A Membership Designed to Suit Your Needs
Choose your level and get started!
Get connected. All your questions answered in a fun and supportive environment.
- AFS community features
- Private Facebook group
- Online community meetups
- Members-only forum
- Use of Proud Member logo
- $50 discount to AFS Business Convention & Expo: SUCCEED!
- Discounts from AFS marketplace and product store
Gain access to vendor marketplace discounts and special offers.
Also enjoy 25% off on research, templates & forms and more at the AFS Store.
For members just looking to connect with others and network in community groups. Learn more
AFS On-Demand Subscription can be added to any AFS membership during the registration process.
The most powerful platform for all your education needs to make the right decisions.
Includes all Community Benefits, plus:
- Full access to the AFS education library
- Includes: Full suite of educational library with hundreds of webinars, how-to videos, and exclusive expert interviews
- How-to Guides & Action Plans
- Fitness Business insights
- Marketing and Lead Generation tools
- Use of the AFS Approved Badge and Membership Certificate for increased credibility
- Directory listing with exposure to 4+ million consumers
- Entire webinar marketing series
- Expert marketing articles - proven ideas that work
- 1 Annual AFS industry-leading research report ($199 value)
- 50% off entire AFS product store
The AFS Store carries industry-leading research, business templates & forms, and expert guides.
- 1 Free CEC/CEU course ($99 value)
Your choice of one course from the AFS Online Courses catalog.
Dig deep into the specifics. Join a distinguished group of professionals that help open doors to grow.
Includes all Community and Executive Benefits, plus:
- A dedicated mentor
- Private roundtable group
- 75% off entire AFS product store
- Research-based Business Performance Calculator
- The most powerful tool in the industry! Based on AFS industry-leading research - Plug in your numbers, compare against industry average KPIs, and get actionable recommendations in minutes each month.
- VIP Treatment
- Voting rights to participate in the direction of the association, webinar topics, member benefits, and critical research topics.
- First opportunity to all AFS events and programs
- Exclusive networking event at SUCCEED!
- All 3 Annual AFS industry-leading research reports ($597 value)
Get the latest version of our yearly industry-leading reports.
- 2 Free CEC/CEU courses ($198 value)
"I love what AFS is doing. The team there has a wealth of knowledge & a genuine desire to help people be successful. They're going to create great IMPACT in our industry."
Owner, Fitness Quest 10 & Todd Durkin Enterprises
San Diego, CA
“AFS is providing a much needed business resource for studio owners and fitness professionals. I highly recommend you consider joining.”
CEO, Alloy Personal Training Center
"Based on the current rise of studio-type fitness environments, I believe the AFS products, services, and benefits can make a substantial, positive difference to the bottom line of almost any studio. We are supporting it."
President & CEO
American Council on Exercise
"I am so thrilled with the ideas I'm gaining from AFS, my only regret is that I didn’t join much sooner! "
Owner, Center Your Body Pilates