AFS Announces 2nd SUCCEED! Online Event this October

‘To add Interactive Virtual Expo, Remain Free to Access’

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(MINNEAPOLIS, MN, July 14, 2020)  – The Association of Fitness Studios (AFS) announced today that it will host an encore SUCCEED! Virtual Online Event, October 23-25, building on the incredible success of its May event that attracted over 4,400 registrants. 

Supported by major marketing alliances with leading fitness organizations, the October event promises even great participatory growth with better ways to engage with speakers, exhibitors and attendees. 

“We struck an industry-wide, educational chord in May,” said Josh Leve, AFS Founder and CEO. “The incredible turnout is indicative of the impact of COVID-19 and the desire of our audience to learn from each other on how to deal with it. We’re expanding our agenda for October, continuing to provide completely free access, and growing at an unprecedented rate.”

The SUCCEED! Online Event will also feature the fitness industry’s first bonafide virtual expo, including live interaction with exhibitors and the opportunity to interact with thousands of attendees.  

Other Major New Enhancements to include...

  • 2 Keynote presentations
  • Over 40 educational sessions
  • Supplier seminars
  • Pre-con sessions
  • Gamification system to enhance attendee engagement
  • Real-time networking with speakers and exhibitors
  • And more announcements coming soon!

As in May, the education will highlight the best of AFS and SUCCEED!, with participating companies spreading the word to help build the event, meaning the promotional effort will reach over 500,000 unique viewers.

More information on the October SUCCEED! Virtual Online Event will be available online shortly. More on the May 2020 Online Event can be found at


About AFS 

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios and gyms.  AFS provides owners and fitness professionals a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion, and courage they’ve already shown. AFS educational offerings include SUCCEED! events, the first-ever major Business Conventions & Expos - both in-person and virtual - for the fitness industry.


About the SUCCEED! Virtual Online Event

When COVID-19 forced the postponement of SUCCEED! 2020, the need for an educational event became even more pronounced. AFS realized that staying engaged with its audience was more important than ever – the identical challenge facing its members. Suddenly, the concept of a virtual event made all the sense in the world - an Online Convention to help studio owners with Immediate Strategies to Accelerate Your Fitness Business During Uncertain Times. The event drew over 4,300 attendees in May 2020 – the largest online event in the history of the fitness industry.