Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
Mike Arce is an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure marketing agency for fitness studios and independent gyms, and hosts a top fitness business podcast called The GSD Show.
Setting the right price for fitness services is important to anyone in the business, from studio owners to independent fitness professionals.
Curating a price list of services can be a delicate balancing act between what your services are worth, where they are being offered, and what is being offered by your competitors. Below are a few tips to consider when crafting a price list for fitness services.
Many fitness studio owners make their first hire out of desperation. The stress piles up, you’re on the edge of burnout and you hire someone to take some of the stuff off your plate that you hate doing. Ultimately, the new hire doesn’t work out and you’re right back to where you started.
So, how do you avoid the hiring mistakes made by nearly every business owner and bring on a team member that will allow you to grow your business without causing you more stress and frustration?
Where should you begin? There are a number of aspects to consider when opening your own studio starting with a great business and marketing plan. There are several key elements to focus on that will contribute to your studio’s success.
What types of clients are you trying to attract, where will you be located, what types of programs will you offer, and how will the design support this vision?
Thank you to Khristie Gass, Owner of Physiques Elite and Physiques Women's Fitness Center in Lafayette, LA for taking the time to answer some questions from AFS.
In this article Khristie shares additional information about how their studio has grown significantly thanks to the MX4 Training System.
AFS brings you this very exciting webinar as John Heringer, the Chief Motivator at Method3 Fitness, shows you the step by step process of how to have your first $100K month, make some serious cash and crush the fear of summer.
Our industry is constantly changing with new trends, equipment, and fads. As current and aspiring business owners it's critical to stay on top of these trends in order to stay relevant and ahead of the curve in a crowded and competitive market.
But sometimes the best way to stay relevant is looking inward.
AFS and SportsArt bring you this educational webinar packed with insightful information on how your fitness business can leverage the #1 marketing strategy being used today - word of mouth marketing!
Using discounts to sell the services you offer in your fitness studio is an antiquated technique to get more clients. Discounting puts you on the path to becoming a commodity. This technique is often used as an incentive to get a potential prospect to buy or to reward someone that refers.
Discounting occurs when you don’t have the sales skills to get a prospect to pay what you are worth and possess a negative mindset around money.
“No excuses,” you tell yourself. “Today’s the day, I am going to do a better job at marketing my business on Instagram.” No more random posts when you have time… you’re going to really see this thing through. You pull up your account or register a new one (no time like today to try something new!), and create what you think just might be the next viral post on Instagram.
Your heart is racing as you click post.
AFS and FitGrid present this one of a kind webinar that focuses inward and showcases how any fitness professional, studio/gym owner can harness the power of your instructors to get the results you want and take your business to new heights.
You got away with social media deals, giveaways online, and New Year’s resolutions to drive traffic into your fitness business this past month, but now, as you enter into February, March, and April - how do you keep your momentum moving forward in regards to driving traffic into your studio?
Below are a few ideas to make these months just as great as January.
These “7 Secrets” are all sound business principles - that if mastered - will enable you to be as strong a business owner as you are a trainer.
Your studio’s brand is its reputation; it’s the promise of value you offer and the immediate thought that a prospect, client and/or member has when your studio’s name is mentioned.
Nothing can give operators greater heartache than determining the “right” price for their offering. It is no secret that how you price impacts your ability to generate new business.
Josh Leve, Founder of AFS shares his top tips for creating a successful newsletter.
The latest change in the Illinois law reducing physical education requirements for kids in our schools does not make sense.
Anthony Trucks discusses the difference and importance between marketing and advertising your business.
The better organized you are and the more you understand the needs of your business and what drives in leads, the more productive your efforts will be.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.