NEWS RELEASE

Athletech News and the FBA Join Forces to Empower Fitness Industry Professionals

"This collaboration represents a significant step forward in advancing education, innovation, and networking opportunities within the fitness community."


(MINNEAPOLIS, MN - May 16, 2024) – The FBA and Athletech News have announced a strategic partnership aimed at providing unparalleled support and resources to fitness industry professionals. This collaboration represents a significant step forward in advancing education, innovation, and networking opportunities within the fitness community.

Josh Leve, Founder and CEO of the Fitness Business Association, expresses his excitement about the partnership, stating, "We are thrilled to announce our strategic alliance with Athletech News. Their dedication to delivering high-quality content and insights aligns perfectly with FBA's mission to empower fitness professionals. Together, we are committed to driving positive change and fostering growth within the industry."

Edward Hertzman, Founder and CEO of Athletech News, shares his enthusiasm for the collaboration, "Partnering with FBA allows us to expand our reach and impact within the fitness community. By combining Athletech News' expertise in industry insights and trends with FBA's extensive resources and network, we can provide fitness professionals with the knowledge and tools they need to succeed in today's competitive market."

Empowering Fitness Professionals: Athletech News and FBA Collaboration
Athletech News, a leading source of news and insights for the athletic and fitness industry, brings a wealth of expertise and resources to the partnership with FBA. Through this collaboration, Athletech News will contribute its industry insights and trends to FBA's extensive library of resources, providing fitness professionals with valuable knowledge and information to help them stay ahead in an ever-changing landscape.

As part of the partnership, Athletech News and FBA will collaborate on educational initiatives aimed at providing fitness professionals with the tools and resources they need to thrive in their careers. This collaboration underscores the shared commitment of both organizations to advancing the fitness industry and supporting the success of fitness professionals worldwide.

More from each founder:
Josh Leve, CEO of FBA: "Our partnership with Athletech News represents a significant milestone for FBA and the fitness industry as a whole. By combining our strengths, we can provide fitness professionals with the knowledge, resources, and connections they need to excel in their careers."

Edward Hertzman, Founder & CEO of Athletech News: "We are excited to partner with FBA to empower fitness professionals with the insights and information they need to succeed. Together, we can drive positive change and innovation within the industry, ultimately benefiting fitness professionals and enthusiasts alike."

 

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About the FBA

The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.


About SUCCEED! Conferences & Expos

Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference & Expo has drawn over 30,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference & Expo, happening the weekend of August 15-19, 2024.


About Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

 

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