Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
In this webcast, AFS Video Communications Manager Liz Callham interviews Mike Arce - Founder & CEO of Loud Rumor and the GSD Show.
If I could pass along any words of wisdom to studio operators, it would be this: Get out of your studio. Investing all your time inside the walls of your facility is doing you harm.
What if selling your training and getting new clients to become members of your studio wasn’t complicated and it didn’t require you to have sales “talent”?
Moving the needle in your business with the tools of social media must be paved with more than good intentions! They must be vested in sound strategy and action plans to hold any real value.
Business coaches are like personal trainers for your business. They work with you to create a plan that helps you reach your goals faster and hold you accountable.
The range of skills required to successfully open a fitness studio/gym include: business plan development, budgeting, raising capital, creating the right legal entity, design and construction, marketing and sales.
How do you overcome the objections you hear all the time? 1) Time 2) Money 3) Convenience 4) Spouse confirmation, etc. Here are 4 ways to get you started.
For many studios, growth opportunities exist to offer workplace wellness in their surrounding community.
With the rate of fitness entrepreneurs going out on their own, AFS is dedicated to supporting their efforts and ensuring they reduce their risk and get to success faster.
So, you got a website! Great! Now what? Your phone isn’t ringing, no one is filling out your contact form, your business isn’t growing.
If you’re feeling stuck or like your social media marketing efforts aren’t paying off, try these five tips to boost your productivity and bolster your presence online.
Learn what it takes to build a unique and differentiated value proposition, then market and sell it to the community.
AFS and FAI bring you this very important webinar related to engaging with the older population demographic. Understand the key differentiating factors that will magnetically attract the ideal older client to your fitness business.
I've been incredibly fortunate over the past several years to share my knowledge of the fitness space with thousands of fitness professionals. From trainers/instructors, to those aspiring to open their own gym or studio to incredibly successful operators - every opportunity provides me the platform to support our market - something I never take lightly.
No matter what stage you're in, AFS stands for raising business standards, helping you manage your clients better and become savvier performers in a business setting.
The other week, I had the honor and pleasure to present two seminars at the Empower! Fusion event in Chicago, and let me tell you – it was most definitely EMPOWERING!
Over a thousand attendees were on hand, with energy off the charts, with an amazing eagerness to learn, network, and workout. My two sessions - one on Studio Trends and the other How to Start your Own Fitness Business – were well attended and the interaction was incredible.
Online marketing trends can be difficult to keep up with. The digital world changes so quickly and so often that unless you make a point to keep on top of it, you could find yourself falling behind without realizing it.
That’s why we want to share some of the online marketing trends we think will be the ones to follow in 2017, to help independent fitness studio owners stay in front of the curve.
Fitness is no different than many industries who are always looking to stay on top of trends. Fashion has its waves of top styles and colors, restaurants have the favorite dishes and flashy ingredients we all look to have on our plates.
Being in fitness for 12 years myself, I have seen my share of what has stayed mainstream and what has fallen to the wayside.
Most studio owners have been affected by ClassPass in one way or another. There are those of you who have used it as a marketing tool to get an increasing number of bodies into your studios and classes. For others, you have been fighting against it as you watch some of your clients and members walk out the door.
In case you are not familiar, ClassPass is "a new kind of gym membership that grants you access to thousands of different classes at studios and gyms in your city and around the world,” per their website.
Typically, marketing is impersonal. It involves putting up a cleverly worded offer in a newspaper or online and then waiting for the clients that you’ve never met or spoken with to respond. For many types of products and services across many industries this approach works.
However, when it comes to aging adults and fitness this approach is seldom fruitful. Yet it is still the most common way for fitness professionals to try to get clients. This leads to a vicious cycle of frustration.
2017 is set to bring even more advanced technology to the fitness industry, especially to the discipline of heart monitoring and heart health.
Putting your business on the cutting edge of this technology can give you an edge that will last you the entire year, creating a more engaged relationship between you and your clientele based around a more effective fitness program. Here are just a few of the ways that fitness technology can change your business for the better.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.