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Having a strong digital presence is critical to the success of any brand, and that’s even more true in the incredibly competitive fitness industry. The biggest fitness brands not only have polished and professional websites, they also use social platforms to engage with customers to build their digital brands.

One of the key elements to maintaining a strong digital brand is the ability to run effective online promotions. The beauty of the digital age is that you can target and communicate with your core customer base with incredible ease.

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In order to maximize your website traffic, it is critical to have a web address that is short, meaningful, and keyword-rich. Fortunately, two domain extensions recently launched that are a perfect match for fitness professionals looking to drive traffic to their website: ‘dot-fitness’ (.Fitness) and dot-training (.Training).

These new extensions are the most fertile ground on the Internet for fitness professionals who are looking to strengthen their digital brand. It’s often difficult to find the domain name you want – these names are ripe with availability.

Blog, Website, Marketing

As you may know, two domain extensions recently launched that are a perfect match for fitness professionals looking to strengthen their digital brand: ‘dot-fitness’ (.fitness) and ‘dot-training’ (.training).

These new domains allow you to create short, meaningful web addresses that stand out from the crowd and speak to your passion. Having a strong web presence is critical to the success of any business, and it’s even more important in the incredibly competitive fitness industry.

Blog, Website

In the digital age, having a strong web presence is critical to the success of any business. That’s why it’s more important than ever to have a web address that is memorable and meaningful to your target audience.

Fortunately, two new domain extensions just launched that are a perfect match for fitness professionals looking to pump up their digital brand: .FITNESS and .TRAINING.

Blog, Marketing, Website

Center of Balance, a Pilates studio in Mountain View, CA is run by Co-Owner/Director Tom McCook. A veteran of the fitness industry, learn how Tom has taken Center of Balance and developed it into an internationally-recognized learning destination and teacher training center!

Studio Spotlight

Over the past decade, advancements in technology have reshaped the fitness industry to become more personalized and consumer-friendly.

From workout tutorials that can be downloaded in seconds to wearables that monitor your every heartbeat, fitness professionals are taking advantage of technology to connect and engage with trainees. In 2014, YouTube reported that viewers watched 5,500 years-worth of yoga videos alone. 

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