Tuesday, September 19, 2017

Thank you to Debi Teeple, Owner/Coach from LivingFit Rx in Indianapolis, IN for taking the time to answer some questions from AFS.

Debi and her husband Cary began LivingFit RX with a vision to help people improve their quality of life.  Debi has experienced several health trials of her own, so she knows first-hand how hard it is to maintain good health.

Sunday, September 17, 2017

One highly effective way to engage members of your studio or gym is to offer challenges. Ask any member with a mildly competitive side, and they’ll probably light up at the chance to participate.

This post will highlight key ideas to think about as you design challenges. Since MYZONE offers a unique “Challenges” feature that easily allows you to create challenges around heart rate training, some of the tips below will reference MYZONE. However, they can apply to you regardless of the technology you’re using (if you’re using it at all).

Thursday, September 7, 2017

For many of us, the phrase “Pre-Sale Strategies” may conjure up memories of a temporary office space with signage, a rendering of the new gym structure that’s ‘coming soon,’ and an eager salesperson ready to sign people up at a special introductory rate. On the surface, I give that effort one big YAWN!

But—truth be told—it is part of a thoughtful pre-opening game plan to get people to saddle on up to your indoor bikes, while your team delivers that critical first impression of the new studio in town.

Tuesday, August 29, 2017

If I could pass along any words of wisdom to studio operators, it would be this: Get out of your studio. Investing all your time inside the walls of your facility is doing you harm.

I say this because sometimes business owners have a tendency to get so caught up in the day-to-day operations that they forget to look ahead and they forget that resources exist to help them improve their business, increase revenue, and serve their clients more effectively.

Friday, August 18, 2017

You’ve finally made the decision to open your own fitness studio.  Congratulations!  By now you have probably spent a bunch of time looking into locations, studio build out, equipment, staff, and so much more. 

Now is such a busy and exciting time for you.  But if you are like many new fitness studio owners, you likely haven’t given much thought to bookkeeping. 

Thursday, August 10, 2017

As a trainer, in addition to providing exercise programming, you're likely answering many nutrition related questions.  You’ve probably been asked, “should I be doing fasted cardio?”

As with most exercise and nutrition related advice, the answer to this question depends on many factors.  In this blog post, you’ll read about the pros and cons of performing fasted exercise, specifically, fasted cardio.  You can then advise your clients on what you think is best for them

Sunday, August 6, 2017

What if selling your training and getting new clients to become members of your studio wasn’t complicated and it didn’t require you to have sales “talent”?  Your opinion of sales would drastically change and so would the revenues in your business.  Suddenly, you’d be able to focus on helping the client in front of you instead of being nervous or unsettled asking for money. 

The level of service you would be able to provide would go up.  Your confidence would increase.  Honestly, the impact would be amazing.  Today you’re going to discover the 4-step sales process that makes selling simple.

Wednesday, August 2, 2017

When operating a fitness studio, every minute of the day counts. Navigating time management is one of the most important, yet most challenging aspects of ownership. It is a balancing act and we must work on the business as much, if not more than, work in the business if we are to create sustainable growth.

Gone are the golden days of a guaranteed paycheck and paid lunch breaks in the old salaried world you likely once lived in.

Thursday, July 27, 2017

If anybody thought new ownership would in any way diminish the awesome annual IDEA World event – those people can think again.  Under the impeccable direction of Active Interest Media (AIM), IDEA World 2017 was, by any standard, a huge success.

Held July 20-23 in Las Vegas, IDEA World featured incredible education, unsurpassed networking, an exhilarating expo, and the seamless melding of fitness, apparel, and nutrition into an amazing event.

Monday, July 17, 2017

The NSCA National Show this past week in Las Vegas was another event I was proud to take part in.  

While the networking and educational sessions and everything in between are always top notch, what always stands out to me with NSCA is the camaraderie, professionalism and pride attendees feel by belonging to such as credible certifying organization.