NEWS RELEASE
Hyperice Becomes AFS Sponsor
'At the Forefront of the Recovery Industry'
(MINNEAPOLIS, MN, IRVINE, CA, October, 6 2020) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Hyperice to its sponsorship ranks.
Hyperice has been at the forefront of the fitness and recovery industry for over a decade, partnering with thousands of facilities around the world to build custom integration strategies and enhance member amenities. Their world-class technology is relied on by trainers and coaches helping clients to feel their best and reach their goals and generates ancillary recovery services revenue. 
“Hyperice has stood the test of time and delivers for fitness enthusiasts of all levels,” said Josh Leve, AFS founder and CEO. “Their programs offer a variety of value options for studios and gyms.”
Connecting the innovation of technology to the art of movement, Hyperice products are designed with a synthesis of science and physiology to support and advance the human condition. Hyperice technology encompasses vibration, percussion, compression, and thermal devices including the new 
Hypervolt and Hypervolt Plus (Bluetooth®) which pair with the Hyperice App, the Vyper 2.0 vibrating foam roller, and the Normatec 2.0 dynamic compression system.
“At Hyperice, we strive to deliver an elevated customer experience and find solutions for everyone,” said Andrew Lee, Key Accounts – Fitness & Education at Hyperice. “Our HyperCare team will offer expert guidance to enhance client well-being and better movement.”
Hyperice offers a 30% discount for AFS members. More information on Hyperice can be found at www.hyperice.com.
About AFS
The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios and gyms. AFS provides owners and fitness professionals a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion, and courage they’ve already shown. AFS educational offerings include SUCCEED! events, the first-ever major Business Conventions & Expos - both in-person and virtual - for the fitness industry.
About Hyperice
Hyperice is an Inc. 500 global recovery and movement enhancement technology company specializing in vibration, percussion, compression and thermal technology. Hyperice's technology is used by the world's most elite athletes in professional and collegiate training rooms, as well as rehabilitation facilities and fitness facilities globally. Hyperice has applied its technology and know-how to industries such as fitness, esports, healthcare, massage, and workplace wellness. In March 2020, Hyperice acquired NormaTec, innovators of cutting-edge pneumatic compression systems, to deliver world-class performance and wellness solutions. For more information, visit www.hyperice.com.