NEWS RELEASE
FBA Unveils Inaugural Brand Ambassador Program Featuring Six Leading Fitness Innovators
(MINNEAPOLIS, MN – May 21, 2025) – The Fitness Business Association (FBA) is proud to announce the launch of its Brand Ambassador Program, enlisting six of the industry’s most dynamic voices: Christine Conti, Tim Mauk, Dr. Erin Nitschke, Ruben Pereyra, Dr. Justine Roper, and Jenna Zaffino to help shape the future of FBA and SUCCEED!'s fitness education and community engagement.
A New Era of Thought Leadership
These initial six ambassadors will lead high-impact initiatives including: panel discussions, live webinars, and curated pre-recorded events in partnership with FBA sponsors.
They will also help shape fresh initiatives designed to fast-track the success for SUCCEED! Virtual Conference attendees and FBA members. From exclusive sprint series education, 'what's working now' calls, and inner-circle interviews, FBA Brand Ambassadors will be at the forefront of several new FBA initatives.
Empowering Ambassadors, Elevating the Community
In recognition of their expertise and time, each ambassador receives:
- A competitive stipend per engagement
- A guaranteed peak-traffic speaking slot during the first three days of SUCCEED!
- Enhanced thought-leadership visibility across the FBA and SUCCEED! network
- Direct introductions to major sponsors, unlocking new partnerships
- An official FBA Ambassador seal for personal branding
- A dedicated profile on the FBA website
- Ongoing content opportunities across FBA and SUCCEED! channels
Josh Leve, Founder & CEO of the FBA, remarked: “These six ambassadors are trailblazers in their fields. By amplifying their expertise, we elevate the entire fitness community, delivering cutting-edge insights and inspiring professionals to reach new heights.”
Sara Allen, VP of Business Development, added: “This program blends world-class talent with the FBA’s platform and resources. Our ambassadors will drive meaningful conversations, spark innovation, and strengthen connections between fitness entrepreneurs and industry leaders.”
For more information, the initial six FBA Brand Ambassadors visit: https://www.fbafitness.com/content/fba-brand-ambassadors.
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About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.
About SUCCEED! Conferences & Expos
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference has drawn over 32,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference, happening August 13-18, 2025.
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