AFS, Bedros Keuilian Reach Milestone Agreement

Keuilian to Keynote SUCCEED! 2020, Endorses SUCCEED! as the ‘New Home’ for all Former Fitness Business Summit Attendees

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(OAKLAND, CA, CHINO HILLS, CA, June 24, 2019) - The Association of Fitness Studios (AFS) and fitness sales, author, and entrepreneurial guru Bedros Keuilian today proudly announced a landmark promotional agreement to expand and enhance the activities of SUCCEED! - AFS’ annual Business Convention & Expo for current and aspiring studio and gym owners. 

Among his many business leadership accomplishments, Keuilian is the founder and brains behind the annual Fitness Business Summit (FBS) where he has been the driving force with an 18-year track record of providing inspirational and tangible education on sales, marketing, retention, and profitability to thousands of gym owners.

With a decision to move beyond fitness, Keuilian sought a new educational event home for his audience and found a ready and willing partner in AFS. Led by founder and CEO Josh Leve, AFS is looking to build on the successful, May 2019 launch of SUCCEED!  

“I’ve taken a serious interest in other projects beyond FBS,” said Keuilian,” and I’ve been looking for a home for my audience to continue to access top level fitness education, networking, and experiences. AFS, with SUCCEED! under Josh’s leadership, is a perfect match.”

As part of the agreement, Keuilian will be the keynote presenter at SUCCEED! 2020 as well as moderating a “Hot Seat” session on Sunday - one of the fixtures of the highly successful FBS structure. He’ll also be taking an active role in promoting the event to his audience. 

We’re always looking to grow the size, quality, and impact of SUCCEED!” said Leve. “When we connected with Bedros, it was obvious that the synergy was too great to ignore. We greatly appreciate his confidence in our ability to deliver top level education to his followers and we couldn’t be more excited to work with him and his team.”

The AFS/Bedros Keuilian relationship is a strategic initiative that will instantly grow participation in SUCCEED! and create a dynamic scenario for all stakeholders. In its final year (2018) FBS generated nearly 1,000 attendees and AFS is ready to welcome as many as possible to SUCCEED! The additional participation will create a more dynamic environment, enhance networking, and be a stimulus to the SUCCEED! Expo. 

“FBS attendees still get Bedros plus the incredible SUCCEED! education and experience,” said Leve “Networking is enhanced with so many additional qualified attendees, and exhibitors will have an expanded stream of potential customers.”

Another attractive component is SUCCEED!’s incredible venue, Hotel Irvine, located only five minutes from Orange County (John Wayne) airport just off I-405 in Irvine, CA.

Mark your calendars: April 30-May 3, 2020! Don’t miss it!



SUCCEED! is an event like none other in the fitness industry with 2.5 days of education solely dedicated to fitness businesses of all sizes, disciplines, and tenure for entrepreneurs looking to take the next step in their career. The 2020 event features keynotes, pre-cons, over 40 sessions in four educational tracks, and a 70-booth Expo highlighting new technologies and equipment, with networking and social events throughout.


About Bedros Keuilian

Bedros Keuilian is founder and CEO of Fit Body Boot Camp twice listed on Entrepreneur Magazine’s 500 fastest growing franchises in the world and 4x listed on the Inc. Magazine’s Fastest Growing privately owned companies. He’s known as the hidden genius behind many top businesses, entrepreneurs and personalities. His list of clients include New York Times best-selling authors, celebrities, NFL athletes, Navy SEALS and thought leaders who turn to him when they want to create highly profitable and industry dominating brands and businesses. An immigrant from a communist country turned hugely successful entrepreneur and high achievement coach, Bedros uses the stage, TV, and social media to share his Immigrant Edge and American Dream story to help inspire audiences worldwide to reach their fullest potential in business and in life.


About AFS 

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current and aspiring studio/gym owners.