NEWS RELEASE
AFS Adds Staff Support In Response to Growth
(OAKLAND, CA, February 24, 2017) – Citing significant recent growth in membership and sponsor support, the Association of Fitness Studios today announced the addition of two fitness industry veterans to its growing team.
Allen Squared, Inc. led by President and Co-Founder Sara Allen, will add their marketing, sales, technological, and program management skills to assure the smooth implementation of content collaboration and sponsorship agreements.
Allen has layers of experience in fundraising and event planning, advertising sales, software product launches, system development, and operations management. Most recently she worked closely with Sunshine Fitness Resources, owned by industry icon Shannon Fable, managing the customer support team, among many responsibilities.
"We are extremely fortunate to be able to engage Sara and her company to assist our efforts,” said AFS CEO Josh Leve. “Allen Squared will help provide the back and fill that has become necessary due to the incredible increase in our membership and sponsor growth.”
AFS also announced the addition of Chicago-based LC Inspirations, owned by fitness veteran Liz Callham, whose company provides consulting, personal training, and coaching within the fitness studio industry. Callham previously was fitness director at Fitness Formula Clubs (FFC) and currently works with Orangetheory Fitness and Lateral Fitness in Chicago. 
She will focus on AFS’ burgeoning video activities in the role of Video Communications Manager, along with additional content development responsibilities tapping into her credentials from the American College of SportsMedicine (certified exercise physiologist), National Strength & Conditioning Association (certified specialists), and Power Pilates.
“Liz Callham brings a depth of knowledge and expertise that is central to our mission and our membership,” said Leve. “Her expanded role at AFS will serve us and the industry well.”
Both LC Inspirations and Allen Squared additions are effective immediately.
About AFS
The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios. AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown. www.afsfitness.com