AFS Membership Is Right For Everybody

• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.

Membership = $229/yr

(Equivalent of $19/month) Includes 1-FREE Online Course!

Become a Member

For current or aspiring studio/gym owners of all disciplines and fitness professionals

  • Directory listing, exposure to millions
    Millions of consumers search the AFS Directory Network. Showcase you abide by the AFS code of conduct and train clients according to industry standards.
  • Insurance programs at the best rates
    Fitness professionals get AFS membership with SFIC insurance for $279/yr. Studio owners get custom policy and save an additional $50.
  • Complete business education library
    Webcasts with industry leaders, exclusive guides, webinars, white papers, and learning lessons. Everything from how to be a better trainer to starting or growing your business - plus everything in-between.
  • Over $800 in store products FREE
    Save valuable time with a business plan template, employee handbook builder, application for employment, membership agreement, independent contractor agreement and more.
  • Exclusive fitness industry discounts
    Tap into the combined buying power of the entire fitness studio community for enhanced discounts on certifications, equipment, conferences, workshops, technology, education, and more from AFS partners.
  • Earn CEC/CEUs to grow your business
    Nowhere else can you find the education provided in AFS' online courses. Providing fitness professionals, studio owners and others insight to grow personally and professionally. 
  • Private Facebook group
    Connect and share insights on hot topics and trends. You’ve got questions; we’ve got the Community to provide not only answers, but the right answers.
  • Free subscription to AFS eNewsletters
    Sent monthly, AFS members get special discounts, expert advice, trend data, best practices, and more.
  • AFS trust badge and brand affiliation
    Optimize your sales and showcase your higher standards. With over 60 industry partnerships and affiliations, AFS lends its credibility to you and sets the standard for professionalism.
  • Proven marketing tools and tips
    Access the full library of marketing knowledge. From the planning process to external, internal, digital, and more - everything necessary to increase your client base.
  • Industry leading research and reports
    All FREE for members. Master your financial numbers, adopt industry proven marketing strategies and save time with turnkey actionable Micro reports.
  • Best selling eBook STUDIO SUCCESS!
    AFS’ authoritative eBook is the industry’s best-selling publication for aspiring and current owners. At over 200 pages, the strategies and insight will be relevant for years.
  • Mentorship program
    Receive one-on-one support from a trusted professional, overcome challenges, grow professionally and get the knowledge you seek.
  • Free personal and business profile
    Save time and money with your free webpage from AFS. Showcase pictures, special offers, whether you’re hiring or looking for a job, hours of operation and more!
  • Leadership opportunities
    AFS provides national recognition to you and your business, plus added exposure through content and speaking opportunities, webcast interviews, and Q&A sessions.
  • Peer-to-peer roundtable discussions
    Solve problems and share ideas within small groups of other like-minded members. Use your group as a sounding board for new ideas before making important decisions.
  • Revenue producing programs
    Access new and exciting ways to increase revenue per client and your bottom line through exclusive programs from AFS partners.
  • Exclusive Member forum - network of experts
    Guidance and support with direct access to members of the AFS Advisory Council and Executive team to ensure answer all your questions get answered.
One new client pays for your membership nearly 10 times over! Calculate your return on investment

Not ready for personal and professional growth?

Create a free Basic account to follow industry news, get acquainted and start your learning journey.

Qualifications: All AFS members adhere to a professionally recognized Code of Conduct and standards of business practice.



AFS is Leading the Growth of the Studio & Gym Community

Proudly Representing all Fitness Businesses

Consumer Confidence

9 out of 10 clients prefer to join a studio or gym that’s a member of AFS. Use the AFS logos to boost sales & increase confidence.

Trust and Integrity

AFS is the association consumers and fitness businesses trust, dedicated to the long-term success of our entire community.

Partners and Programs

Over 60 partnerships, all vetted and committed to the success of the studio/gym industry.

Advocacy and Representation

The authoritative voice that represents studios, gyms, and professionals.



Applying just one AFS idea, that generates ONE new client provides over 800% return on YOUR membership!



Join our Family of Members and Leaders 

Become immersed in the inner workings of the industry and receive everything you need to succeed 

You Owe It To Yourself

No more figuring things out on your own. Do what’s right by taking advantage of the association that has the answers.

Achieve Your Goals

We care about the health and success of your career, just like you care about your clients’ success.

Stronger Together

Gain inspiration and support from a peer Community that understands your every need.

You're Never Alone

AFS provides ideas, tools, and support to go with you on your journey of personal and business success.


Become a Member



Recommended by over 60 of the most respected and influential fitness companies & organizations,
including all leading certifying bodies




"I love what AFS is doing. The team there has a wealth of knowledge & a genuine desire to help people be successful. They're going to create great IMPACT in our industry."

Todd Durkin
Owner, Fitness Quest 10 & Todd Durkin Enterprises
San Diego, CA


“AFS is providing a much needed business resource for studio owners and fitness professionals. I highly recommend you consider joining.”

Rick Mayo 
CEO, Alloy Personal Training Center
Atlanta, GA

"Based on the current rise of studio-type fitness environments, I believe the AFS products, services, and benefits can make a substantial, positive difference to the bottom line of almost any studio. We are supporting it."

Scott Goudeseune
President & CEO
American Council on Exercise


"I am so thrilled with the ideas I'm gaining from AFS, my only regret is that I didn’t join much sooner! "

June Kahn
Owner, Center Your Body Pilates
Louisville, CO



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