AFS, Masters in Fitness Business Announce 2020 Podcast Partnership 

Includes ‘Live’ Broadcast from SUCCEED! 2020 

(OAKLAND, CA, UNIVERSITY CITY, MO, December 31, 2019)  – The Association of Fitness Studios (AFS) and Masters in Fitness Business Podcasts (MFB) today announced a partnership to jointly produce a bi-weekly series of fitness business podcasts in 2020, including a live podcast event at SUCCEED! 2020, April 30-May 3 in Irvine, CA.

Masters in Fitness Business is the #1 podcast of independent personal training studios, creating a community of working together to help independent studios be more successful. Given that’s essentially the mission of AFS, the collaboration makes total sense. 

“We see huge value in partnering with Masters in Fitness Business,” said Josh Leve, AFS founder and CEO. “Podcasts have become a growing trend and viable educational vehicle for the fitness industry. MFB has a great track record in producing content consistent with what our audience needs. We’re excited about the project and look forward to working with Jim Adams and his team.” 

Adams, the owner and host of Masters in Fitness Business, created the podcast in 2016 featuring interviews with successful fitness business owners to discuss what works and what doesn't.  Himself a successful independent fitness business owner (Catalyst Personal Training and Nutrition, University City, MO), the podcasts focus on the successes, and as importantly, what business owners learned from their failures.

“We believe that AFS and SUCCEED! are doing outstanding work in bringing top level business education to the market,” said Adams. “We see our partnership as a means of providing AFS with an additional outreach capability and forum to help spread the word.”

The podcast schedule will include every-other week, 60-minute programs featuring a wide variety of subjects and interviewees – all dedicated to improving the fitness businesses of viewers. Each podcast will be featured on

“The SUCCEED! podcast will be very different and very exciting,” said Adams. “With literally hundreds of fitness studio leaders in the house, we’ll be able to broadcast incredible, actionable knowledge to our audience.”

For more information on the Master in Fitness Business Podcast you can find that here.



SUCCEED! is an event like none other in the fitness industry with 2.5 days of education solely dedicated to fitness businesses of all sizes, disciplines and tenure for entrepreneurs looking to take the next step in their career. The event features keynotes, pre-cons, over 40 seminars, educational tracks, a 70-booth Expo, workouts, networking and social events throughout.


About AFS 

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current and aspiring studio/gym owners.