Since joining AFS my sales have grown by 35%. My only regret is that I didn’t join sooner!

I believe so much in this association, I'm proud to give back as an AFS mentor!

 

 

 

 

No Matter Who You Are - You’re One of Us

Working together to provide the most comprehensive benefits for business success, while inspiring and supporting each other.

Join any membership level at any stage of your career. Which membership best reflects you?

COMMUNITYmembership

You want to brainstorm ideas and stay on top of trends by sharing with others.

How?    Join Now, $139/yr

EXECUTIVEmembership

You make significant business decisions on a regular basis and want the best supporting educational information.  

How?    Join Now, $259/yr

PLATINUMmembership

You want the best AFS offers and are very serious about starting or growing your business and reaching success faster. ​ Includes access to all AFS benefits.

How?    Join Now, $495/yr

Take a moment to learn about AFS membership levels and how they fit into your life:

 


 

The AFS Program: Included in Platinum Membership

Hands-on. Intensive. Personalized.

Work with a dedicated mentor and a team of peers to reach your next level of success
in an environment of support and accountability.

 

Guided by a Mentor

Feel better about the decisions you make from the start. Leadership and advice from someone who's been there.

PLATINUM

Team Support: Small Group Strategy Calls

Work with a small group of peers to overcome challenges and stay accountable.

PLATINUM

Game-Changing Insights: Business Performance Calculator

Simplify your life with our state-of-the-art business analysis tool to track your KPIs and compare with the industry. Get graded on your performance. Identify and solve problem areas to improve quickly.

PLATINUM

My AFS mentor has singlehandedly helped with my success, and I have met and built relationships with other amazing studio owners. I no longer feel alone!

Tasha Schaded | Owner of LifeFit
Corpus Christi, TX

SUCCEED! The Event You Can't Miss!

Engage, network, and learn at an entire event tailored to you. Learn at cutting-edge sessions, while having fun at daily social events, early-morning workouts, and on-site certifications!

Watch Video

PLATINUM

Join Your Platinum Peers at SUCCEED!

Get together yearly at your own annual advanced workshop. Includes FREE convention registration and complimentary VIP treatment. There’s no substitute for live experiences, and we offer the absolute best.

PLATINUM

 

 

Community Benefits for all AFS Members

Private Discussion Groups to Exchange Ideas

Share with the community in a private setting. Use your phone on the go with the AFS Facebook group, or join in-depth discussions with experts and peers at the AFS members forum.

COMMUNITY

EXECUTIVE

PLATINUM

Online Meetups: Monthly Video/Phone Meetings

Be yourself! Connect with other AFS members in an engaging setting. All levels of expertise welcome.

COMMUNITY

EXECUTIVE

PLATINUM

 

 

 

Discounts & Promotional Offers

Save the cost of your membership on products and services you use every day!

 

 

COMMUNITY

EXECUTIVE

PLATINUM

Discounted pricing on 70+ industry-leading brands yes yes yes
Discount to attend SUCCEED! $50 off $50 off FREE, included
Discount at the AFS store 25% 50% 75%!

 

 

Achieve Results Faster With Concise Solutions - All In the AFS Store

From major industry research, every business template imaginable, critical business forms, and easy to follow action plans. 

 

 

Sign up today, or see an overview of all benefits:

Pricing & Comparison

 


 

The Best Insurance at the Best Rates

Insurance for Fitness Studios & Gyms

Customized General Liability Insurance designed for businesses of all disciplines and all sizes. Special rate, typically between $500-$950/yr.

COMMUNITY

EXECUTIVE

PLATINUM

Insurance for Fitness Professionals

Designed specifically for fitness professionals including personal trainers, group exercise instructors, Pilates, yoga, martial arts, and similar disciplines. Fixed low-rate, only $175/yr

COMMUNITY

EXECUTIVE

PLATINUM

 

 

AFS On-Demand Video Education

Unlimited Instant Access to all Education Sessions from SUCCEED!

Insight provided from the best of the best and presented via multiple education tracks and session styles from our major annual business convention & expo.

Add-on to AFS membership, $159/yr.

COMMUNITY

EXECUTIVE

PLATINUM

FEATURED

From technology and trends to marketing and sales, to operations and case studies. Learn from individual experts, panel discussions and roundtable sessions.

 

 

Marketing & Lead Generation Tools

Social Media Promotion Kit

Drive leads, boost your social profiles and take advantage of our reputation.

