Build Your Personal Brand


As a fitpro, your clients/members are your business.

AFS provides the insight that has a direct impact on your sessions and your income.


$229/yr (Equivalent of $19/month)





Looking to become the best trainer/instructor you can be?



Research shows AFS members generate more clients and earn more from each client.

At AFS we want to help you achieve your dreams. We will support your journey to becoming a better fitpro and making more money. Just as you care about your clients, AFS cares about your success.

As the hub of the fitness industry, our research and experts provide the info you need to solve day-to-day questions such as managing clients, promoting yourself and overcoming obstacles.

Join our vibrant community! What are you waiting for?

Josh Leve
Founder & CEO
Association of Fitness Studios






Develop Lasting Client Relationships

The key to your success is how you make your clients feel about themselves. Learn what to say and do to draw people in and stay motivated. Access more education resources.




Overcome Daily Obstacles

Get direct answers on everyday challenges such as selling techniques, managing clients’ unrealistic expectations, bad eating habits, and unhealthy lifestyles. See more about training clients.






Enhance Your Career

Discounts on CECs/CEUs from all major organizations. Figure out your next certification, what to specialize in, career advice, and how to stand-out in a competitive industry.  Visit AFS marketplace.




Find Answers with a Simple Search

A complete Answers Library to quickly solve all your day-to-day questions.

Day to day questions answered in minutes through AFS groups, forum, experts, and the most extensive fitness business library in the world. Visit the AFS Learning Center.






Fit Pro Insurance

AFS offers the best flat-fee coverage in the industry. Get the insurance you need bundled with all the benefits of AFS for only $279/yr

With 30 years of experience exclusively in the fitness industry, SFIC has the insurance you need, both as a fitpro and as an owner. Learn about insurance through AFS.




Industry Discounts

Education discounts at AFS and our industry partners. Discounts on events, savings on gear and equipment, plus all the discounts and programs available to studios.

Examples: 50% off Perform Better Summit, 10-20% off TRX, Perform Better equipment.








Learn From the Most Influential Minds in the Fitness Industry

Extensive catalog with hundreds of interviews, webinars, and short video answers.




Free CEC/CEU Course Included in Membership! 

AFS membership includes one free education course leading to CEC/CEUs from all major NCCA accredited certifying bodies.

Your choice of any of our online courses






Display Your Professionalism Online

Use the AFS directory to showcase your bio, certifications and contact information. Plus, save time and money with your free webpage from AFS.



Recommended by over 60 of the most respected and influential fitness companies & organizations,
including all leading certifying bodies


Endorsed by the Best of the Best

Leading experts agree that everyone should join


AFS has a wealth of knowledge and genuine desire to help people be successful.

Todd Durkin
Owner, Fitness Quest 10 & Todd Durkin Enterprises 

AFS will be with you every step of the way, and I encourage you to join today.

Mike Z. Robinson
2015 IDEA Personal Trainer of the Year, Owner MZR Fitness


AFS is a much needed business resource. I highly recommend you consider joining.

Rick Mayo
Founder, Alloy Personal Training Solutions

The real questions is: why wouldn’t you become a member? I'm a member myself!

Shannon Fable
2013 IDEA and 2006 ACE Instructor of the Year, Founder GroupExPRO

AFS Membership Is Right For Everybody

• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.

Membership = $229/yr

(Equivalent of $19/month) Includes 1-FREE Online Course!

Become a Member

For current or aspiring studio/gym owners of all disciplines and fitness professionals

  • Directory listing, exposure to millions
    Millions of consumers search the AFS Directory Network. Showcase you abide by the AFS code of conduct and train clients according to industry standards.
  • Insurance programs at the best rates
    Fitness professionals get AFS membership with SFIC insurance for $279/yr. Studio owners get custom policy and save an additional $50.
  • Complete business education library
    Webcasts with industry leaders, exclusive guides, webinars, white papers, and learning lessons. Everything from how to be a better trainer to starting or growing your business - plus everything in-between.
  • Over $800 in store products FREE
    Save valuable time with a business plan template, employee handbook builder, application for employment, membership agreement, independent contractor agreement and more.
  • Exclusive fitness industry discounts
    Tap into the combined buying power of the entire fitness studio community for enhanced discounts on certifications, equipment, conferences, workshops, technology, education, and more from AFS partners.
  • Earn CEC/CEUs to grow your business
    Nowhere else can you find the education provided in AFS' online courses. Providing fitness professionals, studio owners and others insight to grow personally and professionally. 
  • Private Facebook group
    Connect and share insights on hot topics and trends. You’ve got questions; we’ve got the Community to provide not only answers, but the right answers.
  • Free subscription to AFS eNewsletters
    Sent monthly, AFS members get special discounts, expert advice, trend data, best practices, and more.
  • AFS trust badge and brand affiliation
    Optimize your sales and showcase your higher standards. With over 60 industry partnerships and affiliations, AFS lends its credibility to you and sets the standard for professionalism.
  • Proven marketing tools and tips
    Access the full library of marketing knowledge. From the planning process to external, internal, digital, and more - everything necessary to increase your client base.
  • Industry leading research and reports
    All FREE for AFS members. Master your financial numbers, adopt industry proven marketing strategies and save time with turnkey actionable Micro reports.
  • Best selling eBook STUDIO SUCCESS!
    AFS’ authoritative eBook is the industry’s best-selling publication for aspiring and current owners. At over 200 pages, the strategies and insight will be relevant for years.
  • Mentorship program
    Receive one-on-one support from a trusted professional, overcome challenges, grow professionally and get the knowledge you seek.
  • Free personal and business webpage
    Save time and money with your free webpage from AFS. Showcase pictures, special offers, whether you’re hiring or looking for a job, hours of operation and more!
  • Leadership opportunities
    AFS provides national recognition to you and your business, plus added exposure through content and speaking opportunities, webcast interviews, and Q&A sessions.
  • Peer-to-peer roundtable discussions
    Solve problems and share ideas within small groups of other like-minded members. Use your group as a sounding board for new ideas before making important decisions.
  • Revenue producing programs
    Access new and exciting ways to increase revenue per client and your bottom line through exclusive programs from AFS partners.
  • Exclusive Member forum - network of experts
    Guidance and support with direct access to members of the AFS Advisory Council and Executive team to ensure answer all your questions get answered.
One new client pays for your membership nearly 10 times over! Calculate your return on investment
Qualifications: All AFS members adhere to a professionally recognized Code of Conduct and standards of business practice.