GRIPBELL Joins AFS; Will Be at SUCCEED! ‘A Revolutionary Workout for Anyone’

(OAKLAND, CA, SACRAMENTO, CA, March 4, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed GRIPBELL to its membership ranks as well as onto the SUCCEED! Expo floor plan as a valued exhibitor.

GRIPBELL is a revolutionary fitness design that replaces all other handheld weighted gym equipment. With various grip positions, GRIPBELL can be used for hundreds of movements to safely and effectively challenge your body. 

A single GRIPBELL lights can replace all of a studio’s dumbbells, kettlebells, and just about any other piece of weighted, handheld equipment. No more killing your superset by switching equipment and no more wasted gym space. Simplify and intensify your next weightlifting, cross training, yoga, physical therapy, or interval training session.

GRIPBELL is exactly the kind of company and product that will resonate with our audience,” said Josh Leve, AFS founder and CEO. “GRIPBELL is different and unique with a small footprint and true affordability. We welcome them to AFS and SUCCEED!”

Unlike other free weights, GRIPBELL has perfectly distributed weight so you can increase intensity without worrying about losing control of the equipment. Plus, each GRIPBELL is the same size, regardless of weight, so going heavier doesn’t mean adjusting to a larger piece of equipment.

“The AFS audience is a direct hit to our sweet spot,” said Mark Bella, Chief Operating Officer at GRIPBELL. “We’re looking forward to participating at SUCCEED! to show how GRIPBELL delivers a natural and effective focus on the workout, not the equipment.”

The GRIPBELL’s recycled cast iron core is wrapped with a grippy, polyurethane exterior, meaning all the grip with none of the slip. But accidents happen, which is why GRIPBELL is designed as safer than traditional dumbbells or kettlebells with no metal edges and no weighted points.  And GRIPBELL is made entirely from hypoallergenic materials.

More information on GRIPBELL can be found at



SUCCEED! will be an event like none other in the fitness industry with 2.5 days of education solely dedicated to fitness businesses of all sizes, disciplines and tenure for entrepreneurs looking to take the next step in their career. The event will feature three keynotes, three pre-cons, over 50 sessions in six educational tracks, a 70-booth Expo highlighting new technologies and equipment, with networking and social events throughout.


About AFS 

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current  and aspiring studio/gym owners