Monday, August 20, 2018

Wouldn’t it be great if you could help your clients get faster results, reinforce their commitment to achieving their goals and increase their value to your business at the same time?  

Strategically providing your clients the opportunity to invest in services, products or programs that will help them accomplish their goals faster or avoid their biggest challenges helps you accomplish all three.

Tuesday, August 14, 2018

We all know fitness business owners (studios, small gyms, independent trainers) don't have the big budgets that many of the big box health clubs do. They don't have the resources or a team of marketing experts that can easily analysis where to allocate certain funds to consistently drive traffic into their businesses. 

Luckily in today's day and age, fitness business owners are armed with an abundance of technology to fill in the gaps when your budget might not allow you the reach the big box guys have.

Monday, August 6, 2018

Congratulations! You’ve opened your business and now you’re the owner! You are the master of your destiny and your entrepreneurial dream has come true! Now it’s time to get to work.

When you’re just starting out you typically don’t have a very big team and you're often forced to do everything yourself. That’s ok - it's part of the journey.

Sunday, July 29, 2018

Thank you to Ricky Buoncore, the Co-Owner of Vedas Fitness in Cleveland, Ohio for taking the time to answer some questions from AFS!

In this featured spot, Ricky shares additional information about how going green with SportsArt equipment has taken their business to the next level. 

Thursday, July 26, 2018

The most common financing option available for studios and gyms using fitness equipment leasing is a capital lease. The main purpose of a capital lease is to finance the fitness equipment purchase while preserving the owner’s working capital. 

You can finance the purchase of their proprietary equipment, security systems, computer hardware & software, flooring, outdoor signage and other tangible items needed to run the business using a fitness equipment lease.

Wednesday, July 18, 2018

In the Fitness Industry, August has earned the reputation of being a lazy month. It’s a time when clients struggle more than ever to get inside the studios they belong to. Summer weather is precious and filled with distractions, which end up leaving studios empty like at no other time during the year.

You are encouraged to make the most of it. The time is now to wrap up your mid-year business analysis and use the results in your Q4 Marketing plan. Take advantage of this fleeting quiet and get to work preparing for the rest of this year.

Wednesday, July 11, 2018

Your website is your most important marketing tool. There are individuals in your area actively searching online for the fitness services you offer - and your website is where they’ll decide if your programs are a fit for what they need.

To prove that you are the right fit it is vital that the homepage of your website speaks to viewers in a way that will influence them to convert.

Saturday, July 7, 2018

Thank you to Paul Christopher, the Founder of Gravity + Oxygen Fitness in Boca Raton, FL and Joe Drake, Co-owner for taking the time to answer some questions from AFS!

In this featured spot, Paul and Joe share additional information about how their studio has become a cornerstone in their community.

Thursday, July 5, 2018

The health/fitness club business is a people-intensive industry. The average facility under 20,000 square feet (the majority of fitness studios) employs five full-time staff and six part-time staff with a payroll equivalent to 42% of revenue.

This points out the critical importance of staff to create and sustain the experiences that clients and members expect, and to highlight the fact that with this reliance on staff to deliver our offering comes a reasonably hefty price tag; a cost that typically consumes 40% to 50% of revenue.

Thursday, June 28, 2018

You did it, you have scored your first corporate wellness meeting!  You are pumped, Job Well Done!  Now you have nervous jitters about what you should do to prepare, what you should present, and how you will “win the contract”.   Allow me to offer a few important tips that will get you off to a great start! 

It is important that you know and practice the "3 P's" to effectively represent your BRAND at a business meeting.