We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.

Jon Goodman describes some of the biggest reasons personal trainers struggle with making online training profitable.

Video, Quick Answers, Training, Online Training, Marketing, Strategy

Doug Holt discusses how to write the best success stories of your clients, as well as the importance of adding them to your website.  

Video, Marketing, Quick Answers, Strategy

Kevin Steele at Club Industry 2016.

Video, Marketing, Quick Answers

Todd Bumgardner discusses how he created an online community with Strength Faction.

Video, Marketing, Quick Answers, Online Training, Strategy

Doug Holt discusses the best way to ask for testimonials from clients, including the right timeframe and asking when that client is at an emotional high.

Video, Marketing, Quick Answers

Josh Leve and Liz Callham of AFS discuss the best ways to showcase your clients' success on social media or your website. This includes learning which clients you can use for marketing by asking yourself what are your clients getting from you.

Video, Quick Answers, Marketing, Client Resources

Josh Leve of AFS shares his thoughts on why consumers are willing to pay more for studios and the personalized consumer experience.

Video, Marketing, Quick Answers

AFS and MATRIX are excited to have industry leader, AFS Advisory Council member and all around fitness expert Stephen Tharrett present his top 10 characteristics of the most successful fitness studio/gym operators in the country. 

Webinar, Video, Marketing, Operations, Finance, Business Start-up

In this webcast, AFS Video Communications Manager Liz Callham interviews Mike Arce - Founder & CEO of Loud Rumor and the GSD Show. 

Video, Marketing, Quick Answers

Doug Holt discusses ways to promote your business services beyond Facebook, such as going to active groups, and joining service clubs.

Video, Marketing, Quick Answers, Growth

Join AFS and RealRyder® International as we discuss what you can do to stand out among the sea of competition. With new fitness studios opening at a rapid pace, find out what's necessary to stay a step ahead and thrive into the future. 

Webinar, Video, Equipment, Revenue producing programs, Marketing, Programming

Join MINDBODY’s Channel Sales Manager Drew Surprenant as he walks you through key initiatives to utilizing technology to drive traffic to your location and to keep them! 

Webinar, Video, Marketing, Retention, Operations, Revenue producing programs, Software & Technology, Finance

In this webinar, TRX will show you how to leverage this shift in consumer/member fitness habits — using the latest technology — to create authentic connections and drive retention in your facility.

Webinar, Video, Software & Technology, Client Resources, Marketing

AFS and Matrix Fitness are thrilled to present this webinar built to provide you with proven methods of building a successful programming mix for your business without spreading yourself too thin. 

Webinar, Video, Programming, Revenue producing programs, Marketing, Retention

My Revolution Fitness owner Tracy Martins divulge's his strategies to keep his members coming back again and again through the best fitness programming in his community.  Interview by Josh Leve, AFS Founder & CEO.

Video, Marketing, Equipment

Sacramento EcoFit owner Jose Avina reveals the keys to successfully developing the fitness studio of the future.  Interview by Josh Leve, AFS Founder & CEO.

Video, Marketing

AFS and Nudge Coach bring you this very exciting webinar related to the fitness app and wearable market.  Learn all about adoption stats and what they mean, plus what fitness consumers believe about apps/wearables and why it matters to you.

Video, Marketing, Client Resources, Training, Software & Technology, Webinar

AFS and FAI bring you this very important webinar related to engaging with the older population demographic. Understand the key differentiating factors that will magnetically attract the ideal older client to your fitness business.

Webinar, Marketing, Client Resources, Training, Video

I've been incredibly fortunate over the past several years to share my knowledge of the fitness space with thousands of fitness professionals.  From trainers/instructors, to those aspiring to open their own gym or studio to incredibly successful operators - every opportunity provides me the platform to support our market - something I never take lightly. 

No matter what stage you're in, AFS stands for raising business standards, helping you manage your clients better and become savvier performers in a business setting. 

Blog, Video, Marketing, Quick Answers

AFS and MATRIX bring you this very important webinar related to social media!  Don’t let social media manage you. Make it work for you day in and day out.

Webinar, Video, Marketing