Find Success Faster.
Get Connected.
Earn More Money.


Join AFS - the membership organization
that supports and inspires you.





AFS members earn over $31,000 more than non-members!*

The more involved you are the more you'll succeed.
Here's how...

  • Answers from experienced pros
  • Roadmaps to success
  • Best marketing tools
  • Ultimate education library
  • And much, much more!

Josh Leve, AFS Founder & CEO



AFS Membership Is Right For Everybody

• Trainer or Owner • Beginner or Veteran • 500-10,000 sq.ft.

Membership = $229/yr

(Equivalent of $19/month)

Become a Member

For current or aspiring studio/gym owners and fitness professionals

  • Directory listing, exposure to millions
    Millions of consumers search the AFS Directory Network. Showcase you abide by the AFS code of conduct and train clients according industry standards.
  • Insurance programs at the best rates
    Fitness professionals get AFS membership with SFIC insurance for $279/yr. Studio owners get custom policy and save an additional $50.
  • Complete business education library
    Webcasts with industry leaders, exclusive guides, webinars, white papers, and learning lessons. Everything from how to be a better trainer to starting or growing your business - plus everything in-between.
  • Over $800 in store products FREE
    Save valuable time with a business plan template, employee handbook builder, application for employment, membership agreement, independent contractor agreement and more.
  • Exclusive fitness industry discounts
    Tap into the combined buying power of the entire fitness studio community for enhanced discounts on certifications, equipment, conferences, workshops, technology, education, and more from AFS partners.
  • Earn CEC/CEUs to grow your business
    Nowhere else can you find the education provided in AFS' online courses. Providing fitness professionals, studio owners and others insight to grow personally and professionally. 
  • Private Facebook group
    Connect and share insights on hot topics and trends. You’ve got questions; we’ve got the Community to provide not only answers, but the right answers.
  • Free subscription to AFS eNewsletters
    Sent monthly, AFS members get special discounts, expert advice, trend data, best practices, and more.
  • AFS trust badge and brand affiliation
    Optimize your sales and showcase your higher standards. With over 60 industry partnerships and affiliations, AFS lends its credibility to you and sets the standard for professionalism.
  • Proven marketing tools and tips
    Access the full library of marketing knowledge. From the planning process to external, internal, digital, and more - everything necessary to increase your client base.
  • Industry leading research and reports
    All FREE for members. Master your financial numbers, adopt industry proven marketing strategies and save time with turnkey actionable Micro reports.
  • Best selling eBook STUDIO SUCCESS!
    AFS’ authoritative eBook is the industry’s best-selling publication for aspiring and current owners. At over 200 pages, the strategies and insight will be relevant for years.
  • Mentorship program
    Receive one-on-one support from a trusted professional, overcome challenges, grow professionally and get the knowledge you seek.
  • Free personal and business website
    Save time and money with your free webpage from AFS. Showcase pictures, special offers, whether you’re hiring or looking for a job, hours of operation and more!
  • Leadership opportunities
    AFS provides national recognition to you and your business, plus added exposure through content and speaking opportunities, webcast interviews, and Q&A sessions.
  • Peer-to-peer roundtable discussions
    Solve problems and share ideas within small groups of other like-minded members. Use your group as a sounding board for new ideas before making important decisions.
  • Revenue producing programs
    Access new and exciting ways to increase revenue per client and your bottom line through exclusive programs from AFS partners.
  • Premier forum - network of experts
    Guidance and support with direct access to members of the AFS Advisory Council and Executive team to ensure answer all your questions get answered.
One new client pays for your membership nearly 10 times over! Calculate your return on investment
Qualifications: All AFS members adhere to a professionally recognized Code of Conduct and standards of business practice.


AFS is the Hub of the Fitness Studio & Gym Community

Proudly Representing Over 100,000 Businesses 

Consumer Confidence

9 out of 10 clients prefer to join a studio that’s a member of AFS. Use the AFS badge to boost sales and confidence.

Trust and Integrity

AFS is the association you can trust, dedicated to the long-term success of our entire community.

Partners and Programs

Over 60 partnerships, all vetted and committed to the success of the studio industry.

Advocacy and Representation

The authoritative voice that represents studios, gyms and professionals.



The team at AFS has a wealth of knowledge and genuine desire to help people be successful. 
Todd Durkin, Owner, Fitness Quest 10


I experienced peace of mind after finding AFS. A credibile organization that provides the right answers to my questions. 
Robyn Becker, Owner, Healthy Results

Why join AFS? Members share their stories.



ONE new client is worth $1,000*

Would you pay the equivalent of $229/yr to get one?

Become a Member

Applying just one AFS idea, that generates ONE new client provides over 800% return on YOUR membership!



In an era where there’s a fitness studio, health club or other athletic facility seemingly on every city block, being a member of AFS helps you see a marked increase in consumer confidence.

*2016 Research on Fitness Studio EBITDA


Have questions? We are happy to hear from you. Ask us anything using the feedback box (bottom corner), or use the contact page to find more ways to reach us.