We are Stronger and More Successful Together

AFS is leading the studio/gym market, through immediate answers when you need them the most, plus all the resources necessary to succeed at your fingertips.




We are proud to be the home empowering fitness entreprenuers to succeed.
Here’s how:

Actionable Advice

Use roadmaps and how-to guides to apply exclusive AFS research data to your business.


Best Marketing Tools

Get more clients, receive exposure to millions of consumers, and use the AFS trust package to drive more sales.

Learning Center

Answers from the most comprehensive education library for studios, gyms and professionals in the world.


Your Community

Proven ideas from members, mentors, and industry leaders to inspire and help you make better decisions.

Everything Built for Convenience

AFS is your association for the 21st century that’s innovative, tech-savvy and above all else useful.


No matter what stage you're in, receive everything necessary for your success.

Learn more about the membership benefits that interest you:




The Most Relevant Benefits for Studios, Gyms & Fitness Professionals

For businesses of all types from 500-10,000 sq. ft. and fitness professionals looking for career and professional growth.