Coursework Information 
All great hospitality and service businesses, whether it’s a hotel, boutique clothing store, dining establishment or fitness studio, rely heavily on their people to foster the client experience and deliver financial returns.
Culture is the framework and fabric of an organization, and when constructed properly, not to mention reinforced regularly, can become the brand’s most powerful and influential competitive advantage.
Key Takeaways include:
- Learn the role a business owner, leader or manager plays in the development and execution of an organizational culture for their fitness studio business
- The key attributes of a leader and why each of these attributes is important to the leader of a fitness studio
- Learn the tools and strategies that a fitness studio owner/operator should execute in order to ensure they are constructing and leading a fully engaged team
CEC/CEUs- ACE: 0.3, NASM: 0.3, AFAA: 3, ACSM: 3
Course One - How to Build and Sustain a Powerful Organizational Culture
Learning Objectives
- Identify what is meant by organizational culture and why it is such an integral element of building a great organization
- Describe the ingredients that go into building and sustaining a great organizational culture and why this is important to owners and managers of a fitness studio business
- Learn the role a business owner, leader or manager plays in the development, and execution of an organizational culture for their fitness business
Learning Activities
- Organizational Culture is the Soul of the Organization
- Constructing and Sustaining a Powerful Organizational Culture
- Fitness Business Core Values – Defining the Playing Field
- Culture through Your Members
Course Two - The Attributes of Great Leaders
Learning Objectives
- Describe what a leader is, and how the role of leader and manager are different
- Learn the key attributes of a leader and why each of these attributes is important to the leader of a fitness studio
- Identify the underlying principle behind tribal leadership and its application in the fitness studio business
- Describe what situational leadership is and its relevance to the general leadership of a team in the fitness studio industry
Learning Activities
- Leadership 101
- Leader of the Pack; Attributes of Effective Leadership
- Basic Leadership Skills
Course Three - The Fundamentals of Building a Great Team
Learning Objectives
- Learn the value of a happy and engaged team and how it relates to the success of a fitness studio
- Demonstrate the four E’s of building a great team
- Learn the key tools and strategies that a fitness studio owner/operator should execute in order to ensure they are constructing and leading a fully engaged team
- Identify the traits that define an individual as either an employee or independent contractor
- Understand the differences between an exempt and non-exempt employee, as well as the parameters for full-time and part-time employment
- Describe the basic competency requirements of key contractors and/or employees that might typically work in a fitness studio
Learning Activities
- The People Factor: Building and Empowering the Right Team for Your Business
- The Four E’s of Building a Great Team
- The Connection between Employee Happiness and Profitability
- Finding, hiring and Identifying the Right People
- Basic Tools for Empowering a Happy and Engaged Workforce
- Importance of Team Meetings
- Keeping Employees Happy
Testing Your Knowledge
Once each course is completed, you will take a short eight question test that is designed to measure your retention of the content from the course. A score of 75% on all three course tests represents mastery and will result in earning the designated course CEC/CEUs.