A Membership Designed to Suit Your Needs

Choose your level and get started!


Get connected.  All your questions answered in a fun and supportive environment.​


  • AFS community features
    • Private Facebook group
    • Online community meetups
    • Members-only forum
    • Use of Proud Member logo
  • $50 discount to AFS Business Convention & Expo: SUCCEED!
  • Discounts from AFS marketplace and product store
    Gain access to vendor marketplace discounts and special offers.

    Also enjoy 25% off on research, templates & forms and more at the AFS Store.

For members just looking to connect with others and network in community groups. Learn more

AFS On-Demand Subscription can be added to any AFS membership during the registration process.

Join Now, $139/yr


The most powerful platform for all your education needs to make the right decisions.​

Includes all Community Benefits, plus:

  • Full access to the AFS education library
    • Includes: Full suite of educational library with hundreds of webinars, how-to videos, and exclusive expert interviews
    • How-to Guides & Action Plans
    • Fitness Business insights
  • Marketing and Lead Generation tools
    • Use of the AFS Approved Badge and Membership Certificate for increased credibility
    • Directory listing with exposure to 4+ million consumers
    • Entire webinar marketing series
    • Expert marketing articles - proven ideas that work
    • More!
  • 1 Annual AFS industry-leading research report ($199 value)
  • 50% off entire AFS product store
    The AFS Store carries industry-leading research, business templates & forms, and expert guides.
  • 1 Free CEC/CEU course ($99 value)
    Your choice of one course from the AFS Online Courses catalog.

Join Now, $259/yr


Dig deep into the specifics. Join a distinguished group of professionals that help open doors to grow.

Includes all Community and Executive Benefits, plus:

  • A dedicated mentor
  • Private roundtable group
  • 75% off entire AFS product store
  • Research-based Business Performance Calculator
    • The most powerful tool in the industry! Based on AFS industry-leading research - Plug in your numbers, compare against industry average KPIs, and get actionable recommendations in minutes each month.
  • VIP Treatment
    • Voting rights to participate in the direction of the association, webinar topics, member benefits, and critical research topics.
    • First opportunity to all AFS events and programs
    • Exclusive networking event at SUCCEED!
  • All 3 Annual AFS industry-leading research reports ($597 value)
    Get the latest version of our yearly industry-leading reports.
  • 2 Free CEC/CEU courses ($198 value)

Join Now, $429/yr

Qualifications: All AFS members adhere to a professionally recognized Code of Conduct and standards of business practice.



"I love what AFS is doing. The team there has a wealth of knowledge & a genuine desire to help people be successful. They're going to create great IMPACT in our industry."

Todd Durkin
Owner, Fitness Quest 10 & Todd Durkin Enterprises
San Diego, CA


“AFS is providing a much needed business resource for studio owners and fitness professionals. I highly recommend you consider joining.”

Rick Mayo 
CEO, Alloy Personal Training Center
Atlanta, GA

"Based on the current rise of studio-type fitness environments, I believe the AFS products, services, and benefits can make a substantial, positive difference to the bottom line of almost any studio. We are supporting it."

Scott Goudeseune
President & CEO
American Council on Exercise


"I am so thrilled with the ideas I'm gaining from AFS, my only regret is that I didn’t join much sooner! "

June Kahn
Owner, Center Your Body Pilates
Louisville, CO