Learning Center
We’ve consolidated our videos, guides, webinars and more into the AFS Business Learning Center. Browse the resources, and use the concierge service if you need help with any topic.
AFS and PHIT America have teamed up to present you with this incredibly important webinar about the inactivity pandemic - How it affects you, its impact on society and your business.
Whether it's growing his 600 square foot single room “box” into the 6,500 square feet it occupies today or being heavily involoved with MERRITHEW, fitness industry pioneer John Garey and his team continue to make waves in the fitness industry. Learn how John was able to land his first clients, what drives profitability, and more secrets only found through AFS Studio Spotlights!
Located in San Luis Obispo, California - MZR is owned by 2015 IDEA Personal Trainer of the Year, Mike Z. Robinson. Below Mike (an AFS member) shares invaluable information for studio owners.
When it comes to spotlighting the best of the best, look no further than Alloy Personal Training Center, in Roswell, GA (formerly North Point Fitness). Run by fitness expert and AFS Advisory Council member, Rick Mayo, Alloy Personal Training Center has developed into the premier fitness destination in Atlanta.
EZIA Human Performance is run by CEO Isaiah Truyman and opened its doors in 2009 in Calsbad, CA. AFS asked Isaiah 12 questions every studio owner (whether current or aspiring) needs to know.
Monumental Results, located in San Diego, CA is run by President and "Head Coach," Cris Dobrosieski. Learn how Cris has grown his business from training athletic teams, past and present Olympians - to become an author, professional blogger and motivational speaker!
Jennifer and Brent Kasmer opened Everlasting Changes Personal Training & Nutrition in 2011 just like many entrepreneurs, with a dream and a vision. Located in Charlotte, NC., they knew the leap to business owner was going to take hard work, but their strategic approach paid off and the possibilities of future expansion are now within reach!
Mike "JAM" Prosnick has created a very unique and exciting fitness studio. As Mike explains, "Every individual gets personal coaching and nutritional guidance to fit their lifestyle." Just About Me Fitness aka JAM.FITNESS is located in Alpharetta, GA, with 24 hour access and workouts changing monthly, you will find the time to JAM!
Age Successfully is located in Fishers, IN. Learn how owner Debi Teeple has found the perfect niche in her market to generate the results both she and her clients want!
Vertex Fitness Personal Training Studio is located in Bryn Mawr, Pennsylvania. Learn how owner Dwayne Wimmer took his astute business knowledge and applied it to a highly successful personal training business.
FitMama is located in Elburn, Illinois. Learn how owner/founder Erin Schaefer took years of marketing experience and leveraged her own dedicated clients to grow a hugely successful fitness studio!
The Facility for Personal Training located in Boca Raton, Florida is run by managing partner Fred Steinberg. A long-time businessman, Fred shares his secrets to what makes his facility stand out among the rest.
Lateral Fitness located in Chicago, Illinois features top personal trainers and studio owners Scott McWilliam and Erik Marthaler focused on what they do best. Together, they have built a thriving fitness studio by blending their unique training styles into a business that continues to grow in downtown Chicago's competitive market.
Function First, located in San Diego, California is run by hugely successful studio owner & CEO Anthony Carey. A fitness industry educator who regularly presents at conferences and consults for larger clubs and equipment manufacturers, Anthony provides valuable insight behind his business' sustainability.
Blue Nectar Yoga, located in Falls Church, Virginia is run by studio Co-Owner/Co-Founder Jane Bahneman. Jane took some time to share some outstanding information on the value of superb customer service, retention efforts, and the joys she gets day in and day out running her own yoga studio.
Center of Balance, a Pilates studio in Mountain View, CA is run by Co-Owner/Director Tom McCook. A veteran of the fitness industry, learn how Tom has taken Center of Balance and developed it into an internationally-recognized learning destination and teacher training center!
Healthy Results, located in Chicago, IL shows how fitness studios can take many shapes and forms. Owner Robyn Becker has blended with the chiropractic office of Chicago Spine and Sports for the physical location of a personal trainer / rehab studio. Below Robyn shares her insight on what it takes to run a profitable fitness studio.
Coors Core Fitness, located in Cincinnati, Ohio is run by owner and medical exercise specialist, Lisa Coors. By focusing on strong business acumen and customer service, learn how Lisa has built a highly successful operation. Now in its 10th year, Lisa shares her insight on what it takes to run a profitable fitness studio.
Over the past decade, advancements in technology have reshaped the fitness industry to become more personalized and consumer-friendly.
From workout tutorials that can be downloaded in seconds to wearables that monitor your every heartbeat, fitness professionals are taking advantage of technology to connect and engage with trainees. In 2014, YouTube reported that viewers watched 5,500 years-worth of yoga videos alone.
During the past 30 years Guerrilla Marketing has bred an arsenal of associated marketing trends that now include Internet and viral tactics, among others.
The key message about Guerrilla Marketing is that it levels the playing field between big business and the local entrepreneur because it is generally a lower-cost alternative to traditional marketing.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.