American Council on Exercise (ACE) Renews Strategic Sponsorship with the FBA

"The continued partnership signifies a shared commitment to advancing education, setting industry standards, and empowering fitness professionals worldwide."

(MINNEAPOLIS, MN - February 8, 2024) – The Fitness Business Association (FBA) is pleased to announce the renewal of the strategic sponsorship agreement with the American Council on Exercise (ACE), a globally recognized leader in fitness education and certification. This continued partnership signifies a shared commitment to advancing education, setting industry standards, and empowering fitness professionals worldwide.

Josh Leve, Founder and CEO of the Fitness Business Association, expressed his excitement about the renewed collaboration, stating, "ACE's dedication to elevating fitness education aligns perfectly with the FBA's mission to empower professionals and businesses. This strategic partnership renewal will further strengthen our collective impact on the fitness industry, providing unparalleled resources and education to our members."

Sarah Beavins, VP of Sales & Marketing at ACE, shared her perspective on the continued collaboration, saying, "Renewing our strategic sponsorship with the FBA is a testament to our shared values and commitment to excellence in fitness education. Together, ACE and the FBA will continue to shape the future of the fitness industry by providing innovative education and support to fitness professionals worldwide."

Advancing Fitness Education Globally with ACE and FBA:
The strategic partnership between ACE and the FBA combines the strengths of two industry leaders, aiming to enhance education, foster professional growth, and set high standards within the fitness community. ACE, with its decades of expertise in fitness education and certification, will collaborate with the FBA to provide cutting-edge resources and opportunities for fitness professionals globally.

Praise for the Renewed Partnership:
Josh Leve, founder and CEO of FBA, highlighted the significance of the collaboration, stating, "ACE's commitment to education and industry excellence makes them an invaluable partner. This renewal solidifies our shared dedication to advancing fitness education and empowering professionals worldwide."

Sarah Beavins, VP of Sales & Marketing at ACE, expressed her enthusiasm about the continued collaboration, saying, "At ACE, we are passionate about shaping the future of fitness through education. Partnering with the FBA allows us to amplify our impact and contribute to the success of fitness professionals globally. Together, we will continue to set high standards and provide exceptional resources for the industry."

The partnership will also provide both organizations significant exposure to each other's constituency to further advance FBA's SUCCEED! Virtual Conferences and ACE's educational offerings.


About the FBA

The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.

About SUCCEED! Conferences & Expos

Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference & Expo has drawn over 30,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference & Expo, happening the weekend of February 29 - March 4, 2024.


About ACE

Since 1985, the American Council on Exercise (ACE) has been the leading non-profit education and certification provider for health coaches and exercise professionals in the United States and around the world. 

With more than 90,000 highly respected certified health coaches and exercise professionals, ACE Certified Professionals are on the ground daily helping people move, stay active and make lasting lifestyle behavior changes to build healthier communities. 

Headquartered in San Diego, ACE collaborates with public health partners to educate people of all backgrounds about the importance of physical activity and other healthy lifestyle behaviors; advocates for public policies to increase physical activity opportunities; and supports scientific research that investigates the efficacy of behavior-change interventions and the effectiveness of exercise practices and trends.


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