We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

In this AFS webinar, Power Systems is excited to present all about how branding impacts member retention. Elisabeth will go into great detail to ensure you understand the factors that influence the definition of brand to consumers and on the value of material purchases vs. experiential purchases.

Webinar, Video, branding, Business Start-up, Marketing, Operations

AFS brings you this very exciting webinar as John Heringer, the Chief Motivator at Method3 Fitness, shows you the step by step process of how to have your first $100K month, make some serious cash and crush the fear of summer.

Video, Webinar, Marketing, summer, referral, word of mouth

AFS and SportsArt bring you this educational webinar packed with insightful information on how your fitness business can leverage the #1 marketing strategy being used today - word of mouth marketing!

Video, Webinar, Marketing, word of mouth, referral

Jon Goodman shares with his his thoughts on the most current biggest fitness trends.

Video, Quick Answers, Trends, Marketing

Anthony Trucks discusses the difference and importance between marketing and advertising your business.

Video, Marketing, Quick Answers, Strategy

Doug Holt talks about how to network strategically at events and explains why LinkedIn is one of the best social sites to use for networking.

Video, Marketing, Quick Answers, Networking

Mike Arce talks about why a lot of fitness companies struggle with marketing strategies and how to overcome that.

Video, Marketing, Quick Answers

Join Josh Leve as he presents this one of a kind webinar on all the insight he’s learned from speaking and listening to AFS members, presenting across the country and keeping his ear to the ground to find out what you can do to ensure this is your best year yet!

Webinar, Video, Marketing, Retention

Scott Sorkin, Owner of Tone Zone, a 3-location, multi-modality studio in the Philadelphia area explains his recipe for success and how technology and the right equipment can make all the difference in helping your clients see results.

Video, Marketing, Retention, Equipment

Rachel Cosgrove discusses how she manages the company's sites on social media.

Video, social media, Marketing, Quick Answers

Doug Holt discusses how to use social media effectively as a personal trainer.  Your Facebook Business page and Private Group page should have separate messages.

Video, Marketing, social media, Quick Answers

Doug discusses how to brand yourself as a professional, by being true to your personality, and identifying how your personal traits are your strengths.

Video, Marketing, Quick Answers

Rachel Cosgrove discusses how they have kept Results Fitness open now for 17 years and some of the struggles they faced. 

Video, Marketing, Quick Answers, Operations

Mike Arce discusses why you need one good funnel of getting leads for your business.

Video, Marketing, Quick Answers

Doug Holt talks about the best way to get client referrals, including when and how to ask, as well as giving incentives.

Video, Marketing, Quick Answers

Doug discusses how to stand out as a personal trainer, offering value first and creating differentiation from other trainers.

Video, Marketing, Quick Answers, Client Rssources, Training

Mike Arce saw an opportunity in fitness by looking for a need, and then creating a service to fill it.

Video, Quick Answers, Strategy, Marketing

Josh Leve of AFS shares his thoughts on optimizing your efforts and taking advantage of existing resources.

Video, Quick Answers, Growth, Marketing

Jenna Zaffino discusses what she wants her brand to say about her.

Video, Business Start-up, Marketing, Quick Answers

Rachel Cosgrove talks about how she honed her niche of being the best trainer for women and get into new opportunities.

Video, Quick Answers, Training, Strategy Articles, Marketing