COMMUNITY

EXECUTIVE

PLATINUM

Take Advantage of the AFS Brand

Research proves it increases trust and converts more sales!  Showcase your Proud Member logo (Community tier), Business Approved logo (Executive/Platinum tiers) and specialized logos for industry leaders.

COMMUNITY

EXECUTIVE

PLATINUM

Heavily Discounted Success Blueprints In the AFS Store

Access proven roadmaps to avoid costly mistakes with easy to follow action plans and expert guides all available at massive discounts for AFS members at the store.

COMMUNITY

EXECUTIVE

PLATINUM

Brainstorming ideas with other AFS members has been instrumental to capture more leads. I like learning from others and also offering any advice that I can to the AFS community.

Mark Cuviello | Owner of Fitness Rx | Easton, MD

Instant Exposure to Over 4+ Million Consumers

AFS members get listed on IFCN, a national directory of health facilities for corporate employees.

EXECUTIVE

 

PLATINUM

The Best and Most Complete Marketing Library

Proven marketing ideas that work, presented by the top minds in the industry. Enjoy on-demand webinars, articles, expert guides and videos.

EXECUTIVE

PLATINUM

Differentiation Tool: Membership Certificate

Frame your certificate and display it in high traffic areas. Show your high standards as part of your sales process to differentiate your business.

EXECUTIVE

PLATINUM

 

 

 

Brainstorming ideas has helped me capture more leads, and AFS resources have helped me layer my training plans and memberships.

I like learning from others and also offering any advice that I can to the AFS community.

Mark Cuviello, Owner, Fitness Rx
Easton, MD

 

 

 

 

Learning Center: 500+ World Class Resources

Enjoy Unlimited 24/7 Access

Everything necessary for growth at the click of a button. Access to expert guides, articles, and videos, covering all topics in the fitness business world.

EXECUTIVE

PLATINUM

Easy Search: The "Google for Fitness Businesses"

Everything conveniently categorized and searchable to allow you to find great answers and ideas within seconds.

EXECUTIVE

PLATINUM

 

 

On-Demand Webinar Library

The most robust selection of webinars by top experts, covering the most important topics of business ownership.

 

 

Industry-Leading Research & Trend Data

The Gold Standard of Industry Research

Extensive and exclusive data and trend analysis, backed by the entire fitness industry.
1 free yearly report at Executive level
3 free yearly reports at Platinum level

EXECUTIVE

PLATINUM

FEATURED

2018 Fitness Studio Operating and Financial Benchmarking Report

Ever year AFS surveys thousands of studios owners, executives, and trainers to learn about trends, challenges, financial metrics, and success strategies.

This year's report is our most ambitious yet, including new figures on staff, profitability, and an outlook on the future of the industry.

Available for purchase at the AFS Store. Included for free with EXECUTIVE and PLATINUM memberships.

 

 

Free Business CEC/CEU Online Course(s)

Courses Solely Dedicated to Help Start or Dramatically Improve Your Business 

Earn CEC/CEUs from all major NCCA accredited certifying bodies.
1 free online course @ Executive level
2 free online courses @ Platinum level

EXECUTIVE

PLATINUM

FEATURED

Online Course: The Essentials of Sales, Marketing & Branding

Identify the strategies that are working today! Learn what's necessary to build a unique and differentiated value proposition, then market and sell it to your community.

Online Courses available for purchase. Choice of this or any other online course included for free with EXECUTIVE and PLATINUM memberships.

 

 

Prestige & Recognition: Speaking & Writing Opportunities

Speak at SUCCEED! – The AFS Business Convention & Expo

Open doors by joining a distinguished group of celebrated professionals. AFS members get first opportunity to write and speak within the association and at SUCCEED!

EXECUTIVE

PLATINUM

I have been a part of several fitness organizations and masterminds in the past, but I have never been a part of an organization that genuinely cares about making a difference like the AFS leaders.

Michael Romig | Owner of PG FIT | Cypress, TX

Become the AFS Influencer or Fitness Business of the Year!

Gain further recognition, media attention, and universal acclaim as you and your business achieve the highest honor awarded by AFS.

EXECUTIVE

PLATINUM

Share Your Expertise: Become an AFS Educator

Be featured on our site and our partner sites!  AFS offers several ways to contribute to the growth of the industry through leadership in our community.

EXECUTIVE

PLATINUM

 

 

 

Sign up today, or see an overview of all benefits:

Pricing & Comparison

 


 

 

Starting your own business can be a very lonely and competitive journey. AFS brings everyone together in a way for us to help each other SUCCEED!

Bryant and Justine Sharifi, Co-founders of Perform for Life
San Francisco, CA