Find Success Faster.
Get Connected.
Earn More Money.


Join the membership organization
that supports and inspires you.

Become a Member





AFS members earn over $31,000 more than non-members!*

Here's how:

Smarter Decisions

Proven advice for everything, easy to plug into your daily life.


Best Marketing Tools

Get more clients, directory exposure to millions, and AFS Badge to drive more sales.

Ultimate Knowledge

Answers from the most comprehensive resource for the studio industry in the world.


Studio Community

Successful mentors and peers when you need them for support and guidance.

*2016 Research on Fitness Studio EBITDA




The team at AFS has a wealth of knowledge and genuine desire to help people be successful. 
Todd Durkin, Owner, Fitness Quest 10 


I experienced peace of mind after finding AFS. A credibile organization that provides the right answers to my questions. 
Robyn Becker, Owner, Healthy Results

Why join AFS? Members share their stories.


AFS is the Hub of the Fitness Studio & Gym Community

Where Passion Becomes Career for over 13,000 Members

Consumer Confidence

9 out of 10 clients prefer to join a studio that’s a member of AFS. Use the AFS badge to boost sales and confidence.

Trust and Integrity

AFS is the association you can trust, dedicated to the long-term success of our entire community.

Partners and Programs

Over 60 partnerships, all vetted and committed to the success of the studio industry.

Advocacy and Representation

The authoritative voice that represents studios, gyms and professionals.



Applying just one AFS idea, that generates ONE new client provides over 800% return on YOUR membership!


AFS Membership Is Right For Everybody

• Trainer or Owner • Beginner or Veteran • 500-10,000 sq.ft.

Premier Member - $149/yr

(Equivalent to a little over $12/month) 

Become a Member

For current or aspiring studio/gym owners and fitness professionals

  • Directory listing, exposure to millions
    Millions of consumers search the AFS Directory Network. Showcase you abide by the AFS code of conduct and train clients according industry standards.
  • Insurance programs at the best rates
    Fitness professionals get AFS membership with SFIC insurance for $225/yr. Studio owners get custom policy and save an additional $50.
  • Complete business education library
    Webcasts with industry leaders, exclusive guides, webinars, white papers, and learning lessons. Everything from how to be a better trainer to starting or growing your business - plus everything in-between.
  • Over $800 in store products FREE
    Save valuable time with a business plan template, employee handbook builder, application for employment, membership agreement, independent contractor agreement and more.
  • Exclusive fitness industry discounts
    Tap into the combined buying power of the entire fitness studio community for enhanced discounts on certifications, equipment, conferences, workshops, technology, education, and more from AFS partners.
  • Earn CEC/CEUs to grow your business
    Coming early 2017 – Earn CEC/CEUs and grow your business at the same time! AFS courses will provide fitness professionals, studio owners and others insight to grow personally and professionally. 
  • Private Facebook group
    Connect and share insights on hot topics and trends. You’ve got questions; we’ve got the Community to provide not only answers, but the right answers.
  • Free subscription to AFS eNewsletters
    Sent monthly, AFS members get special discounts, expert advice, trend data, best practices, and more.
  • AFS trust badge and brand affiliation
    Optimize your sales and showcase your higher standards. With over 60 industry partnerships and affiliations, AFS lends its credibility to you and sets the standard for professionalism.
  • Proven marketing tools and tips
    Access the full library of marketing knowledge. From the planning process to external, internal, digital, and more - everything necessary to increase your client base.
  • Industry leading research and reports
    All FREE for Premier members. Master your financial numbers, adopt industry proven marketing strategies and save time with turnkey actionable Micro reports.
  • Best selling eBook STUDIO SUCCESS!
    AFS’ authoritative eBook is the industry’s best-selling publication for aspiring and current owners. At over 200 pages, the strategies and insight will be relevant for years.
  • Mentorship program
    Receive one-on-one support from a trusted professional, overcome challenges, grow professionally and get the knowledge you seek.
  • Free personal and business website
    Save time and money with your free webpage from AFS. Showcase pictures, special offers, whether you’re hiring or looking for a job, hours of operation and more!
  • National recognition programs
    Have a story to tell? AFS provides national recognition to you and your business, plus added exposure through content opportunities, webcast interviews, and Q&A sessions.
  • Peer-to-peer roundtable discussions
    Solve problems and share ideas within small groups of other like-minded members. Use your group as a sounding board for new ideas before making important decisions.
  • Revenue producing programs
    Access new and exciting ways to increase revenue per client and your bottom line through exclusive programs from AFS partners.
  • Premier forum - network of experts
    Guidance and support with direct access to members of the AFS Advisory Council and Executive team to ensure answer all your questions get answered.
One new client pays for your membership nearly 10 times over! Calculate your return on investment

Not ready for personal and professional growth?

Ceate a free Basic account to follow industry news, get acquainted and start your learning journey.

Qualifications: All AFS members adhere to a professionally recognized Code of Conduct and standards of business practice.



Our Success Is Seeing You Successful


You Owe It To Yourself

No more figuring things out on your own. Do what’s right by taking advantage of the association that has the answers.

Achieve Your Goals

We care about the health and sucess of your career, just like you care about your clients’ success.

Stronger Together

Gain inspiration and support from a peer Community that understands your every need.

You're Never Alone

AFS provides ideas, tools and support to go with you on your journey of personal and business success.


Become a Member




I love what AFS is doing to help fitness studio owners & operators be successful. The team at AFS has a wealth of knowledge & genuine desire to help people be successful. They're going to create great IMPACT in our industry."

Todd Durkin
Owner, Fitness Quest 10 & Todd Durkin Enterprises
San Diego, CA


“AFS is providing a much needed business resource for studio owners and fitness professionals. There are several organizations available to the large club owner, but none targeted for the studio market…until now. I highly recommend you consider joining.”​

Rick Mayo 
CEO, North Point Fitness & Alloy Personal Training Solutions
Atlanta, GA

"Based on the current rise of studio-type fitness environments, I believe the AFS products, services, and benefits can make a substantial, positive difference to the bottom line of almost any studio. We are supporting it."

Scott Goudeseune
President & CEO
American Council on Exercise


"As a studio owner/operator who is considering whether it’s worth it to join AFS, I would say to you unequivocally, it’s an investment you need to make if you want to grow as a professional, and just as importantly if you desire to have your business prosper now and in the future."

Stephen Tharrett
Co-Founder & Partner, Club Intel
Highland Village, TX



Fitness Professionals, learn why AFS is right for you!

AFS for Professionals

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