ISSA and the FBA Forge Strategic Partnership for Fitness Industry Advancement

"The collaboration marks a significant step toward advancing the fitness industry through shared resources, education, and a commitment to excellence."

(MINNEAPOLIS, MN - December 28, 2023) – The Fitness Business Association (FBA) is pleased to announce a strategic partnership agreement with the International Sports Sciences Association  (ISSA), a global leader in fitness education and certification. 

Josh Leve, founder and CEO of the FBA, expressed his excitement about the strategic partnership, stating, "We are thrilled to join forces with ISSA to bring together the expertise of two industry leaders. This strategic partnership aligns seamlessly with the FBA's mission to empower fitness professionals and businesses globally. Together, we will elevate education, standards, and opportunities within the fitness community."

Craig Bradley, Chief Growth Officer at ISSA, shared his perspective on the collaboration, saying, "ISSA is dedicated to providing unparalleled education and support to fitness professionals worldwide. Partnering with the FBA allows us to expand our impact and contribute to the advancement of the fitness industry. We look forward to the positive outcomes this collaboration will bring."

A Synergistic Alliance for Fitness Industry Advancement:
The strategic partnership between ISSA and the FBA brings together two powerhouses in the fitness industry. ISSA, with its global reach and expertise in fitness education and certification, will collaborate with the FBA to provide enhanced resources, education opportunities, and support to fitness professionals and businesses.

ISSA will further its reach within the FBA and their SUCCEED! family of virtual conferences through exciting educational opportunities, a keynote during SUCCEED! in August and exclusive lead generation opportunities. While the FBA and SUCCEED! enjoys significant marketing exposure through ISSA to increase participation in the FBA and its virtual SUCCEED! conferences.

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About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year called: SUCCEED!, advances the industry with the FBA Certification Program and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.

About SUCCEED! Conferences & Expos
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, SUCCEED! the FBA Virtual Conference & Expo has drawn over 30,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the SUCCEED! Virtual Conference & Expo, happening the weekend of February 29 - March 4, 2024.


About ISSA
International Sports Sciences Association (ISSA) is the global leader in online fitness and wellness certifications. For 35 years, ISSA has been committed to delivering comprehensive, cognitive, and practical education grounded in industry research. Rooted in Certified Personal Training certifications, ISSA offers over 50 fitness and wellness certifications and specializations, including a Yoga Alliance-recognized Yoga 200-Hour Teacher Training Course, Certified Personal Training en Español, Health Coaching, Nutrition, and more. ISSA has educated more than 500,000 trainers across 176 countries while driving toward their vision to connect 100 million people to the power of healthy living by 2030.

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