Global Fitness Brands and Influencers Come Together to Educate and Inspire at FitNation 2021

Attend for free! Use code: MEDIA100

Amsterdam, October 5, 2021

The annual leading B2B event for the fitness industry, FitNation, is to return on October 29th, 2-6pm CET (8am-12pm ET). With a focus on technology and innovation, it is set to be the largest one yet and will follow the same virtual format from last year. 

In total, 1,200 fitness owners, operators and entrepreneurs are expected to come together to share invaluable insights, experiences, and ideas, providing an ideal opportunity for attendees to learn, network, and be inspired. It comes at a crucial moment following the recent evolution of the fitness industry, as more and more fitness businesses have looked to use technology to blend physical and digital and provide more hybrid, holistic health, and fitness experiences. 

The FitNation line-up has a host of leading industry brands including Virtuagym, CLMBR, Active Wellness, ClassPass, Workout Anytime, WIFA and Prime Time Fitness. It will also welcome prominent fitness influencers such as Emma Barry, Matthew Januszek, and Stephanie Elswood. 

The exciting schedule will cover a depth of topics. These will range from fitness trends that are here to stay to wellness and meditation, engagement with online communities and the democratization of the fitness industry.

Those who purchase virtual tickets will be able to watch three keynote presentations, including a panel discussion, and will also be able to experience:

  • x11 exclusive workshop sessions, led by industry experts
  • 1:1 networking sessions, where with just a click people can be matched for 3-minute video calls 
  • A real-life virtual booth exposition center, to browse the latest fitness industry offers

This will be the third FitNation, following the great success of the inaugural 2019 event and its virtual version last year. The 2021 event will be live streamed from the state of the art Amsterdam studio of global fitness technology provider Virtuagym, and use the true-to-life experience provided by HopIn, a virtual events platform recently valued at over $5.5 billion.

Following all the changes and challenges that the fitness industry has had to face in the last two years, it has never been more important to share ideas, knowledge and experiences with one another”, said Hugo Braam, the CEO and Co-Founder of Virtuagym who will open the event. “It’s therefore really exciting to have such a brilliant line-up for FitNation 2021, as we focus on how technology and innovation can continue to make the world a healthier and happier place.” 

All attendees will additionally receive access to the post-event recordings, ensuring they can really make the most of all of the content and discussions being held. 

Limited and Earlybird tickets are available for purchase here: 

**Note for journalists and editors: Please contact Joe Baker at to secure a free media pass to the online event **


About FitNation 

FitNation is a platform for fitness professionals, from gym and studio owners to personal trainers and entrepreneurs. It produces webinars, podcasts and one show-stopping annual conference to provide education and inspiration and ensure fitness professionals never stop learning. 

To view upcoming events, click here: 

To listen to the ‘How To Grow Your Fitness Business’ podcast, click here: 

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