SUCCEED! Ushers in a New Era of Virtual Education. Unveils a New Experience Layer for Its Virtual Conferences

Tuesday, December 30, 2025

(Minneapolis, MN — December 30, 2025) — The Fitness Business Association (FBA) today announced the launch of a new experience layer within its SUCCEED! virtual conference platform. Built from FBA’s multi-year dataset across 20+ virtual conferences and tens of thousands of attendee interactions, the rollout is designed to help professionals preview, filter, and commit to education faster.

The feed-first interface introduces short-form previews, trending education, and sponsor activations.  This new layer modernizes discovery while keeping the underlying conference engine flexible for different event structures based on audience needs and outcomes.

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Inaugural MedFit Global Virtual Conference a Massive Success; 2026 Edition Already Confirmed

Wednesday, November 5, 2025

(Minneapolis, MN – November 6, 2025) - The inaugural MedFit Global Virtual Conference showcased the growing demand for specialized medical fitness education, delivering massive amounts of traffic, high engagement across 80+ expert-led sessions, and an extended on-demand window.

Co-produced on the SUCCEED! virtual platform with the Fitness Business Association (FBA), the event validated the power of virtual learning for busy professionals who need clinically aligned, immediately applicable content.

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Berxi Joins the Fitness Business Association as a Silver Sponsor

Wednesday, October 22, 2025

(Minneapolis, MN – October 22, 2025) — The Fitness Business Association (FBA) is pleased to announce that Berxi has joined the FBA as a Silver Sponsor. The partnership pairs Berxi’s deep commercial insurance and risk-management expertise with the FBA’s mission to equip fitness professionals and business owners with the tools they need to grow resilient, sustainable businesses.

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KIPS Joins the Fitness Business Association (FBA) as Strategic Partner

Wednesday, October 8, 2025

(Minneapolis, MN – October 8, 2025) — The Fitness Business Association (FBA) is pleased to announce a strategic partnership with Kinesiology Institute for Performance Specialists (KIPS), a fast-growing provider of evidence-based online and in-person certifications and continuing education for personal trainers and fitness professionals. This partnership gives FBA members direct access to KIPS’s practical education offerings and a special savings code for FBA members.

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Dual-Task Training: A Simple, Powerful Tool to Support Brain Health in Aging Clients

Friday, September 12, 2025

Cognitive decline is one of the most alarming concerns facing our population and our industry. Alzheimer’s disease and other forms of dementia are on the rise, devastating individuals, families, and communities.

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The Next Big Opportunity in Fitness: Brain Health and the Rise of the Brain Gym

Friday, September 12, 2025

A wave is coming toward us, and how the fitness industry prepares for it can change our roles and businesses for decades ahead.

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Improve Personal Trainer Searchability [Setup Yelp & Google Reviews]

Friday, September 5, 2025

If you’re a personal trainer in a gym or an independent professional expanding your fitness brand, gathering reviews can significantly enhance your online visibility within your market. Over the last two decades, the landscape for marketing personal training services has transitioned from mailers to Facebook ads, and is now pivoting towards improved searchability across different platforms.

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SUCCEED! Wraps Another Successful Event While Powering the Fitness Industry’s Top Virtual Conferences

Monday, August 25, 2025


(Minneapolis, MN – August 25, 2025) – The Fitness Business Association (FBA) has officially closed another chapter of its flagship SUCCEED! Virtual Conference, bringing together fitness professionals from across the globe for six days of education, networking, and innovation.

This year’s SUCCEED! saw 9,400 visitors during registration and 1,400 active participants during the live event, with education on August 14 viewed nearly 700 times by attendees, marking the most engaged day of the conference.

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FBA Welcomes Efreleen Rose Barrameda to the Team to Streamline Sponsor Success and Operational Excellence

Monday, August 18, 2025

(MINNEAPOLIS, MN – August 14, 2025) The Fitness Business Association (FBA) today announced the appointment of Efreleen Rose Barrameda as Executive Assistant, a role focused on sponsor delivery, CRM optimization, and event operations. Efreleen brings deep experience in administrative leadership, social content management, and end-to-end event support—capabilities that will streamline execution and amplify the value FBA delivers to members and sponsors.

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Fitness Business Association (FBA) Announces Strategic Partnership with Coach360 to Empower Fitness Careers

Tuesday, July 15, 2025

(MINNEAPOLIS, MN – July 15, 2025) – The Fitness Business Association (FBA) is proud to announce a strategic partnership with Coach360, the premier niche fitness staffing and content media platform serving over 30,000 fitness professionals nationwide. This alliance brings FBA members unparalleled job resources, content to power their careers, networking opportunities, and an exclusive discount at Coach360’s upcoming Career Lab Summit live from TheFitExpo Anaheim

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