Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
Get expert advice on how the best fitness studio owners have not only become successful but maintained that success.
AFS and MATRIX Fitness are excited to bring you this very important webinar focused on crafting a plan for maximizing revenue per square foot. Learn the key components to distinguishing your studio in a noisy fitness world. Walk away with several activities to further clarify your brand and boost your bottom line with minimal effort.
Did you know? More and more studios are moving away from the pay as you go models to membership models. Learn the different types of access offerings sold, including percentage distribution by type of package offered.
Plus Stephen Tharrett talks about why studio business models are so diverse and unique!
Are you set up for success? Stephen Tharret showcases the latest research including how planning is bringing the future into the present so that you can do something about it now.
What is your studio’s greatest challenge for attracting new clients? This industry-leading research will get you on track!
Differentiation is real and can make or break you. Stephen Tharrett talks about “True differentiation, sustainable differentiation, is rarely a function of well-roundedness; it is typically a function of lopsidedness.”
And how it’s about providing specialized, high touch, personalized, intuitive, fun experiences led by passionate professionals who are able to foster the creation of self-supporting tribes.
Insight into consumer attitudes and behaviors can help shape your brand’s value proposition and positioning. Plus insight into industry trends from finance to marketing to operations can help frame your journey.
AFS and Rick Mayo from ALLOY Personal Training Solutions are excited to bring you this very important webinar focused on how to build training options that work for your market, your physical space and your skillset.
Ingrid Owen along with AFS Founder & CEO Josh Leve discuss how fitness studios can build community around the ideas of health and wellness.
Ingrid Owen a consultant in the fitness industry provides her insight on why every fitness business knows to maximize their programming by identifying their niche.
In the business of fitness, TIME is your clients #1 asset. If you can deliver time efficient workouts that get results in half the time, your clients will invite their friends to join them. Most trainers have trouble drawing up a 30 minute program.
Brent walks you through a simple ABC, 123 program design that you can start working on today and delivering results in 30 minutes or less.
Think back to the year 2010: How busy were you? How much free time did you used to have?
Now today: How much busier are you than in 2010? Should I even ask about free time?
During the past 12 months AFS has undergone a huge transformation. Within that time frame our growth has been extraordinary. We've added more benefits, more partners, and more value that make up a compelling case for membership, including our ROI calculator.
During these past several months, AFS has also traveled across the country, literally - from being headquartered in Chicago to now the Bay Area.
AFS and MATRIX are excited to bring you this very important webinar focused on maximizing your internal resource to drive success and growth. Every leader and business owner is looking for a competitive edge.
Jenny Piro has created one of the most successful fitness studios in the country. Fit with Jenny was established in 2006 in order to revolutionize the way we think, and feel about fitness. Built on the premise of FITNESS, NUTRITION and SUPPORT, her team helps you transform your life.
Jenny describes the keys to success and provides insight to her journey.
Brent Gallagher, Owner of Avenu Fitness & Lifestyle in Houston Texas discusses that one thing that every aspiring or current business owner needs to know.
Brent recently sat down with Josh Leve, AFS Founder & CEO to discuss a variety of topics on how he's been able to grow his business from zero clients and zero teammates in 1,200 sq. ft. to an all-star 14 person team generating over seven figures annually, serving 465+ clients in 4,500 sq. ft.
AFS and MATRIX are excited to bring you this very important webinar focused on driving more revenue by having the right programming in place.
AFS and PHIT America have teamed up to present you with this incredibly important webinar about the inactivity pandemic - How it affects you, its impact on society and your business.
As a studio owner ask yourself these common questions... 1.) Do you know your retention rate? 2.) Which is harder...acquiring new customers or retaining current ones? 3.) Are you worried about that competitor coming in around the corner or across the street? 4.) In what ways do you engage with your customers outside of training?
To catch someone’s attention, tweet them. To build brand loyalty, think Facebook. To turn social chatter into cash, have a strategy. In this webinar, journalist and social media specialist Stephanie Neil will unravel the mystery of how to use social media to boost your personal brand—and your overall business.
Want more clients? More revenue? More exposure? Of course you do! But first you need to learn how to do it properly. Deneen Laprade from Susan K. Bailey will provide you the tools and fundamentals necessary to market your studio business in any environment.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.