AFS Announces 2021 Dates for SUCCEED! Virtual Conferences & Expos

‘March 4-7 and August 19-21 ’

(MINNEAPOLIS, MN, December 17, 2020)  – The Association of Fitness Studios (AFS) announced today the 2021 dates of two SUCCEED! Virtual Conferences & Expos building on the incredible success of its two 2020 events and recognizing the reality that planning in-person events for 2021 presenters insurmountable obstacles.

Following its two highly successful 2020 events that attracted more than 8,000 registrants, SUCCEED! continues to deliver relevant and dynamic educational experiences for owners, operators, fitpros, and suppliers.

“We took a hard look at the in-person opportunity for 2021,” said Josh Leve, AFS Founder and CEO. “At the moment, the COVID-19 remedy is still in its infancy which makes travel, food service, venue room capacities and a variety of other factors, without the clarity to host a top-of-the-line event.”

AFS and SUCCEED! will continue to monitor the COVID-19 vaccine rollouts and governmental restrictions and will update the industry on any changes that would impact its schedule.

The SUCCEED! Virtual Conferences & Expos will have the advantage of building on the well-received May and October events in 2020.  Topics, speakers, and experiential features will continue to be enhanced, as will Expo interactivity between attendees and exhibitors.

The education will highlight the best of AFS and SUCCEED! presenters, a virtual ‘swag bag’, CECs/CEUs, and – as always - free access. Supported by major marketing alliances with leading fitness organizations, participating companies will also be spreading the word to help build the event, meaning the promotional effort will reach nearly 1 million unique viewers.

More information on the SUCCEED! 2021 Virtual Conferences & Expos will be available online shortly. Please check




About AFS  

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios and gyms.  AFS provides owners and fitness professionals a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion, and courage they’ve already shown. AFS educational offerings include SUCCEED! events, the first-ever major Business Conventions & Expos - both in-person and virtual - for the fitness industry.


About SUCCEED! Virtual Conference & Expo

When COVID-19 forced the postponement of SUCCEED! 2020, the need for an educational event became even more pronounced. AFS realized that staying engaged with its audience was more important than ever – the identical challenge facing its members. Suddenly, the concept of a virtual event made total sense - an online Conference to help studio owners with Immediate Strategies to Accelerate Your Fitness Business During Uncertain Times. The event drew over 4,300 attendees in May 2020 – the largest online event in the history of the fitness industry. Another SUCCEED! Online Event - this one including a virtual Expo – was held October 23-25, drawing an additional 3,000+ registrants.