Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
Join Power Systems to discuss the regular inspection, care, and cleaning procedures to extend the life cycle of your fitness equipment, and contribute to member experience, retention, and recruitment.
Join AFS and WellnessLiving as we discuss essential strategies behind client retention with CEO and Co-Founder of WellnessLiving Len Fridman.
AFS and Life Fitness offer additional education on how to grow your business by enhancing your brand, increasing your revenue and learning to effectively lead a team of passionate fitness professionals.
Join AFS as we take an in-depth look at referral generations and discuss how to leverage current clients and opportunities to gain new potential clients.
It’s time for all of us to work smarter, not harder. For studio owners that means using every resource you have, to 100% capacity, to further your goals of running an efficient, smoothly running, and most of all profitable operation.
After all, it’s only when that has happened that we can sit back and actually enjoy what we have built.
Email marketing isn’t something many fitness studio owners want to tackle. It sounds like a lot of work to write emails monthly, weekly, or even daily, and perhaps any efforts you’ve tried in the past turned up empty.
That’s why so many fitness studios let their email list collect dust. There are more important things to focus on, right? Wrong.
AFS and ASF Payment Solutions bring you this in-depth webinar to share how your business can generate more income by implementing the 3 C's.
It might seem like having a studio or gym that has great classes, an outstanding equipment package, and incredible staff is enough to retain, satisfy, and excite members.
The truth? Successfully acquiring and retaining members revolves around three pillars: eating, exercise, and education.
How would you feel if you found out that someone was stealing several thousands of dollars from your business each month?
Right from under your nose, you were losing $2k, $5k, maybe even $10k and you had absolutely no idea. What would your response be?
As health and fitness studio operators, retention, acquisition and client engagement are the key issues to running a successful business.
The million-dollar question is, how do we maximize the time and effort put forth toward these for the best outcome.
Ensuring that your employees are providing quality customer service is more important than ever before because of the role that digital and social media now play in your gym’s overall reputation and digital footprint.
Join AFS and Matrix as we take an in-depth look at the science behind behavior change and how to leverage engagment, metrics and social cohesion to optimize member results.
Happy Holidays! It seems like Halloween is the “gateway” to all-things holiday madness, as we now find ourselves ready to close out another year.
As fitness studio owners this is a great time to celebrate with your patrons, and to capitalize on the many opportunities to help members manage common stressors while creating community! Additionally, designing exceptionally appealing sales offers is a great way to power through Q4 and finish the year strong!
In the spring of 2007, I was sitting in the back of a taxicab in Rosemont, Illinois, just outside of Chicago. I was in town to speak at a fitness industry conference. I brought my racing shoes and clothes because I planned to run a race in Chicago’s Grant Park while I was there.
I didn’t have a car in Rosemont, so I got up extra early and took a taxi from the hotel to the park.
Many fitness professionals have seen and tried Vibration Training (VT) and wondered, how exactly does it work? The simple answer: it stimulates natural reflexes in the body that result in more muscles doing more things more often.
Obviously, behind the simple answer lies a more complex one.
Imagine today is your new hire’s first day on the job. She walks in (10 minutes early of course) and knows exactly what is expected of her. She knows where she will be able to immediately contribute and which areas she needs more training on.
Even though there will be some areas of the job she may not be completely familiar with, I suspect she would have a certain level of confidence as she walks through the door.
Thank you to Ricky Buoncore, the Co-Owner of Vedas Fitness in Cleveland, Ohio for taking the time to answer some questions from AFS!
In this featured spot, Ricky shares additional information about how going green with SportsArt equipment has taken their business to the next level.
In the Fitness Industry, August has earned the reputation of being a lazy month. It’s a time when clients struggle more than ever to get inside the studios they belong to. Summer weather is precious and filled with distractions, which end up leaving studios empty like at no other time during the year.
You are encouraged to make the most of it. The time is now to wrap up your mid-year business analysis and use the results in your Q4 Marketing plan. Take advantage of this fleeting quiet and get to work preparing for the rest of this year. Use this checklist to get back on track.
Thank you to Paul Christopher, the Founder of Gravity + Oxygen Fitness in Boca Raton, FL and Joe Drake, Co-owner for taking the time to answer some questions from AFS!
In this featured spot, Paul and Joe share additional information about how their studio has become a cornerstone in their community.
Why calculate revenue per square foot? 2 reasons: Here are two stats from AFS' industry-leading research that might shock you:
1. Top-producing studios generate $193 per square foot, but the average studio only generates $68.
2. The average studio has a client retention rate of 75%, so a 5% increase in retention can boost profits by 25% - 100%.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.