Hedstrom Fitness Becomes AFS Sponsor; Will Be at SUCCEED! 

‘Empowering People to Bring Joy, Value and Health through Innovative Solutions’

(MINNEAPOLIS, MN, ASHLAND, OH, November 25, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of recreation and fitness giant Hedstrom Fitness to its sponsorship ranks for both AFS and SUCCEED! 2020.

Hedstrom Fitness delivers unique and versatile fitness products and sporting equipment ranging from casual to pro. Hedstrom Fitness is the exclusive manufacturer and licensor of major industry brands such as BOSU® and SURGE®, familiar to almost every fitness facility and sporting goods retailer. 

“We’re thrilled that a major brand like Hedstrom has joined AFS and plans to exhibit at SUCCEED! 2020,” said Josh Leve, AFS founder and CEO. “BOSU and SURGE have been instrumental in moving fitness participation forward and we know they will do very well with our audience.”

Hedstrom Fitness specializes in bringing made in the USA training equipment to market that translates to life.  A significant part of that effort includes the development of programming and educational materials created by longstanding industry experts.

“We’re always looking for new ways to reach the fitness market, especially the trend toward studios and small gyms,” said Deana Kehl, Trade Show and Event Manager at Hedstrom Fitness. “We share the AFS mission and look forward to providing products and education for the AFS audience.”

BOSU® Balance Trainers are in millions of homes and countless fitness and rehab centers globally. SURGE® focuses on instability training using water infused products to safely provide this instability. The resulting rapid and varied muscle activation is ideal for core and joint support as well as overall stabilization.

More information on Hedstrom Fitness can be found at - https://hedstrom.com/fitness/.  


About AFS 

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios.  AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown – including SUCCEED! - the first-ever major Business Convention & Expo for current and aspiring studio/gym owners.



SUCCEED! is an event like none other in the fitness industry with 2.5 days of education solely dedicated to fitness businesses of all sizes, disciplines and tenure for entrepreneurs looking to take the next step in their career. The event features keynotes, pre-cons, over 40 seminars, educational tracks, a 70-booth Expo, workouts, networking and social events throughout.