Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
Mike Arce talks about why a lot of fitness companies struggle with marketing strategies and how to overcome that.
Doug Holt discusses how to use social media effectively as a personal trainer. Your Facebook Business page and Private Group page should have separate messages.
If you feel confident and ready to enter into a legal business partnership, it is imperative to consider as many angles as possible going into it as you join forces.
This is one of the best ways you can take care of your team in a way that speaks to them. Take action and implement this today.
Mike Arce discusses why you need one good funnel of getting leads for your business.
The degree to which a studio can attract and retain great employees is, in large part, dependent upon the compensation and benefits it provides.
Running a fitness business can sometimes be a grind. There are plenty of outside and inside factors that can have a negative impact on you and your business.
Nothing is more powerful than the authenticity of a recommendation from a trusted friend or associate.
The value to your business starts with understanding how to incorporate Internet marketing as part of a larger, multi-layered marketing strategy.
Social Media presents the opportunity to promote your brand in an affordable format with the potential to extend your reach far beyond traditional marketing practices.
As a studio operator, learn how to make a direct link from posts, shares & likes to actual dollars.
Mike Arce saw an opportunity in fitness by looking for a need, and then creating a service to fill it.
Direct mail marketing is and has been one of the most effective lead generation tools for fitness clubs and studios for decades.
Capitalize on the unique energy January brings through creative programs that motivate your clients to give you the names and numbers of the people they care about.
Mike Arce discusses how to create your own niche by specializing and becoming an expert with clients, as well as how he personally did it as a personal trainer.
Join AFS and SportsArt as we dive into the questions around sustainability and how it pertains to the fitness industry, how you can go green, the financial incentives, and marketing opportunities. With new fitness studios and gyms opening at a rapid pace, find out what's necessary to stay a step ahead and thrive in the future.
Your to-do list is neverending, there’s always another fire to put out and somewhere along the way you have to figure out how to do all the stuff that keeps your business moving forward.
There is a lot to consider when taking the leap into small business ownership. The ante is upped substantially when any entrepreneur decides to open a brick-and-mortar fitness studio.
Josh Leve and Liz Callham of AFS discuss the best ways to showcase your clients' success on social media or your website. This includes learning which clients you can use for marketing by asking yourself what are your clients getting from you.
Debi Teeple, Owner/Coach from LivingFit Rx, shares additional information about how their studio has seen great retention rates thanks to Power Plate.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.