Year

Learn what your studio or gym can do to ensure the best return possible during tax season.  

Are We Crazy? Reducing PE in Schools Hurts Kids And Every One Of Us

The latest change in the Illinois law reducing physical education requirements for kids in our schools does not make sense. 

Why Joining an Association Makes Sense for Your Business

At some point in every business’ lifecycle comes a time when they have to decide whether to become a member of an industry association.

Marketing Your Studio for Success - Five Questions to Ask Before Getting Started

When you systematically, consistently and clearly share your message with prospects, they become leads. Period. 

Three Tips to Maximize Gamification with Wearable Fitness Trackers

The term gamification has become more popular throughout the fitness industry in the past several years.