I was inspired at SUCCEED! to revamp my marketing approach, and since joining AFS my sales have grown by 35%!"





No Matter Who You Are - We Have a Business Membership for You

At any stage of your business and career, joining AFS is the right choice.




Join Now, $259/yr less than $5/week
Join Now, $495/yr less than $10/week

The SUCCEED! Experience

Includes FREE registration to SUCCEED! ($300 savings!)  
VIP treatment at the AFS Convention & Expo: SUCCEED!  
Private advanced workshop at SUCCEED!  
AFS On-Demand Video Education ($159 savings!)  

Guided by AFS & the Community

Guided by a mentor
Game-Changing Insights: Business Performance Calculator
Team Support: Small Group Strategy Calls

Community Features

Exchange ideas: Private members forum
Join the Community: Online Meetups
On the Go: Private Facebook group

Discounts & Promotional Offers

Discounted pricing on 70+ industry-leading brands
Discount to attend SUCCEED! $50 off FREE, included
Discount at the AFS store 50% 75%!

The Best Insurance at the Best Rates (by SFIC)

Fixed low-rate for fitness professionals
Special discount for studios and gyms

Add-on: AFS On-Demand Video Education

Unlimited access to all education sessions from SUCCEED!
Add-on to AFS membership, $159/yr
FREE, included

Marketing & Lead Generation Tools

Social Media Promotion Kit
Adherence to AFS Code of Conduct for client/member protection
Directory listing with exposure to 4+ million consumers
Entire webinar suite of the best marketing secrets
Expert marketing content, including proven ideas that work
Video marketing library presented by industry leaders
AFS Certificate to differentiate & showcase business credibility

Learning Center: 500+ World Class Resources

Unlimited access to all AFS webinars
Simple search tool: Find the right answers quickly
Step-by-step action plans, whitepapers, and expert guides
Fitness business insights and how-to videos
Hundreds of additional resources to improve

Industry-Leading Research & Trends

Annual AFS best practice research report
One CEC/CEU online course

Branding & Reputation

Use of AFS Business Approved logo
Opportunity to write for us as an AFS Educator
Opportunity to speak at SUCCEED!
Use of AFS Proud Member logo
Join Now, $259/yr less than $5/week
Join Now, $495/yr less than $10/week



Respected. Trusted. Essential.

AFS membership includes FREE CEC/CEUs and is recommended by over 70 of the most influential fitness companies.





The Entire Fitness Industry Isn't Wrong

With 70+ partnerships, it’s clear the fitness industry believes in our mission. All on-board and committed to your success.

Your Clients and Members Trust AFS 

AFS research proves 9 out of 10 consumers prefer a studio or gym that’s a member of a credible association.



Endorsed by Industry Leaders - A Community for All



June Kahn

The ideas I have put to use have truly helped my studio gain local community support, which has turned into more business through my doors!

2009 Fitness Instructor of the Year and AFS Member

Michael Piercy

AFS is my go-to resource. They supply some of the best reports and tools to help studio owners make good decisions to move their business forward.

2018 PT of the Year and AFS Member

Helen Vanderburg

There is nothing more empowering than associating and sharing your passion with like-minded people.

2005 Instructor of the Year, 1996 Program Director of the Year and AFS Member