Become a Member

AFS stands for the success of
fitness studios and the careers
of professionals like you.

Become a Premier Member ($149/yr)

Or start a free Basic account below

 

Why join AFS? Members share their stories.

 

AFS is the Hub of the Fitness Studio Community

Where Passion Becomes Career for over 11,000 Members

Consumer Confidence

9 out of 10 consumers prefer a studio that's a member of a professional trade association.

Integrity

Build trust with your clients and showcase your commitment to higher standards.  

Education

The fitness industry's best business education both face-to-face and online.  

Advocacy

The authoritative voice that represents the studio community in public policy.


One new client pays for your membership nearly 10 times over!

Calculate your return on investment

 

AFS Membership Is Right For Everybody

• Trainer or Owner • Beginner or Veteran • 500-10,000 sq.ft.

Basic Member - Free

(100% Complimentary)

Become a Basic Member

Suggested for students and enthusiasts
 

  • Limited directory listing
    Get listed in the primary directory for fitness studios.
  • Insurance programs at the best rates
    Studio owners get a custom policy and save an additional $50.
  • Introductory educational resources
    Introductory guides, white papers, and lessons.
  • Reduced pricing on store items
    Save valuable time with a business plan template, employee handbook builder, application for employment, membership agreement, independent contractor agreement and more.
  • Fitness industry discounts
    Basic members receive discounted pricing on relevant products and services from AFS partners. 
  • Standard pricing on business CEC/CEUs 
    Coming late 2016 – Premier members who sign up now receive 50% off their first course! Every course will earn CEC/CEU credits from the major certification bodies.
  • Private Facebook group
    Connect and share insights on hot topics and trends affecting your business. You’ve got questions; we’ve got the Community to provide not only answers, but the right answers.
  • Free subscription to AFS eNewsletters
    Sent monthly, AFS members get special discounts, expert advice, trend data, best practices, and more.
  • AFS trust badge and brand affiliation
    Optimize your sales and showcase your higher standards. With over 50 industry partnerships and affiliations, AFS lends credibility to your business and sets the standard for professionalism.
  • Proven marketing tools and tips
    Access the full library of marketing knowledge. From the planning process to external, internal, digital, and more - everything necessary to increase your business' client base.
  • Industry leading research and reports
    All FREE for Premier members. Master your financial numbers, adopt industry proven marketing strategies and save time with turnkey actionable Micro reports.
  • Best selling eBook STUDIO SUCCESS!
    AFS’ authoritative eBook is the industry’s best-selling publication for aspiring and current owners. At over 200 pages, the strategies and insight will be relevant for years.
  • Mentorship program
    Receive one-on-one support from a trusted professional, overcome challenges, grow professionally and get the knowledge you seek.
  • Free personal and business website
    Save time and money with your free webpage from AFS. Showcase pictures, special offers, whether you’re hiring or looking for a job, hours of operation and more!
  • National recognition programs
    Have a story to tell? AFS provides national recognition to you and your business, plus added exposure through content opportunities, webcast interviews, and Q&A sessions.
  • Peer-to-peer roundtable discussions
    Solve problems and share ideas within small groups of other like-minded members. Use your group as a sounding board for new ideas before making important decisions.
  • Revenue producing programs
    Access new and exciting ways to increase revenue per client and your bottom line through exclusive programs from AFS partners.
  • Premier forum - network of experts
    Guidance and support with direct access to members of the AFS Advisory Council and Executive team to ensure answer all your questions get answered.
 
 

Premier Member - $149/yr

(Equivalent to a little over $12/month)

