DEKAFIT by Spartan Becomes AFS Sponsor; Major Presence Planned at SUCCEED! 

‘Spartan-created Indoor Fitness Competition’

(MINNEAPOLIS, MN, BOSTON, MA January 6, 2020)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of DEKAFIT – the newest fitness competition from Spartan Race - to its sponsorship ranks for both AFS and SUCCEED! 2020.

Spartan Race is well known around the world for bringing obstacle course racing to all levels of athletes. From Boston to California, Australia to Iceland the industrious sporting giant never stops evolving.  It makes sense that Spartan would step into the indoor fitness space and launch a “DEKAthlon” and training program for the masses. 

DEKAFIT events are presently being scheduled in major markets throughout 2020 (1st one is slated for Denver, CO on March 21st) and will be open for all fitness levels (from novice fitness enthusiasts to elite athletes). 

One of the first opportunities for fitness studio and gym owners to experience DEKAFIT will be at SUCCEED! 2020 – AFS annual Convention & Expo, April 30-May 3 in Irvine, CA.

“Spartan has been on the cutting edge of fitness competition and enthusiasm since they came on the scene,” said Josh Leve, AFS founder and CEO. “We’re thrilled that DEKAFIT has become an AFS sponsor and we’re especially excited to see the ‘real deal’ at SUCCEED! We know that participation will have a major impact on their business.” 

DEKAFIT is built from an ancient test that will ten “x” your motivation, community and performance. The event consists of 10 functional fitness zones designed in an arena to deliver the most inspiring and memorable fitness experience ever witnessed. DEKAFIT also provides licensing and training programs designed to attract and retain gym members and clients.

“We are truly passionate and excited about providing memorable experiences for ALL levels of fitness, training and exercise programming with a purpose, and a motivational tool for gym operators that connects their communities,” said Jarod Cogswell, Director of DEKAFIT Sport & Education. “This will be the game changer of fitness.”

More information on DEKAFIT can be found here.  


About AFS 

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current and aspiring studio/gym owners.



SUCCEED! is an event like none other in the fitness industry with 2.5 days of education solely dedicated to fitness businesses of all sizes, disciplines and tenure for entrepreneurs looking to take the next step in their career. The event features keynotes, pre-cons, over 40 seminars, educational tracks, a 70-booth Expo, workouts, networking and social events throughout.