PRESS RELEASE
KIPS Joins the Fitness Business Association (FBA) as Strategic Partner
New alliance brings practical, affordable certifications and CEUs to FBA members — plus an exclusive 15% member discount
(Minneapolis, MN – October 8, 2025) — The Fitness Business Association (FBA) is pleased to announce a strategic partnership with Kinesiology Institute for Performance Specialists (KIPS), a fast-growing provider of evidence-based online and in-person certifications and continuing education for personal trainers and fitness professionals. This partnership gives FBA members direct access to KIPS’s practical education offerings and a special savings code for FBA members.
KIPS was founded in 2016 to deliver cost-effective, immediately applicable education using innovative instructional design. Their curriculum focuses on real-world skills trainers can use the day after a course, a match for FBA’s commitment to business-ready, practical professional development. FBA members will benefit from KIPS’s pre-approved recertification courses, flexible scheduling, and instant certificate delivery.
As part of the launch, KIPS is offering FBA members 15% off any KIPS educational course with code FBA15, making high-quality continuing education even more accessible to the FBA community.
Josh Leve, Founder & CEO of the FBA, said:
“KIPS brings the type of real-world, no-fluff education our members need to run better businesses and serve clients more effectively. This partnership expands our education pipeline with practical, affordable courses that help trainers maintain credentials and sharpen skills, fast.”
Tyler Valencia, KIPS CEO & Founder, added:
“We started KIPS to remove friction from continuing education to make courses affordable, useful, and easy to complete. Partnering with the FBA connects our accessible courses with the professionals who will put them into practice every day. We’re excited to support the FBA community and help more coaches grow their careers.”
What this partnership delivers for FBA members:
- Direct access to KIPS’s evidence-based online and in-person certifications and continuing education that are pre-approved for recertification.
- Exclusive FBA member savings: use code FBA15 for 15% off KIPS courses.
- Practical, immediately applicable course content designed to reduce time-to-implementation and support career growth.
FBA members interested in learning more or enrolling can visit the KIPS page on the FBA site or contact Tyler Valencia at info@kipsonline.org / (949) 529-4061.
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About KIPS
KIPS specializes in providing cost-effective and practical online and in-person certifications and continuing education for personal trainers. The instruction at KIPS is based on evidence-based practices and delivered through engaging content. Using innovative instructional design techniques, KIPS aims to develop academic content that professionals can apply immediately and effectively.
About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.
About SUCCEED! Conferences & Expos
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference has drawn over 32,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference, happening December 3-8, 2025.
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