Thursday, December 6, 2018

It’s not easy to come up with creative ways to make more money, so here are five options to consider.

Adding any one of these products/services could not only bolster the bottom line but also enhance the training experience and increase your members’ overall club satisfaction.

Tuesday, December 4, 2018

When it comes to selling memberships, personal training, or really anything, many of us tend to cringe.  The reason is because of our own experience with buying something from a terrible salesperson. 

We might have felt like we were being forced to do something we didn’t want to do or maybe we were told/directed something without the freedom to make our own decision.

Wednesday, November 28, 2018

Most fitness studio owners know that social media is a necessary part of any fitness business marketing plan.

But it can also be a major time-waster in both obvious and subtle ways. Here are five things you might need to stop doing now on social media for improved productivity and results.

Monday, November 26, 2018

There’s a word we all know better than any other. We write it many times a day, spell it, see it printed on documents all over our home and studio. We often say it to others, but we seldom hear it said to us. 

Dale Carnegie called it “the sweetest and most important sound in any language.”

Tuesday, November 20, 2018

One of the great things about living in northwest New Jersey is the abundance of farms around where we can get fresh organic turkeys for our holiday meals.

A few years ago I found one of these farms and have been going there ever since. The quality of the turkey is incredible and we look forward to it every year. This year was no exception so about 6 weeks ago we put in our order.

Monday, November 12, 2018

As a studio owner, you’re probably always considering new and effective ways to market your fitness business.

Finding and collaborating with key influencers in your community can help you make contact with new prospects—and it’s very time efficient!

Monday, November 5, 2018

Happy Holidays! It seems like Halloween is the “gateway” to all-things holiday madness, as we now find ourselves ready to close out another year.

As fitness studio owners this is a great time to celebrate with your patrons, and to capitalize on the many opportunities to help members manage common stressors while creating community! Additionally, designing exceptionally appealing sales offers is a great way to power through Q4 and finish the year strong!

Saturday, October 27, 2018

Deciding how to price, what to charge, what to include can be a tough decision.

The biggest mistakes I see studio owners make with their pricing are the following.

Tuesday, October 16, 2018

In the spring of 2007, I was sitting in the back of a taxicab in Rosemont, Illinois, just outside of Chicago. I was in town to speak at a fitness industry conference. I brought my racing shoes and clothes because I planned to run a race in Chicago’s Grant Park while I was there.

I didn’t have a car in Rosemont, so I got up extra early and took a taxi from the hotel to the park.

Tuesday, October 9, 2018

There’s never enough time in the day!  As a business owner you can get caught in the ‘busy trap’, constantly trying to complete to-do’s, put out fires and perform the day to day tasks required to run your business. But, being busy usually doesn’t mean productive!

Productivity requires that you know your priorities, stay focused on them and are ensuring that you spend time working on them.