Choose the AFS membership that is right for you.


"I would highly recommend any fitness studio to join AFS. They GENUINELY want to help you succeed, no matter what stage your business is in.  I learned so much and I’m only beginning to utilize what they have to offer. The entire AFS team have really supported my efforts and I know they can do the same for you!"

Debi Teeple
Owner, Age Successfully
Indianapolis, IN


Basic Member

Free (100% Complimentary)

Become a Basic Member

Basic members gain access to the exclusive AFS community.  A foundation of support and benefits to grow personally and professionally.

Benefits include:

  • Complimentary business and professional profile
  • Participation in new revenue producing programs 
  • Free one-on-one expert consultations and advice
  • Selected educational articles, Guides & White Papers 

  • Special pricing on all items in the AFS Store 
  • Fitness equipment, accessories, & business service discounts
  • Exclusive networking opportunities including private Facebook group

View additional benefits and qualifications:

  • Legislative updates having a dramatic impact on your business
  • Access to AFS education events and online CECs/CEUs
  • Participation in AFS market research projects 
  • Monthly AFS eNewsletter

AFS members adhere to a professionally recognized Code of Conduct and standards of business practice.

Basic Member FAQ's

Q: Is my Basic membership a free trial or really a free membership?
A: It's a 100% FREE membership! You are not asked for a credit card to join AFS as a Basic member. Leverage the AFS community for education, networking opportunities, exclusive discounts, expert advice, and much more. All available and completely FREE at the Basic membership level!

Q: I want to upgrade my membership. Can I easily convert from Basic to Premier?
A: Of course! Switching your membership is an easy process that can be done within your member home page and takes a matter of seconds!  

Premier Member

$149/yr (w/o Insurance)

Become a Premier Member

Premier members fast-track business growth & receive maximum value. Showcase your AFS commitment to your community and the fitness industry.

All Basic member benefits, plus:

  • Insurance programs at the best rates (starting at $76/yr) 
  • Use of AFS Proud Member logo and membership certificate
  • Proven best practices, success strategies & marketing tools
  • Unlimited downloads of all business templates & forms 
  • Unlimited access to all White Papers, Guides and eBooks
  • All critical Market Research & Trend Data Reports 
  • Exclusive engagement with AFS Executive Team & Advisory Council

View additional benefits and qualifications:

  • Enhanced business & professional profile
  • Nation-wide exposure through AFS’ Studio Spotlight Program
  • Special content via Premier-only member section
  • Preferential pricing to AFS education events and online CECs/CEUs

AFS members adhere to a professionally recognized Code of Conduct and standards of business practice.

Premier Member FAQ's

Q: How does a Premier membership help grow my business?
A: Belonging to a professional trade association and showcasing your committment can have a profound impact on your success. Premier members gain enhanced access, strategies proven to see results, exclusive research reports, and more. Become connected to your peers with a shared passion to grow and protect your business.

Q: Can I join AFS if I'm already a member of another association?
A: Yes! We welcome all.


Fitness Professionals, not sure if AFS is right for you?

AFS for Professionals

Vendors, Suppliers, Manufacturers and Consultants!

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Have Additional Questions about AFS? Let us know.

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"It was an honor & pleasure to work with AFS. I love what they are doing to help fitness studio owners and operators be successful. The team at AFS has a wealth of knowledge, a deep-seated and genuine desire to help people be successful, and they are going to create great IMPACT in our industry."

Todd Durkin
Owner, Fitness Quest 10 & Todd Durkin Enterprises
San Diego, CA


“AFS is providing a much needed business resource for studio owners and fitness professionals. There are several organizations available to the large club owner, but none targeted for the studio market…until now. I highly recommend you consider joining.”​

Rick Mayo 
CEO, North Point Fitness & Alloy Personal Training Solutions
Atlanta, GA

"AFS truly cares about my business. Since joining I have experienced a feeling of relief for the business side of the industry. Knowing that I have a resource I can go to alleviated the pressure from having to spend the limited administrative time I have, on researching answers to my questions.  Every business owner should join!"

Robyn Becker
Owner, Healthy Results
Chicago, IL 


"As a studio owner/operator who is considering whether it’s worth it to join AFS, I would say to you unequivocally, it’s an investment you need to make if you want to grow as a professional, and just as importantly if you desire to have your business prosper now and in the future."

Stephen Tharrett
Co-Founder & Partner, Club Intel
Highland Village, TX