The first quarter of any new year is especially important for a fitness business – have you properly prepared to make strong connections with members and prospects? 


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In this eBook, we discuss:

  • How to keep the momentum going during the whole first quarter of 2020 and beyond
  • How to properly implement early bird specials 
  • The most effective way to host a client appreciation event 
  • Three additional tried and true strategies to make 2020 your best year yet! 

Added bonus: we’ll also subscribe you to our monthly newsletter (typically reserved for members) to ensure you stay informed on top tips, industry discounts, and trending topics. Of course, you can unsubscribe at any time if you wish.


Thank you to John Heringer for the ideas presented in this eBook!  John is a speaker at SUCCEED! the AFS Business Convention & Expo, the Chief Motivator of Method3 Fitness, a thriving fitness studio in San Jose, CA, and the founder of, an online results tracking software for fit pros.


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People working hard to improve their business every day,
so they can focus on their passion for changing more lives.



Members Make More Money

$141 More per Client

(on average)


Do what really works. Apply top pricing and programming from experts + an informed community.

Generate and Keep More Clients

82 More Clients

(on average)


Learn the best marketing, sales and retention ideas, through webinars, mentorship & community events.

Find Success Faster and Get Connected

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Connect with the right people and the right ideas, right when you need them.


Members are becoming more succesful by taking advantage of key AFS benefits to boost every aspect of business.






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June Kahn

The ideas I have put to use have truly helped my studio gain local community support, which has turned into more business through my doors!

2009 Fitness Instructor of the Year and AFS Member

Michael Piercy

AFS is my go-to resource. They supply some of the best reports and tools to help studio owners make good decisions to move their business forward.

2018 PT of the Year and AFS Member

Helen Vanderburg

There is nothing more empowering than associating and sharing your passion with like-minded people.

2005 Instructor of the Year, 1996 Program Director of the Year and AFS Member