By Josh Leve, AFS Founder & CEO

I've been incredibly fortunate over the past several years to share my knowledge of the fitness space with thousands of fitness professionals.  From trainers/instructors, to those aspiring to open their own gym or studio to incredibly successful operators - every opportunity provides me the platform to support our market - something I never take lightly. 

No matter what stage you're in, AFS stands for raising business standards, helping you manage your clients better and become savvier performers in a business setting. This can be how to handle unhappy clients, how to articulate selling points, how to promote higher price packages and many more. 

In the fitness studio/gym community, we understand the owner is the head business executive and also head janitor.  Fitness professionals (no matter where you work) can't get away with just showing up and teaching a class these days. In a successful business, everyone is expected to deliver business objectives like customer satisfaction and retention.

When speaking on retention, and working from the inside out, one of my very favorite presentation topics is that of the 5 T's of Word of Mouth Marketing.  

In fact, in our recent Marketing Best Practices Research Report it was found that nearly 60% of all studio/gym owners find that client/member referral programs are their best source of new leads! But what if I told you there was a way to leverage this effort and streamline this process?

To make things easier, I put together the helpful video below.  If you have further questions, or would like examples of what others have done to make this process work for them, I invite you to join the AFS community by becoming a member to learn more!



Josh Leve is the Founder & CEO of the Association of Fitness Studios (AFS). AFS’ mission is to provide studio owners and entrepreneurial fitness professionals with the platform to effectively start, manage, and grow their businesses. 

With over 60 industry partnerships – Josh’s success with AFS has translated into being featured in all major fitness publications, the Wall Street Journal and US News. He is also a featured speaker for events such as Club Industry, NSCA, EMPOWER!, and more.

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