NEWS RELEASE
International Sports Sciences Association (ISSA) Renews Strategic Partnership with the FBA
"A multi-year collaboration continues to drive innovation, education, and success for fitness professionals worldwide."
(MINNEAPOLIS, MN - January 8, 2025) – The Fitness Business Association (FBA) is proud to announce the renewal of its strategic partnership with the International Sports Sciences Association (ISSA). This ongoing collaboration underscores a shared commitment to empowering fitness professionals with unparalleled education, resources, and professional development opportunities.
This marks another milestone in the strong, multi-year relationship between ISSA and the FBA, which has consistently delivered exceptional value to fitness professionals, businesses, and aspiring entrepreneurs in the fitness industry.
Josh Leve, Founder & CEO of the FBA, shared his enthusiasm for the continued partnership: "ISSA has been an incredible partner, and their commitment to raising the bar for fitness education aligns perfectly with the FBA’s mission to empower fitness professionals. Renewing this strategic collaboration allows us to continue providing top-tier resources, education, and engagement opportunities to our community."
Connor Ray, Partnerships Growth & Marketing Director at ISSA, echoed this sentiment: "Renewing our strategic partnership with the FBA reinforces ISSA’s dedication to equipping fitness professionals with the tools and knowledge they need to thrive. Together, we are creating opportunities that elevate the fitness industry and ensure long-term success for its professionals and businesses."
A Partnership Focused on Excellence
The renewal agreement includes a comprehensive suite of initiatives designed to maximize value for both organizations and their audiences:
- Dedicated Email Campaigns: ISSA will have access to two dedicated email blasts annually, tailored to promote ISSA and FAI-related initiatives. These campaigns will deliver impactful messaging to the FBA’s extensive network, driving engagement and awareness.
- Featured Keynote at SUCCEED! Virtual Conference: A designated ISSA representative will serve as a keynote speaker at the April 2025 SUCCEED! Virtual Conference, delivering an engaging session moderated by Josh Leve. This keynote will highlight ISSA’s leadership in fitness education and its impact on industry growth.
- Lead Generation Opportunities: As part of the SUCCEED! Lead Generation program, ISSA will connect directly with fitness professionals during event registration through exclusive opportunities, enabling seamless interactions and growth potential.
- Joint Promotional Campaigns: ISSA will promote SUCCEED! Virtual Conferences to its active member database with dedicated email blasts, ensuring the events are marketed as high-value opportunities for CEUs and professional development.
Building the Future Together
The renewed partnership between ISSA and the FBA is a testament to their shared vision for empowering fitness professionals and driving the industry forward. Together, they will continue to foster innovation, provide world-class education, and inspire fitness professionals to achieve new heights in their careers.
For more information about this partnership, visit www.fbafitness.com.
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About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.
About SUCCEED! Conferences & Expos
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference has drawn over 30,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference, happening April 9-14, 2025.
About ISSA
International Sports Sciences Association (ISSA) is the global leader in online fitness and wellness certifications. For 36 years, ISSA has been committed to delivering comprehensive, cognitive, and practical education grounded in industry research. Rooted in Certified Personal Training certifications, ISSA offers over 50 fitness and wellness certifications and specializations, including a Yoga Alliance-recognized Yoga 200-Hour Teacher Training Course, Certified Personal Training en Español, Health Coaching, Nutrition, and more. ISSA has educated more than 500,000 trainers across 176 countries while driving toward their vision to connect 100 million people to the power of healthy living by 2030.
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