Respected. Trusted. Essential.
AFS is recommended by over 70 of the most influential fitness companies and organizations.
Who Are AFS Members?
People working hard to improve their business every day,
so they can focus on their passion for changing more lives.
Members Make More Money
$141 More per Client
Do what really works. Apply top pricing and programming from experts + an informed community.
Generate and Keep More Clients
82 More Clients
Learn the best marketing, sales and retention ideas, through webinars, mentorship & community events.
Find Success Faster and Get Connected
100% Committed to Getting It Right
Connect with the right people and the right ideas, right when you need them.
Members are becoming more successful by taking advantage of key AFS benefits to boost every aspect of business.
You’re Invited to
We just concluded our 2nd SUCCEED! Virtual Conference & Expo.
But there's still time to watch every single session!
Why Join AFS?
Endorsed by Industry Leaders - A Community for All
The ideas I have put to use have truly helped my studio gain local community support, which has turned into more business through my doors!
2009 Fitness Instructor of the Year and AFS Member
AFS is my go-to resource. They supply some of the best reports and tools to help studio owners make good decisions to move their business forward.
2018 PT of the Year and AFS Member
There is nothing more empowering than associating and sharing your passion with like-minded people.
2005 Instructor of the Year, 1996 Program Director of the Year and AFS Member
Learn more about AFS benefits and programs.