This blog post is sponsored by Fisikal

By Rob Lander, Special FBA Contributor

As fitness studios navigate the road back to business, there will still be restrictions that have to be considered in order to survive and thrive in the "new normal." Here, we talk to Rob Lander, CEO Fisikal about how the right digital solution can help you get back to business stronger than ever.

Helping to Manage Studio Capacity 

Studio capacity and individual activities can be independently configured to set maximum booking numbers with the ability to set specific limits on daily activities or future bookings.  

Individual booking periods e.g. bookings open 7 days in advance, can be set to help members manage their schedule and to give everyone an equal chance of securing a slot. There are also options to assign ‘booking privileges’ to specific membership categories.

Staying Connected with Members

Providing On-Demand and Livestream content creates a 24/7 wraparound service, enabling members to be taken on a bespoke, custom-branded fitness journey to suit them, available anytime, anywhere.

Workouts can be filtered quickly by duration, equipment, goals or even mood providing an efficient time-saving tool for those looking to fit activity seamlessly into their everyday lives.

Studio owners can control the ability to drip feed content at certain times or for certain members and can tap into analytics to view behavior and trends at just the touch of a button.

The right digital solution can also support a comprehensive library of bespoke or generic on-demand fitness content and workout plans. In addition, our in-app communication channel enables two-way communications to ensure members continue to feel connected despite no or limited physical contact.

Introducing 'Room Mapping'

Through Fisikal’s unique ‘room mapping’ functionality, we can create a ‘map’ of a studio showing the exact location of equipment within the space, applying the necessary social distancing requirements. 

Via our app, members are then able to book the exact piece of equipment they wish to occupy or a specific studio position, perhaps near an exit, window or instructor. This helps members feel comfortable that when they arrive at the gym they already have a pre-allocated ‘station’ from which to workout.

To find out more about how Fisikal solutions could help your businesses visit

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Rob has over 20 years of experience in the Health and Fitness industry, as a former personal trainer who built a successful business of 50 sessions per week. Rob has also spent many years as an international presenter lecturing on “Technology in the fitness industry”.

Rob was the guy with the problem and is the content matter expert. Rob started with little knowledge of technology other than the vision that one day we would all be using it for many areas of our lives.

Organizations all over the world now come to Fisikal seeking our advice on how systems and processes can be optimized. As Rob has worked in all areas of the Fitness Industry this gives him multiple perspectives to help advise on how solutions could be created but also with his advanced knowledge of technology – what the future holds and how we can adapt internal processes so they can leverage technology efficiently.

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