The Guidance you NEED
to GROW your business


The essential membership for ALL disciplines
of gyms & studios from 500 to 10,000 sf:

  1. Extensive business tools
  2. Regular calls with mentor and peers
  3. Self-guided monthly assessment


Only $19/month (paid annually)





Are you prepared to work hard to achieve your goals?



Did you know, research shows AFS members generate an average of 31 clients more per year than non-members? That’s the equivalent of $25,000 in additional revenue at the annual value of $800 per client!

At AFS we want to help you achieve your dreams. We will support your journey to build a great business, make more money, and get to success faster. As you care about your clients, AFS cares about your business success.

Stop figuring things out on your own. The skills that made you a great trainer are not enough to succeed in business. As an entrepreneur you can’t afford to guess and be wrong. It’s your duty to be smart about using the best resources available to you.

We believe that all studios/gyms should have access to every tool necessary for success, which is why AFS is priced to be affordable for everyone. Join our vibrant community! What are you waiting for?

Josh Leve
Founder & CEO
Association of Fitness Studios



How Healthy is Your Business?

Plug in your numbers, compare against industry average KPIs, and get actionable recommendations in minutes each month.

Easily leverage AFS leading research to identify and solve problem areas. 




Connect with a Mentor to Make Sense of It All

Share confidentially and without judgment on monthly strategy calls.

"The mentor AFS set me up with has been great! He gave me some great ideas, and is available when I want to chat or get some feedback!"

- Chantelle Farmer - Co-Owner, FLX Fitclub, Ithaca, NY






Brainstorm with Peers During Private Roundtable Discussions

Join like-minded AFS members to discuss your business and find solutions together.

Use your group as a sounding board for new ideas. Share your experiences, solve problems, and identify new trends.




Find Answers with a Simple Search

A complete Answers Library, featuring video lessons and guides from the most successful studio/gym owners.






Access The Gold Standard of Industry Research

Exclusive research data and trend reports, backed by the entire fitness industry.

As an association, AFS teams up with industry leaders to produce vital research, critical for your success and growth.




Download Essential Templates & Forms

Everything you need to build and run a successful business.

Whether it’s business planning to get you started, budgets, client forms, or HR documentation to protect yourself - AFS has it all. Visit the store.








Learn From the Most Influential Minds in the Fitness Industry

Extensive catalog with hundreds of interviews, webinars, and short video answers.




Increase Your Studio's Online Visibility

Boost your sales and search ranking by attracting consumers on the AFS Directory Network.

The AFS Directory Network reaches 4+ million consumers looking for fitness studios. Learn more.






Proven Marketing That Delivers Results

Learn what the top 10% of studios are doing to draw people in.

We surveyed thousands of the most successful studios to find out what they’re doing online and in person to generate more clients.




Differentiate Yourself and Showcase Your Higher Standards

The AFS 'Trust Package' includes your membership certificate and AFS member logos. Essential benefits that immediately add credibility to your business.

9 out of 10 consumers prefer to join a studio that's a member of a leading industry association. Learn more






Free Online CEC/CEUs

AFS membership Includes one free education course leading to CEC/CEUs from all major NCCA accredited certifying bodies.

Choice of: Fostering a Safe and Ethical Business Environment or Delivering the Client Experience



It's Working

Industry research proves AFS members make more money and out perform non-members.



AFS members earn $31,500 more per year compared to peers with same-size facilities.


AFS members are better at engaging and retaining clients, generating an extra $141 more profit per client.


Source: AFS research



Recommended by over 60 of the most respected and influential fitness companies & organizations,
including all leading certifying bodies


Endorsed by the Best of the Best

Leading experts agree that everyone should join


AFS has a wealth of knowledge and genuine desire to help people be successful.

Todd Durkin
Owner, Fitness Quest 10 & Todd Durkin Enterprises

AFS will be with you every step of the way, and I encourage you to join today.

Mike Z. Robinson
2015 IDEA Personal Trainer of the Year, Owner MZR Fitness


AFS is a much needed business resource. I highly recommend you consider joining.

Rick Mayo
Founder, Alloy Personal Training Solutions

The real questions is: why wouldn’t you become a member? I'm a member myself!

