When trainers or studio owners want to enhance their marketing to increase business, they are frequently asked to define their gym’s target audience.
Unfortunately, this question is often met with a non-confident or generic answer. In the modern fitness industry, it is imperative to not only know your target audience but also understand how to leverage their demographic attributes to best market and position your facility or services to them to grow long-term successfully.
(MINNEAPOLIS, MN - May 16, 2024) – The FBA and Athletech News have announced a strategic partnership aimed at providing unparalleled support and resources to fitness industry professionals. This collaboration represents a significant step forward in advancing education, innovation, and networking opportunities within the fitness community.
Josh Leve, Founder and CEO of the Fitness Business Association, expresses his excitement about the partnership, stating, "We are thrilled to announce our strategic alliance with Athletech News. Their dedication to delivering high-quality content and insights aligns perfectly with FBA's mission to empower fitness professionals. Together, we are committed to driving positive change and fostering growth within the industry."
(MINNEAPOLIS, MN - May 14, 2024) – Barbell Jobs, the premier fitness industry job board, proudly announces its Bronze sponsorship with the Fitness Business Association (FBA), signaling a strategic alliance to foster professional growth within the fitness sector and simplify the talent acquisition process for fitness businesses.
Josh Leve, Founder and CEO of the Fitness Business Association, is enthusiastic about the collaboration.
(MINNEAPOLIS, MN - May 10, 2024) – YogaFit and the Fitness Business Association (FBA) are pleased to announce their strategic partnership, aimed at enhancing and educating both constituencies on the best practices and key education components that foster growth and innovation within the industry.
With YogaFit's expertise in yoga education and training and FBA's extensive resources and network within the fitness community, the partnership is poised to make a significant impact on the professional development of fitness professionals worldwide.
It is no secret that Google is a massive driver of leads for gyms and personal training studios worldwide. However, for many small- to medium-sized fitness facilities, the prospect of getting their website on the first page of a Google results page seems lofty.
Fortunately, local search engine optimization (SEO) can be a huge asset for these owners to leverage when utilizing the strategic advantage of proximity to their ideal clients.
(MINNEAPOLIS, MN - May 7, 2024) – The FBA and the National Council on Strength and Fitness (NCSF) have renewed their strategic agreement for the period of 2024-2025, solidifying their commitment to advancing the fitness industry and supporting fitness professionals worldwide.
Josh Leve, Founder and CEO of the Fitness Business Association, emphasizes the significance of the partnership, stating, "We are thrilled to extend our strategic partnership with the NCSF. Their dedication to excellence in education and certification aligns perfectly with FBA's mission to empower fitness professionals. Together, we are poised to drive positive change and innovation within the industry."
(MINNEAPOLIS, MN - April 17, 2024) – The Fitness Business Association (FBA) proudly welcomes Fitness On Demand (fitnessondemand247.com) as its newest Silver Sponsor, signifying a strategic alliance aimed at enhancing resources and support for fitness professionals worldwide.
Josh Leve, founder and CEO of the FBA, hails the partnership, stating, "We're thrilled to have Fitness On Demand join us as a Silver Sponsor. Their commitment to innovation and accessibility aligns perfectly with FBA's mission to empower fitness businesses. Together, we're poised to make a significant impact on the industry."
In the modern marketing landscape, content is a primary driver of engagement, reach, and overall impressions for fitness facilities. That said, developing, creating, and consistently delivering high-quality content can be time-consuming for many studio owners. Because of this perceived burden of commitment, many just choose to refrain from participating or applying minimal effort to their content curation.
The last several articles I’ve written have focused on emerging trends in the fitness industry. We have talked about holistic health, community consciousness, and hybrid gyms. We did an entire article devoted to building a Community-Oriented Fitness Business.
Prior to that we did several articles on Bio-hacking where we looked at nutrigenomics, do-it-yourself biology, body hacking and several more interesting developments in our industry.
When it comes to marketing and websites, it’s common knowledge that content is king these days, especially when trying to bump your organic search engine rankings. But before you go into hyperdrive with a blog, you will want to investigate your “why,” “who,” “what,” and “how” when it comes to content, as well as the efficient utilization of your efforts in blogging.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.