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2017 Fitness Studio Operating and Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business.

Our “boutique” world grows and with it, your association. A full 30% of respondents to this year’s survey are from non-U.S. locations.

This truly is a global industry. The value of this Report continues to be in providing studio owners and aspiring owners with key performance indicators to assess their business and assist their journey to success.

Further, the information addresses the needs of industry vendors and investors as they evaluate the state of the studio segment of the fitness industry.

What you'll learn in this Report: 

  • A Profile of Fitness Studio Respondents
  • The Size and Scope of Fitness Studio Facilities and Equipment
  • Client and Member Benchmarks
  • Fitness Studio Pricing
  • Financial Benchmarks for the Studio Industry
  • Investment to Open a Studio
  • Employment Practices and Compensation Benchmarks
  • Fitness Studio Challenges and How Operators Track Performance
  • Insights and Takeaways


Key Observations from the 2017 Fitness Studio Benchmarking Report

Prepared by AFS Research Partner Club Intel


No Longer a U.S. Based Phenomena

30% of respondents came from outside the U.S., with 16 different nations represented. 


Lower Attrition Rates than Traditional Fitness Clubs

With average attrition levels of 24%, fitness studios are better positioned to deal with a highly competitive marketplace. 

Fitness Studios Command a Premium Price Point 

2x to 4x more than the cost of monthly access to most traditional health clubs.


Diverse Industry Segment with Higher Revenue Productivity 

Dynamic and inspiring options for consumers provides slightly higher than average margins reflected in traditional industry studies.


The AFS Advantage 

There are two key metrics contained in this study in which members of the AFS community perform better than non-members. The first was Revenue per Square Foot, an important measure of revenue productivity.


The second metric that found AFS members performing better than non-members was Revenue per Client/Member, a measure of how effectively a business is at driving the overall spend of its clients. AFS member studios generated $141 more revenue per client than non-members.


Over 70 pages of insights!

The value of this Report is immense, providing aspiring and current studio/gym owners with key performance indicators critical for growth.

"Market research is a critical component of the mission of most trade associations, and it certainly is that for AFS. We will continue to develop unbiased, credible data to enhance our member’s ability to make sound business decisions."

Josh Leve
AFS Founder & CEO


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