Heart Zones Expands AFS Sponsorship; Will Be at SUCCEED! 2020 

 ‘Motivating Minds. Engaging Hearts.’


(MINNEAPOLIS, MN, SACRAMENTO, CA, January 15, 2020)  – The Association of Fitness Studios (AFS) today proudly announced that Heart Zones has expanded its AFS sponsorship program and will be a participating exhibitor at SUCCEED! 2020, April 30-May 3 in Irvine, CA.

In 1993, founder and CEO Sally Edwards developed the first heart-rate training systems and today the company has grown into a fitness technology and education company that uses smart devices with the vision to get America fit and the passion to achieve that lofty goal.

Heart Zones is on a life-long mission to get the world fit by engaging and motivating everyone with their three-part formula - Technology, Methodology, and Training.

“Heart Zones Training and wearable technologies are key components to our industry’s future,” said Josh Leve, AFS founder and CEO. “Heart Zones and Sally Edwards have a rich history of innovation and dedication. We’re especially proud that they will taking a more prominent role with our AFS audience.” 

“We’ve been supporting AFS since 2016 and we now have the people, programs, and products in place to be a more active and engaged sponsor,” said Edwards. “We’re very excited and looking forward to participating at SUCCEED!” 

As for those three pillars of engagement that are the foundation of the Heart Zones business:

TECHNOLOGY: Heart Zones connects your head to your heart, and the rest of your body, with our wearable technology. Use live biofeedback to know exactly how your body is working so that you can train smarter, not harder.

METHODOLOGY: Driven by innovation and exercise science, Heart Zones invented and patented the original zone and threshold training methodology - applying it to breakthrough technology, and educational programs and courses. Their methodology applies to every activity, from aerobics to Zumba.

TRAINING: No Train, No Gain! Is a common Heart Zones mantra. The company provides training certifications, professional development, and ongoing education for groups and individuals. Training is at the heart of everything Heart Zones does.

“We’ve packed 30 years of innovative research into developing solutions for any type of fitness business,” said Kevin Bryant, fitness industry veteran and Vice President of Sales at Heart Zones. “Fitness studios will do especially well with us.”

More information on Heart Zones can be found at - https://heartzones.com/.


About AFS  

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current  and aspiring studio/gym owners.



SUCCEED! Is an event like none other in the fitness industry with 2.5 days of education solely dedicated to fitness businesses of all sizes, disciplines and tenure for entrepreneurs looking to take the next step in their career. The event features keynotes, pre-cons, over 40 seminars, educational tracks, a 70-booth Expo, workouts, networking and social events throughout.