Breaking News and Important Announcements

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Latest News

Fitness Industry Veteran and Minority Franchise Owner, Micah Logan, Launches a First of its Kind Fitness Franchise

Boston, January 2021—Fitness industry veteran, AFS member and SUCCEED! speaker Micah Logan, has launched an innovative, first of its kind personal training concept. It’s not personal training that’s changed, but how Logan has developed a scalable, proven business model for future business owners that’s unique. Logan is thrilled to introduce a “Micro Personal Training” Studio.

The Micro Personal Training studios are developed in 500sqft and 1000sqft models. With a simple and elegant design and a focus on building a fitness community, this industry-leading model is the next big thing in gym culture.

AFS Announces 2021 Dates for SUCCEED! Virtual Conferences and Expos

(MINNEAPOLIS, MN, December 17, 2020) – The Association of Fitness Studios (AFS) announced today the 2021 dates of two SUCCEED! Virtual Conferences & Expos building on the incredible success of its two 2020 events and recognizing the reality that planning in-person events for 2021 presenters insurmountable obstacles.

Following its two highly successful 2020 events that attracted more than 8,000 registrants, SUCCEED! continues to deliver relevant and dynamic educational experiences for owners, operators, fitpros, and suppliers.

Uscreen Becomes AFS Sponsor

(MINNEAPOLIS, MN, WASHINGTON, DC, December 8, 2020) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Uscreen to its sponsorship ranks.

Video monetization expert and entrepreneur PJ Taei, founded Uscreen in 2014, and officially launched the Uscreen all-in-one video monetization and distribution platform in October, 2015. The birth of Uscreen eliminated the need to stitch together multiple software solutions, making it easy for brands and individuals to sell videos online.

SUCCEED! ‘Succeeds’ Again!

(MINNEAPOLIS, MN, November 17, 2020) – The Association of Fitness Studios (AFS) announced today that the SUCCEED! Virtual Conference & Expo (October 23-25) exceeded expectations.

Building on the incredible success of its May education-only event, SUCCEED! events in 2020 delivered (to date) nearly 8,000 registrants, 35 exhibitors, and a hands-on Expo featuring 2,280 unique visits (any user, going into any booth the first time), 3,863 total booth visits and 1,555 clicks inside booths. Access to the event is open through the end of the year.

PEAR Sports® Becomes AFS Member & Sponsor

(MINNEAPOLIS, MN, NEWPORT BEACH, CA, October 15, 2020) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of PEAR Sports to its membership ranks and as an exhibitor at the SUCCEED! Virtual Conference & Expo.

Founded as a consumer technology company in 2011, PEAR pivoted in 2015 to become a health and fitness software platform offering a robust catalog of virtual coaching tools for community and independent based training, personal trainers, as well as customized programming solutions for enterprises. PEAR’s customer list includes TRX, Life Fitness, Fitness SF, Spenga, Chuze and Samsung.

Hyperice Becomes AFS Sponsor 'At the Forefront of the Recovery Industry'

(MINNEAPOLIS, MN, IRVINE, CA, October, 6 2020) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Hyperice to its sponsorship ranks.

Hyperice has been at the forefront of the fitness and recovery industry for over a decade, partnering with thousands of facilities around the world to build custom integration strategies and enhance member amenities. Their world-class technology is relied on by trainers and coaches helping clients to feel their best and reach their goals and generates ancillary recovery services revenue.

Bedros Keuilian to Keynote SUCCEED! Virtual Conference & Expo

(MINNEAPOLIS, MN, CHINO HILLS, CA, September 29, 2020) – The Association of Fitness Studios (AFS) and fitness sales, author, and entrepreneurial guru Bedros Keuilian today proudly announced that Keuilian will be the keynote presenter at AFS’ SUCCEED! Online Event & Virtual Expo, October 23-25.

Among his many business leadership accomplishments, Keuilian is founder and brains behind the annual Fitness Business Summit (FBS) where he has been the driving force at with an 18-year track record of providing inspirational and tangible education on sales, marketing, retention, and profitability to thousands of gym owners.

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018.

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report!

Access the 2016 Report