AFS members own, aspire to own, or manage a fitness studio!
Proudly Representing Over 100,000 Businesses
Drive More Traffic & Increase Sales
Identify marketing strategies that produce results. Learn why 9 out 10 consumers would prefer to join the studio that's a member of AFS!
Gain a Competitive Advantage
Receive on-going member support and a framework to operate your business. Identify the numbers, formulas, and key elements to build a successful studio.
Executive Networking
Fast-track your learning curve with direct access to Industry leaders and private peer groups – discussion on issues of vital interest to you & your business.
Complete Education Library
Save time with access to hundreds of exclusive strategies, guides, eBooks & research to provide the roadmap for your success.
Premier Directory Listing
Receive local and national exposure to millions including social reviews, direct advertising exposure, targeted lead generation and increased search results.
Over $800 in Store Products FREE!
Executive business templates & forms, exclusive eBooks and more. All the necessary documents for your business needs, all in one place. See all
To redeem your 20% off AFS membership, just send us a note using our concierge service (bottom right)!
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Endorsed by the Best of the Best
Leading experts agree that everyone should join
AFS has a wealth of knowledge and genuine desire to help people be successful.
Todd Durkin
Owner, Fitness Quest 10 & Todd Durkin Enterprises
AFS will be with you every step of the way, and I encourage you to join today.
Mike Z. Robinson
2015 IDEA Personal Trainer of the Year, Owner MZR Fitness
AFS is a much needed business resource. I highly recommend you consider joining.
Rick Mayo
Founder, Alloy Personal Training Solutions
The real questions is: why wouldn’t you become a member? I'm a member myself!
Shannon Fable
2013 IDEA and 2006 ACE Instructor of the Year, Founder GroupExPRO