The average fitness studio experiences a slow-down during the holidays. This usually means decreased attendance, new clients, and revenue. But it doesn’t have to be this way. What should you do to combat this? SPEED UP!
You need to get in front of the holidays with a prepared marketing calendar that you can execute.
Your gym’s website is a powerful marketing tool and one of your most visible content assets. It is also often the first contact a prospect has with your business, so it’s important to make a good first impression. A well-designed website will not only rank higher in search engine results, but will also help increase lead conversions.
If you are a gym owner or a personal trainer, you know that every year around the holidays business starts to slow down as clients get busy and are out of their normal routine.
November and December are also traditionally the hardest months to get new clients in the door.
When performing any physical activity – whether at home, at work, or in a fitness studio – there is always an inherent risk of injury. In fitness facilities where people often have a goal of improving their physical condition – e.g., by lifting weights, stretching, or performing strenuous aerobic activity – injuries may occur due to the stress placed on the body while performing such activities.
High customer retention is often one of the most overlooked and undervalued goals of a business, but retaining your customers and developing a sense of loyalty with them can have a major impact on your bottom line.
It is much more beneficial (and cost effective!) to keep your current members than to put all of your efforts into obtaining new ones.
When it comes to your fitness business, the best (and sometimes most difficult) way to grow is by attracting new customers who aren’t your current target audience. This sounds daunting, but there are actually some easy ways you can broaden your client base while staying true to your brand.
What it really comes down to being more inclusive and mindful of different types of customers. We’ve identified some of these groups—and ways you can encourage them to come through your door.
“I want to lose weight.” This is the most common reason Americans join a gym, especially in January. With the New Year right around the corner, what is your fitness team doing to ensure your members are accomplishing their goals?
The good news is there are several opportunities for you to take advantage of in the technology space that could, in fact, help your clients lose weight!
Thank you to Kolleen Losch from CORE Physique and CORE 57 for taking the time to answer some questions from AFS!
In this featured spot, Kolleen shares how in under one year, Power Systems helped her win the award for Best Gym in Alpharetta, GA over the competition.
Can you believe that we are already coming to the end of another year? Before you know it you will be eating Thanksgiving dinner and Christmas shopping. This means that NOW is a perfect time to start preparing your books for year-end.
The last thing you want is to be scrambling when time is tight.
Having worked in programming, operations, and facilities planning for the better part of two decades, the calendar year and a fitness studio’s likely needs has become largely predictable.
The beautiful part of this ebb and flow is that it allows owners and managers to form a sound annual strategy.
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• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.
