Wednesday, September 4, 2019

Happy clients mean more sales, more referrals, and more revenue. For that reason, every aspect of your business should revolve around your clients. Here are five steps you can start taking right now to create a superior client experience at your gym.

Friday, August 23, 2019

In the fitness industry, retention is far more powerful than acquisition! Learn how longtime clients can be the key to a successful business.

Saturday, August 17, 2019

FitGrid’s data-driven KPI reports provide insight on where your fitness studio is excelling - and where it needs to improve to up retention and profit.

Tuesday, August 13, 2019

Thank you to the team at the Cleveland County Family YMCA for taking the time to answer some questions from AFS!

In this featured spot, they share insight on how working with Precor helped expand their reach and become part of the new fitness studio movement. 

Monday, August 5, 2019

We are a society of vanity who puts a lot of weight (pun intended) into how much people weigh.  As leaders in the fitness community, it is our role to change that conversation.

Stating the obvious, bodyweight is the sum of all parts and includes water, fat, lean tissue, tendons, organs, etc. When your client steps on the scale, it isn’t only measuring fat.

Thursday, August 1, 2019

Every fitness studio wants their clients to find success because ultimately success is what will keep them coming back again and again.

If your clients are putting in the physical work but continually experiencing poor recovery or having trouble bringing power to their workouts, they may be missing out on key nutrients.

Saturday, July 27, 2019

In my decades as a newspaper reporter, I asked all kinds of people all kinds of questions. Then I worked in corporate communications, which led to many more interviews in various situations.

All that experience gave me a special perspective I bring to fitness communications for studio owners.

Tuesday, July 23, 2019

Recently I received a package in the mail and I immediately got excited because I knew what was inside. It was the official ribbon copy of a new patent we were just granted on our TireFlip 180® product! It was my 20th patent including the US and Worldwide and it represented a significant milestone for me.

Innovation is the heart our company and we are proud of the intellectual property we’ve been able to obtain.

Friday, July 19, 2019

Your employees set the tone for your business, boost sales, and are the core of your business operations.

So when you hire a good employee, it’s in your best interest to hold on to them for a long as possible.

Monday, July 15, 2019

As a fitness business, strategically incorporating multiple revenue streams is the best way to create a solid foundation for financial success.

Hosting member and community events are often overlooked as an income source despite having multiple retention, lead gen, and marketing benefits.