Recommended industry-wide: Everything You Need
To Run and Grow Your Business





Members Make More Money

$141 More per Client

(on average)


Do what really works. Apply top pricing and programming from experts + an informed community.

Generate and Keep More Clients

82 More Clients

(on average)


Learn the best marketing, sales and retention ideas, through webinars, mentorship & community events.

Find Success Faster and Get Connected

100% Committed to Getting It Right


Connect with the right people and the right ideas, right when you need them.




Get Connected!

Join the community and get answers in a private, fun and supportive environment. You now have a credible Association solely dedicated to growing your business! 






Find Answers With a Simple Search

Leverage our search platform and answers library, featuring exclusive video lessons and action plans from the most successful studio/gym owners. View the AFS Learning Center






Proven Marketing That Delivers Results

Learn what the top 10% of studios are doing to draw people in.

We surveyed thousands of the most successful studios to find out what they’re doing online and in person to generate more clients.





Free Online CEC/CEUs

AFS membership includes up to two free education courses (up to $198 value) leading to CEC/CEUs from all major NCCA accredited certifying bodies.

Your choice of any of our online courses





Access The Gold Standard of Industry Research

Nowhere else can you get this exclusive research data and trend analysis, backed by the entire fitness industry.

As an association, AFS teams up with industry leaders to produce vital research, critical for your success and growth. Access AFS research reports




Download Essential Templates & Forms

Everything you need, whenever you need it - organized to build and run a successful business.

Whether it’s business planning to get you started, budgets, client forms, or HR documentation to protect yourself - AFS has it all. Visit the store.








Learn From the Most Influential Minds in the Fitness Industry

Extensive catalog with hundreds of interviews, webinars, and video answers.




Increase Your Business's Online Visibility

Boost your sales and search ranking by attracting consumers on the AFS Directory Network.

The AFS Directory Network reaches 4+ million consumers looking for fitness studios. Learn more.






Generate More Leads & Clients

AFS membership makes a difference. Use your affiliation to promote your higher standards. It's not just about business, it's also your reputation. Become a member and we'll show you how!





The Best Insurance in the Fitness Industry

The coverage you need at discounted pricing with dedicated customer service, provided by industry leading Sports & Fitness Insurance.

With 30 years of experience exclusively in the fitness industry, SFIC has the insurance you need, both as an owner and as a fitpro. Learn more






The Only Self-Guided Business Performance Report in the Fitness Industry 

Plug in your numbers, compare against industry average KPIs, and get actionable recommendations in minutes each month.

Easily leverage AFS leading research to identify and solve problem areas. Learn about the Business Health Report




Connect with a Mentor to Make Sense of It All

Share confidentially and without judgment on monthly strategy calls. Learn about Mentorship

"The mentor AFS set me up with has been great! He gave me some great ideas, and is available when I want to chat or get some feedback!"

- Chantelle Farmer - Co-Owner, FLX Fitclub, Ithaca, NY






Brainstorm with Peers During Private Roundtable Discussions

Join like-minded AFS members to discuss your business and find solutions together.

Use your group as a sounding board for new ideas. Share your experiences, solve problems, and identify new trends. Find out more about Roundtables



Joining AFS is the best decision for your career.
Let's discuss your goals and how AFS is here to support you.

Book a Call with an AFS Advisor



Stop figuring things out on your own.



When we started AFS, we knew it was time for a credible and universally trusted Association to provide you, the courageous entrepreneur, with all the benefits the big box health clubs have had access to for so long.

We’re here to support your efforts, drive more business and help you achieve your dreams. As an entrepreneur, in this very competitive market, you can’t afford to guess and be wrong.  

We believe that all studios and gyms should have access to every tool necessary for success, which is why AFS is priced to be affordable for everyone.

I look forward to welcoming you to the AFS community and family today!  

Josh Leve
Founder & CEO
Association of Fitness Studios




Recommended by over 70 of the most respected and influential fitness companies & organizations.
Just another reason why AFS membership makes a difference.


Endorsed by the Best of the Best

Leading experts agree that everyone should join


AFS has a wealth of knowledge and a genuine desire to help people be successful.

Todd Durkin
Owner, Fitness Quest 10 & Todd Durkin Enterprises

AFS will be with you every step of the way, and I encourage you to join today.

Mike Z. Robinson
2015 IDEA Personal Trainer of the Year, Owner MZR Fitness


AFS is a much needed business resource. I highly recommend you consider joining.

Rick Mayo
Founder, Alloy Personal Training Solutions

The real questions is: why wouldn’t you become a member? I'm a member myself!

Shannon Fable
2013 IDEA and 2006 ACE Instructor of the Year, Founder GroupExPRO



Exclusive Savings & Programs

No matter what you're planning to do this year - at AFS, we have so much more!


Attend a conference or event

Discounts to Perform Better, EMPOWER, NSCA, NorCal Fitness Summit, Club Industry and more!


Make a purchase

Discounts from TRX, Power Systems, Perform Better, MYZONE, MINDBODY and dozens of industry leading companies!


Save on CEC/CEU courses & certifications

From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.


Find qualified instructors/trainers

Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities


Save the entire cost of your AFS membership by doing what you do every year!

Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings