(CHICAGO, IL, VANCOUVER, WA - December 9, 2015) – The Association of Fitness Studios (AFS) and Core Health & Fitness (CORE) today announced the creation of the AFS/Schwinn Indoor Cycling Educational Program, designed to provide expert subject matter to help grow the businesses of indoor cycling studios.
Core Health & Fitness is the well-known fitness company developing and marketing advanced cardio and strength training commercial equipment via the iconic brands of Star Trac®, Stairmaster®, Nautilus®, and Schwinn®.
“As indoor cycling studios continue to proliferate, they have become an increasingly important segment of the boutique studio market, worthy of unique programming,” said AFS founder and CEO Josh Leve. “Core, via their Schwinn brand, is perfectly positioned to help develop and deliver value for this audience.”
The AFS/Schwinn program will be highlighted by quarterly educational activities and products directly related to enhancing growth and profitability of cycling studios. Whitepapers, guides, website content, and a variety of additional deliverables will feature best practices of the indoor cycling community.
AFS will tap into its industry resources and relationships, including Advisory Council member John Macgowan (publisher of ICI/PRO, the online Indoor Cycling educational resource) as well as accessing best practices through Schwinn’s dynamic customer base.
“We’re thrilled to launch this program that will help so many cycling studios,” said Merrill Richmond, Vice President of Marketing at Core Health & Fitness. “With Schwinn, it’s more than great bikes – it’s expertise and we’re excited to share our know-how with both start ups and veterans in the indoor cycling community.”
The program will launch in the first Quarter of 2016 and will feature case studies and market research designed to extract key learning, immediately applicable to enhancing the profitability and effectiveness of cycling studios.
About AFS
The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios. AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown. www.afsfitness.com
About Core Health and Fitness
Core Health & Fitness is the world’s fifth largest marketer and distributor of commercial fitness products to health clubs, community recreational centers, hotels, government, educational facilities and more. Core Health & Fitness markets its products under the Star Trac®, Stairmaster®, Schwinn®, and Nautilus® brands. Headquartered in Vancouver, WA, Core employs over 400 people worldwide and serves a global customer base. Core maintains sales, and engineering service offices throughout the U.S. (Vancouver, WA, Irvine, CA, Independence, VA, as well as in the United Kingdom (High Wycombe), Germany (Munich), Spain (Barcelona), and Brazil (Sao Paulo). Core operates its primary warehouse locations in the U.S., the Netherlands, and China. Visit us at CoreHealthAndFitness.com.
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