As AFS members, the value speaks for itself in the success of our business. We are the #1 rated personal training gym in San Francisco.

Bryant and Justine Sharifi, Co-founders of Perform for Life
San Francisco, CA

 

 

 

Respected. Trusted. Essential.

AFS is recommended by over 70 of the most influential fitness companies and organizations.

 

 

 

No Matter Who You Are - You’re One of Us

Join any membership level at any stage of your career.  Which membership is right for you right now?

 


 

 

 
COMMUNITY membership
EXECUTIVEmembership
PLATINUMmembership

Business Intensive: The AFS Program

Work with a dedicated mentor and a team of peers to reach your next level of success, in an environment of support and accountability. Learn more

Guided by a mentor    
Team Support: Small Group Strategy Calls    
Game-Changing Insights: Business Performance Calculator    
VIP treatment at the AFS Convention & Expo: SUCCEED!    
Private advanced workshop at SUCCEED!    
Includes FREE registration to SUCCEED! ($300 savings!)    
       

Community Features

     
Exchange ideas: Private members forum
Join the Community: Online Meetups
On the Go: Private Facebook group
       

Discounts & Promotional Offers

     
Discounted pricing on 70+ industry-leading brands
Discount to attend SUCCEED! $50 off $50 off FREE, included
Discount at the AFS store 25% 50% 75%!
       

The Best Insurance at the Best Rates (by SFIC)

     
Fixed low-rate for fitness professionals
Special discount for studios and gyms
       

Add-on: AFS On-Demand Video Education

     
Unlimited access to all education sessions from SUCCEED!
Add-on to any AFS membership, $159/yr
       

Marketing & Lead Generation Tools

     
Social Media Promotion Kit
Adherence to AFS Code of Conduct for client/member protection
Directory listing with exposure to 4+ million consumers  
Entire webinar suite of the best marketing secrets  
Expert marketing content, including proven ideas that work  
Video marketing library presented by industry leaders  
AFS Certificate to differentiate & showcase business credibility  
       

Learning Center: 500+ World Class Resources

     
Unlimited access to all AFS webinars  
Simple search tool: Find the right answers quickly  
Step-by-step action plans, whitepapers, and expert guides  
Fitness business insights and how-to videos  
Hundreds of additional resources to improve  
       

Industry-Leading Research & Trends

     
Annual AFS best practice research reports   1 All 3
Free CEC/CEU online course(s)   1 2
       

Branding & Reputation

     
Use of AFS Business Approved logo  
Opportunity to write for us as an AFS Educator  
Opportunity to speak at SUCCEED!  
Use of AFS Proud Member logo
       
       
 
COMMUNITY membership
EXECUTIVEmembership
PLATINUMmembership

 

 

Still Have Questions? Book a Short Call


  • Talk to a friendly adviser to learn how easy it is to incorporate AFS benefits
  • No matter what stage you're in, we'll develop an action plan for immediate success
  • Plus, take advantage of any current promotions!

Let's discuss your goals and how AFS is here to support you.

Take the next step, schedule your call now:

 

 

 

 

 

 

 

The Entire Fitness Industry Isn't Wrong

With 70+ partnerships, it’s clear the fitness industry believes in our mission. All on-board and committed to your success.

Your Clients and Members Trust AFS 

AFS research proves 9 out of 10 consumers prefer a studio or gym that’s a member of a credible association.

 

 

 
 

Endorsed by Industry Leaders - A Community for All

 

 

June Kahn

The ideas I have put to use have truly helped my studio gain local community support, which has turned into more business through my doors!

2009 Fitness Instructor of the Year and AFS Member

Michael Piercy

AFS is my go-to resource. They supply some of the best reports and tools to help studio owners make good decisions to move their business forward.

2018 PT of the Year and AFS Member

Helen Vanderburg

There is nothing more empowering than associating and sharing your passion with like-minded people.

2005 Instructor of the Year, 1996 Program Director of the Year and AFS Member