Leverage the AFS Brand to be One of Your Business Differentiators
Build trust, make an immediate impact and be proud of your membership!
Incorporate AFS into Your Sales Process
Leverage our credibility to showcase that you're running your business the right way and build trust with your clients. (1)
Eliminate Buyer Uncertainty (3)
9 out 10 consumers – if given the option of joining two similar studios – would prefer to join the studio that's a member of AFS! (4)
Convert More Prospects to Paying Clients
Better engagement = more sales! The AFS brand puts consumers at ease at the point of sale. (2)
Showcase Your Membership the Right Way
Take advantage of one of the most important benefits available to you through AFS.
Supported by research from: (1) Carnegie Mellon University, (2) University of Rhode Island,
(3) Michigan State University, University of Cincinnati, Florida State University, along with (4) AFS direct-to-consumer research.
Your Membership Stands for More!
How AFS Builds Trust with Consumers 
As an AFS member, you agreed to the AFS Code of Conduct when you first joined.
Showcase this affiliation and promote the fact that you abide by all laws, treat clients and staff with respect, and conduct business in an ethical manner.
Show Your Commitment
When you display the AFS logo, you're showing consumers that you are:
- Committed to the AFS code of conduct
- Committed to adopting best practices
- Committed to consumer protection & satisfaction
- Serious about the long-term sustainability of your business
How to Do it (scripts included!)
Post the AFS Logos Everywhere 
Advantage: Builds trust and helps generate more leads. Consumers that see the AFS badge of approval perceive your business as more trustworthy and of higher standards.
How To Use: Executive & Platinum members post the Approved and Proud member AFS logos on your website, business cards, and marketing materials! Contact us to request your AFS door decal as well! Community members have access to the Proud member logo to post.
What to Say: "At <insert your business name>, it's important that we showcase to all potential members (or clients) our membership and affiliation with the Association of Fitness Studios - the premier industry association for all studios and gyms. The logo on our door, on our website, and elsewhere means we are adopting the latest standards in training and programming so that our members have the best experience. "
Showcase Your Membership Certificate 
Advantage: Assists with converting more prospects to paying members or clients.
How To Use: For Executive & Platinum members. Frame your certificate and display it in high traffic areas. Use it as part of your sales process (make sure to call it out when showing a prospect around) to set your business apart.
What to Say: "This certificate to AFS shows our membership is current and supports our mission that at <insert your business name>, we adhere to the highest industry standards for business operation and consumer safety."
Display the AFS Code of Conduct 
Advantage: Doing so shows consumers and your team that you abide by all laws, treat clients and staff with respect, and conduct business in an ethical manner.
How To Use: Integrate the 10 points into your business culture. Make sure all independent contractors, employees, members, and prospects understand how you run your business.
What to Say: "It's important to us that everyone here at <insert business name> understand that we pride ourselves in providing the best customer experience. That's why we go above and beyond by adhering to the strictest code of conduct in the industry. Every session or class conducted at <insert business name>, every coach/trainer/instructor hired - is brought on with a clear understanding of this."
There are two things your competitors don’t have: you and your people. Be inspiring, be amazing, dream big and incorporate AFS into your sales process and you can create a cult-like following!