Become a Premier Member

Suggested for current or aspiring
studio owners and fitness professionals

  • Directory listing, exposure to millions
    Millions of consumers search the AFS Directory Network for their next studio. Showcase that your business abides by the AFS code of conduct to run your business up to industry standards.
  • Insurance programs at the best rates
    Fitness professionals get AFS membership with SFIC insurance for $225/yr. Studio owners get custom policy and save an additional $50.
  • Complete business education library
    Exclusive Guides, White Papers, and learning lessons. Learn everything to start, market, and grow your business plus everything in-between.
  • Over $800 in store products FREE
    Save valuable time with a business plan template, employee handbook builder, application for employment, membership agreement, independent contractor agreement and more.
  • Enhanced fitness industry discounts
    Tap into the combined buying power of the entire fitness studio community for enhanced discounts on relevant products and services from AFS partners.
  • Reduced pricing on business CEC/CEUs
    Coming late 2016 – Premier members who sign up now receive 50% off their first course! Every course will earn CEC/CEU credits from the major certification bodies.
  • Private Facebook group
    Connect and share insights on hot topics and trends affecting your business. You’ve got questions; we’ve got the Community to provide not only answers, but the right answers.
  • Free subscription to AFS eNewsletters
    Sent monthly, AFS members get special discounts, expert advice, trend data, best practices, and more.
  • AFS trust badge and brand affiliation
    Optimize your sales and showcase your higher standards. With over 50 industry partnerships and affiliations, AFS lends credibility to your business and sets the standard for professionalism.
  • Proven marketing tools and tips
    Access the full library of marketing knowledge. From the planning process to external, internal, digital, and more - everything necessary to increase your business' client base.
  • Industry leading research and reports
    All FREE for Premier members. Master your financial numbers, adopt industry proven marketing strategies and save time with turnkey actionable Micro reports.
  • Best selling eBook STUDIO SUCCESS!
    AFS’ authoritative eBook is the industry’s best-selling publication for aspiring and current owners. At over 200 pages, the strategies and insight will be relevant for years.
  • Mentorship program
    Receive one-on-one support from a trusted professional, overcome challenges, grow professionally and get the knowledge you seek.
  • Free personal and business website
    Save time and money with your free webpage from AFS. Showcase pictures, special offers, whether you’re hiring or looking for a job, hours of operation and more!
  • National recognition programs
    Have a story to tell? AFS provides national recognition to you and your business, plus added exposure through content opportunities, webcast interviews, and Q&A sessions.
  • Peer-to-peer roundtable discussions
    Solve problems and share ideas within small groups of other like-minded members. Use your group as a sounding board for new ideas before making important decisions.
  • Revenue producing programs
    Access new and exciting ways to increase revenue per client and your bottom line through exclusive programs from AFS partners.
  • Premier forum - network of experts
    Guidance and support with direct access to members of the AFS Advisory Council and Executive team to ensure answer all your questions get answered.
One new client pays for your membership nearly 10 times over! Calculate your return on investment
Qualifications: All AFS members adhere to a professionally recognized Code of Conduct and standards of business practice.

 

 

Our Success Is Seeing You Successful

 

You Owe It To Yourself

No more figuring things out on your own. Do what’s right by taking advantage of the association that has the answers.

Achieve Your Goals

We care about the health and success of your business, just like you care about your clients’ success.

Stronger Together

Gain inspiration and support from a peer Community that understands your every need.

You're Never Alone

AFS provides ideas, tools and support to go with you on your journey of personal and business success.

 

Become a Premier Member ($149/yr)

 


 

Sponsors & Partners

See All Supporters

 

AFS Gives Back!

For every Premier membership, AFS donates a portion to the causes that positively impact you, your business, and society.

From the PHIT Act that would allow Americans to use Pre-Tax Medical Accounts to pay for physical activity expenses to Augie’s Quest to help find a cure for ALS

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AFS supports you, your community, and the fitness industry as a whole.

 

Testimonials

"It was an honor & pleasure to work with AFS. I love what they are doing to help fitness studio owners and operators be successful. The team at AFS has a wealth of knowledge, a deep-seated and genuine desire to help people be successful, and they are going to create great IMPACT in our industry."

Todd Durkin
Owner, Fitness Quest 10 & Todd Durkin Enterprises
San Diego, CA

 

“AFS is providing a much needed business resource for studio owners and fitness professionals. There are several organizations available to the large club owner, but none targeted for the studio market…until now. I highly recommend you consider joining.”​

Rick Mayo 
CEO, North Point Fitness & Alloy Personal Training Solutions
Atlanta, GA

"AFS truly cares about my business. Since joining I have experienced a feeling of relief for the business side of the industry. Knowing that I have a resource I can go to alleviated the pressure from having to spend the limited administrative time I have, on researching answers to my questions.  Every business owner should join!"

Robyn Becker
Owner, Healthy Results
Chicago, IL 

 

"As a studio owner/operator who is considering whether it’s worth it to join AFS, I would say to you unequivocally, it’s an investment you need to make if you want to grow as a professional, and just as importantly if you desire to have your business prosper now and in the future."

Stephen Tharrett
Co-Founder & Partner, Club Intel
Highland Village, TX

 

 

Fitness Professionals, not sure if AFS is right for you?

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