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Latest News

Hyperice Becomes AFS Sponsor 'At the Forefront of the Recovery Industry'

(MINNEAPOLIS, MN, IRVINE, CA, October, 6 2020) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Hyperice to its sponsorship ranks.

Hyperice has been at the forefront of the fitness and recovery industry for over a decade, partnering with thousands of facilities around the world to build custom integration strategies and enhance member amenities. Their world-class technology is relied on by trainers and coaches helping clients to feel their best and reach their goals and generates ancillary recovery services revenue.

Bedros Keuilian to Keynote SUCCEED! Virtual Conference & Expo

(MINNEAPOLIS, MN, CHINO HILLS, CA, September 29, 2020) – The Association of Fitness Studios (AFS) and fitness sales, author, and entrepreneurial guru Bedros Keuilian today proudly announced that Keuilian will be the keynote presenter at AFS’ SUCCEED! Online Event & Virtual Expo, October 23-25.

Among his many business leadership accomplishments, Keuilian is founder and brains behind the annual Fitness Business Summit (FBS) where he has been the driving force at with an 18-year track record of providing inspirational and tangible education on sales, marketing, retention, and profitability to thousands of gym owners.

Fit for Profit Becomes AFS Sponsor ‘Make A Great Living Doing The Work You Love’

(MINNEAPOLIS, MN, FORT WAYNE, IN, September 25, 2020) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Fit for Profit to its sponsorship ranks and as an exhibitor at the SUCCEED! Online Event & Virtual Expo.

Founded in 2008, Fit for Profit’s goal is to remove the stress fitness business owners often feel around finances, providing more time and money to do their heroic work - saving the lives of their members! Fit For Profit helps fitness businesses implement simple systems around money management that allows business owners to 'Keep More Money' from the revenue generated in their business.

Naamly Becomes AFS Sponsor ‘Member Experience Platform for the Modern Gym’

(MINNEAPOLIS, MN, SCOTTSDALE, AZ, August 12, 2020) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Naamly to its sponsorship ranks.

Naamlys’ member experience software platform was created to help fitness studios and training gyms in their mission to impact more lives by building deep member relationships.

Virtuagym welcomes Quinten Francken-Bosman as its COO

Amsterdam - Virtuagym, European market leader in fitness software and one of the fastest-growing tech scale-ups in Amsterdam, welcomes Quinten Francken-Bosman, formerly employed by Photobox, Whistl and PostNL, as its new Chief Operations Officer (COO). Francken-Bosman is Virtuagym’s first COO, and first female board member.

Quinten Francken-Bosman has recently returned from London where she worked as Group Shipping and Procurement Director at Photobox and Head of International at Whistl.

AFS Announces 2nd SUCCEED! Online Event this October

(MINNEAPOLIS, MN, July 14, 2020) – The Association of Fitness Studios (AFS) announced today that it will host an encore SUCCEED! Virtual Online Event, October 23-25, building on the incredible success of its May event that attracted over 4,400 registrants.

Supported by major marketing alliances with leading fitness organizations, the October event promises even great participatory growth with better ways to engage with speakers, exhibitors and attendees.

AFS Assists Effort to Help Studios Reopen In California ‘Hundreds respond by signing petition’

(MINNEAPOLIS, MN, July 7, 2020) – The Association of Fitness Studios (AFS) proudly announced today that several hundred members of its audience signed an online petition encouraging the Governor of California to include fitness and wellness establishments in its Stage 2 reopening plans.

Led by AFS supporter and presenter Rachel Cosgrove, owner of Results Fitness in Santa Clarita, CA, the effort petitioned California governor Gavin Newsom to include these businesses – as opposed to “gyms” among those allowed to open in California’s Stage 2 reopening. The petition outlined a common sense checklist of guidelines.

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018.

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report!

Access the 2016 Report