Shannon Fable
2013 IDEA and 2006 ACE Instructor of the Year, Founder GroupExPRO

AFS Membership Is Right For Everybody

• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.

Membership = $19/month

(Paid annually)

Become a Member

For current or aspiring studio/gym owners and fitness professionals

  • Directory listing, exposure to millions
    Millions of consumers search the AFS Directory Network. Showcase you abide by the AFS code of conduct and train clients according industry standards.
  • Insurance programs at the best rates
    Fitness professionals get AFS membership with SFIC insurance for $225/yr. Studio owners get custom policy and save an additional $50.
  • Complete business education library
    Webcasts with industry leaders, exclusive guides, webinars, white papers, and learning lessons. Everything from how to be a better trainer to starting or growing your business - plus everything in-between.
  • Over $800 in store products FREE
    Save valuable time with a business plan template, employee handbook builder, application for employment, membership agreement, independent contractor agreement and more.
  • Exclusive fitness industry discounts
    Tap into the combined buying power of the entire fitness studio community for enhanced discounts on certifications, equipment, conferences, workshops, technology, education, and more from AFS partners.
  • Earn CEC/CEUs to grow your business
    Coming early 2017 – Earn CEC/CEUs and grow your business at the same time! AFS courses will provide fitness professionals, studio owners and others insight to grow personally and professionally. 
  • Private Facebook group
    Connect and share insights on hot topics and trends. You’ve got questions; we’ve got the Community to provide not only answers, but the right answers.
  • Free subscription to AFS eNewsletters
    Sent monthly, AFS members get special discounts, expert advice, trend data, best practices, and more.
  • AFS trust badge and brand affiliation
    Optimize your sales and showcase your higher standards. With over 60 industry partnerships and affiliations, AFS lends its credibility to you and sets the standard for professionalism.
  • Proven marketing tools and tips
    Access the full library of marketing knowledge. From the planning process to external, internal, digital, and more - everything necessary to increase your client base.
  • Industry leading research and reports
    All FREE for Premier members. Master your financial numbers, adopt industry proven marketing strategies and save time with turnkey actionable Micro reports.
  • Best selling eBook STUDIO SUCCESS!
    AFS’ authoritative eBook is the industry’s best-selling publication for aspiring and current owners. At over 200 pages, the strategies and insight will be relevant for years.
  • Mentorship program
    Receive one-on-one support from a trusted professional, overcome challenges, grow professionally and get the knowledge you seek.
  • Free personal and business webpage
    Save time and money with your free webpage from AFS. Showcase pictures, special offers, whether you’re hiring or looking for a job, hours of operation and more!
  • National recognition programs
    Have a story to tell? AFS provides national recognition to you and your business, plus added exposure through content opportunities, webcast interviews, and Q&A sessions.
  • Peer-to-peer roundtable discussions
    Solve problems and share ideas within small groups of other like-minded members. Use your group as a sounding board for new ideas before making important decisions.
  • Revenue producing programs
    Access new and exciting ways to increase revenue per client and your bottom line through exclusive programs from AFS partners.
  • Premier forum - network of experts
    Guidance and support with direct access to members of the AFS Advisory Council and Executive team to ensure answer all your questions get answered.
One new client pays for your membership nearly 10 times over! Calculate your return on investment
Qualifications: All AFS members adhere to a professionally recognized Code of Conduct and standards of business practice.



Exclusive Savings & Programs

No matter what you're planning to do this year - at AFS, we have so much more!


Attend a conference or event

Discounts to Perform Better, EMPOWER, NSCA, NorCal Fitness Summit, Club Industry and more!


Make a purchase

Discounts from TRX, Power Systems, Perform Better, MYZONE, MINDBODY and dozens of industry leading companies!


Save on CEC/CEU courses & certifications

From NASM, AFAA, NSCA, FAI, NCCPT and more, we save you money on your continuing education.


Find qualified instructors/trainers

Through a turnkey program offered by AFAA/NASM, join thousands getting top talent. 100% free for qualifying facilities


Save the entire cost of your AFS membership by doing what you do every year!

Want to see how AFS can save you thousands of dollars each year? Use our tool to Calculate Your Savings