The insight and business credibility I've gained because of my AFS membership helped my sales grow 35%! My only regret is I didn't join sooner!"





Endorsed by Industry Leaders - A Community for All



June Kahn

The ideas I have put to use have truly helped my studio gain local community support, which has turned into more business through my doors!

2009 Fitness Instructor of the Year and AFS Member

Michael Piercy

AFS is my go-to resource. They supply some of the best reports and tools to help studio owners make good decisions to move their business forward.

2018 PT of the Year and AFS Member

Helen Vanderburg

There is nothing more empowering than associating and sharing your passion with like-minded people.

2005 Instructor of the Year, 1996 Program Director of the Year and AFS Member


Why AFS? 

As a stand-alone membership or add-on to your business coaching,
AFS provides guided support & analysis that instantly puts you on another level.


Hands-on mentorship guidance in an environment of support and accountability

The major event you can't miss! Get together at SUCCEED! AFS' Business Convention & Expo

Exchange ideas that really work. Share best practices online via forums and video meetups

Steep discounts on products and services from 70+ industry brands

The most robust learning library with insight backed by AFS' industry-leading research

500+ world-class resources, the best marketing & lead generation secrets, all available 24/7


Respected. Trusted. Essential.

AFS membership includes FREE CEC/CEUs and is recommended by over 70 of the most influential fitness companies.




No Matter Who You Are - We Have a Business Membership for You

Join any tier at any stage of your career.  Which membership is right for you?




COMMUNITY membership
Join Now, $139/yr less than $3/week
Join Now, $259/yr less than $5/week
Join Now, $495/yr less than $10/week

Business Intensive: The AFS Program

Work with a dedicated mentor and a team of peers to reach your next level of success, in an environment of support and accountability. Learn more

Guided by a mentor  
Game-Changing Insights: Business Performance Calculator  
Team Support: Small Group Strategy Calls    
VIP treatment at the AFS Convention & Expo: SUCCEED!    
Private advanced workshop at SUCCEED!    
Includes FREE registration to SUCCEED! ($300 savings!)    

Community Features

Exchange ideas: Private members forum
Join the Community: Online Meetups
On the Go: Private Facebook group

Discounts & Promotional Offers

Discounted pricing on 70+ industry-leading brands
Discount to attend SUCCEED! $50 off $50 off FREE, included
Discount at the AFS store 25% 50% 75%!

The Best Insurance at the Best Rates (by SFIC)

Fixed low-rate for fitness professionals
Special discount for studios and gyms

Add-on: AFS On-Demand Video Education

Unlimited access to all education sessions from SUCCEED!
Add-on to any AFS membership, $159/yr

Marketing & Lead Generation Tools

Social Media Promotion Kit
Adherence to AFS Code of Conduct for client/member protection
Directory listing with exposure to 4+ million consumers  
Entire webinar suite of the best marketing secrets  
Expert marketing content, including proven ideas that work  
Video marketing library presented by industry leaders  
AFS Certificate to differentiate & showcase business credibility  

Learning Center: 500+ World Class Resources

Unlimited access to all AFS webinars  
Simple search tool: Find the right answers quickly  
Step-by-step action plans, whitepapers, and expert guides  
Fitness business insights and how-to videos  
Hundreds of additional resources to improve  

Industry-Leading Research & Trends

Annual AFS best practice research reports   1 All 3
Free CEC/CEU online course(s)   1 2

Branding & Reputation

Use of AFS Business Approved logo  
Opportunity to write for us as an AFS Educator  
Opportunity to speak at SUCCEED!  
Use of AFS Proud Member logo
COMMUNITY membership
Join Now, $139/yr less than $3/week
Join Now, $259/yr less than $5/week
Join Now, $495/yr less than $10/week



Still Have Questions? Book a Short Call

  • Talk to a friendly adviser to learn how easy it is to incorporate AFS benefits
  • No matter what stage you're in, we'll develop an action plan for immediate success
  • Plus, take advantage of any current promotions!

Let's discuss your goals and how AFS is here to support you.

Take the next step, schedule your call now:








The Entire Fitness Industry Isn't Wrong

With 70+ partnerships, it’s clear the fitness industry believes in our mission. All on-board and committed to your success.

Your Clients and Members Trust AFS 

AFS research proves 9 out of 10 consumers prefer a studio or gym that’s a member of a credible association.