By Emma Excell​, Special FBA Contributor

In this digitally driven age, it’s essential that every fitness business has the right digital match, the right software solution to help them stay connected with members, in or outside of the physical four walls of a facility, whilst also having operational visibility over business KPIs and access to key information delivered in real-time.

Here, Emma Excell, COO at Fisikal, experts in digital business solutions, explains how an enterprise-level software solution can ensure real-time sight over business performance and how an advanced data analysis can unlock key information to help businesses succeed and review in-the-moment member interaction.

Stay Connected with an Integrated CRM

An integrated CRM system ensures that operators stay connected to their members, in or out of the club. Through this, business owners can incorporate push notifications for class bookings or use these to direct users to specific areas of the app. Custom branded email notifications can be set up and managed for countless members and configured to be sent under specific conditions. 

These communications channels can be maximised to promote classes, send out class codes, invite members to rate their trainer or even share their status to Facebook, letting their friends and family stay up to date with their fitness journey.

Dynamic User and Staff Permissions

Due to the enterprise level software, owners have visibility over the entirety of their business, in real-time. Multi-site operators can view all of their locations at one glance, or filter down to specifics such as countries or time zones. Global operators can even manage different branding options across all connected locations.

This solution will also allow the management of access control, granting access to members with active packages whilst denying access to those who don’t as well as role hierarchy options to take control over what team members can see or do on the platform. These dynamic user permissions give operators granular control over what their staff, and members can access.


Design Your Real-time Dashboard Data

Access to key information in real-time will help operators drive their business forwards, based on instant member interaction data. Operators are able to custom define KPIs and visually present these on a user-friendly dashboard, a dashboard designed their way. Regardless of what KPIs are set, the in-depth data analysis from Fisikal can give operators the quick snapshot or the big data dive that they need to review, adjust and grow the business.

From tracking team performance, understanding how, when and where members are using facilities or to view revenue reporting in a format that all stakeholders love, Fisikal can simplify the numbers to help owners utilise the information to drive a positive business impact.

Customized Integrations to Match Your Needs

Fisikal’s USP – understanding operational requirements; creating solutions and delivering them through highly custom branded experiences.

The team of in-house Fisikal designers and business analysts have a wealth of digital experience and can help you understand and design seamless systems and solutions as well as brand new, custom-built features that suit your needs.

To find out more or to book a no obligation demonstration, contact Fisikal at:


Emma Excell is the COO of Fisikal and heads up the operations team. Emma has over 4 years of experience in investment banking and over 14 years international property development. Emma has a degree in economics, provides business analysis, digital marketing strategies and project management skills

Join the Conversation!