Monday, July 26, 2021

(MINNEAPOLIS, MN, New York, NY, July 26, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of Talent Hack to its most prestigious Platinum sponsorship tier – the level of engagement selected by companies that are “all in” to serving the FBA and entire fitness Community.

Launched in 2019, by tech wellness entrepreneur, Alexandra Bonetti, Talent Hack is a tech platform that exists to propel enterprising professionals forward in their wellness career: from tools and resources to build and scale their businesses to access the best job opportunities in the fitness and wellness space.

Friday, July 23, 2021

Everyone, no matter their job or industry, deserves to make a living wage. As a business owner, however, the lines may get a little blurred. You’re straddling the need to invest in your business and your team and sometimes paying yourself isn’t the highest priority.

We’d like to change that narrative.

Saturday, July 17, 2021

The past 15 months have been challenging to say the least; however, in some aspects the pandemic has become a catalyst for positive change. And for many, it seems that change is making physical and mental health and wellbeing a higher priority.

If Americans continue to explore new ways to activate or maintain healthy lifestyles, we are only six months away from what could be the biggest January ‘New Year’s resolution return’ to gyms on record. The time is NOW to update a space for fitness activity.

Tuesday, July 13, 2021

(MINNEAPOLIS, MN, DENVER, CO, July 13, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of ClubWise to its sponsorship ranks at the most prestigious Platinum tier – the level of engagement reserved for companies fully dedicated to serving the FBA and entire fitness Community. 

Founded in 2001 by former club owner and entrepreneur Julian Matthews, ClubWise was created with a clear mission: to create a club management solution that sets fitness clubs up for success, by providing everything they need in one simple to use solution.

Tuesday, July 6, 2021

Today I’d like to touch briefly on something that I feel is of the utmost importance for those in the strength/health/fitness business to understand. There is superman ability lurking underneath the skin of every human being walking the face of the planet right now.

Strength and its facilitation and acquisition are not as well understood as you might believe.

Thursday, July 1, 2021

(MINNEAPOLIS, MN, June 30, 2021) – The Fitness Business Association (FBA) today proudly announced and welcomed the addition of Leadpages to its sponsorship ranks to help improve studio and club marketing results with an exciting, proven program.

Founded in 2012, Leadpages solves an industry-wide problem: how can the average, non-techie business owner take control of their online marketing, while using best practices to generate more business? Leadpages helps fitness businesses look great online and feel proud of their website.

Wednesday, June 23, 2021

Fitness studios across the world have had to rapidly embrace digitalization. And with this, has come the challenge of ensuring your brand stays in the mind of members even when physical facilities are not accessible. 

Now, with restrictions lifting, questions are being asked about how to customize a digital strategy that not only suits your business’ needs but also keeps the members engaged.

Wednesday, June 16, 2021

Amsterdam, June 2021 

A new global customer survey by Virtuagym of gyms, fitness studios and personal trainers has revealed the crucial role that fitness technology has played for fitness businesses during the COVID-19 pandemic, as well as the key part it is predicted to have for the future of the industry.

The research, undertaken whilst much of the fitness industry was still closed, found that digital technology was vital in motivating and engaging members, during a period in which over two-thirds (69%) had to close their doors for at least three months. 

Friday, June 11, 2021

Are you ready to take your fitness business online?

You've got your online booking system, you've integrated your payment solution on your website, your email campaigns are on point and drawing in new members. All that's missing is putting your fitness classes online.  It may be the next logical step in your business growth, but knowing where to start can be a challenge.

Tuesday, June 8, 2021

As I’ve mentioned in previous blog posts, 2020 was a tough year for all fitness businesses and the latest numbers show about 30% of gyms have permanently shut down.

The good news is, I’ve personally seen a big bounce back in in-person training at the gyms I own. And our numbers have started to return to normal since the beginning of 2021. Today, I want to share three ways you can grow your business in 2021.